Zest It’s Zesstyyyyyy.
According to the creators of this brilliant Chrome extension: “when life gives you lemons… you make the best and fastest-growing source of marketing articles anywhere on the web”.
And that’s what happened.
These guys built something so special that a TON of CMO’s and marketing executives now use this extension for their marketing reading, and as a resource to stay up-to-date on the latest marketing trends, and the best source of marketing strategies out there. Leaders, salespeople, marketers, and other users (like your CEO, sales rep, or your customer) can use this platform to access useful content
Here is their user growth and user statistics for those interested:
USABILITY
Zest is super easy to use. Install the Chrome extension and it replaces your “new tab”. So every time you click to open a new tab in Chrome the extension shows you the latest marketing articles on the topic of your choice. These guys are serious, they only pick the top 1% of articles on the web – the artificial intelligence is working to get the best for their client. That’s you!
Marketers use this software to not only read and consume the top marketing articles but also to propose their own and get high-quality traffic to their own site. Here is how it works:
HOW TO SUBMIT AN ARTICLE TO ZEST
- Write the article (kind of a crucial step here folks).
- Click the new tab to see your zest interface.
- Click on suggest a link (top right corner).
- Put in your URL and click Suggest.
- Wait until they approve it.
Once it’s approved you can go see it on your own profile:
PRICING
Zest is currently free for all to use, except for when you want to promote your own article (to place it first on the list). The advertising feature is still in Beta so I’m not sure exactly how much it costs, but it is well worth it if you wanted to get the right eyes on your article (all those CMO’s for example). It makes the most sense if you are a B2B company, that’s for sure.
RECAP
The best thing about Zest is that it looks so darn good. It just brightens my day (I wasn’t paid to say that). It does. It’s one of the best-looking things on my computer.
I have also learned a ton about marketing by reading their articles, and have gained a lot from posting my own stuff on there.
The process of uploading your own article is easy and the product itself is super useful as it is a huge pool of knowledge waiting to be explored. The insight you can get here will get you success in any venture you take up as this information helps you with your marketing strategy, engagement, data gathering, sales training, or just organization. There is an article about everything.
You can even share content on social media so that more people get access to the information (or you promote your own content hahaha)
Thinking about publishing a piece on Zest? Here are some guidelines that they look for:
- Articles must be 1,500 words or longer
- The content must have a published date
- Your content must be in-1depth
- Podcasts, interviews, strategies, hands-on tips do best
Cheers!
