Author: Heather Wilkinson

Home Author is Heather Wilkinson
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Heather Wilkinson is a globe-trotting content creator and PR enthusiast who’s finally put down roots in her native UK. When she isn’t working, you’ll find her pretending to care about Minecraft for her son’s sake, while secretly reading the latest Ace Atkins novel (or sleeping - her second favourite past-time).
Lead Management Process

Lead Management Process

Lead management consists of a systematic process for managing and tracking the flow of information related to leads. The goal is to capture as much data about leads as possible,…

What Does Cold Calling Mean?

What Does Cold Calling Mean?

Cold calling is a sales technique that is used to attract a potential customer. It is a type of telemarketing where the sales rep contacts a potential client by phone…