A lead is where everything begins. Without B2B leads, companies have no clients, they generate no revenue and therefore, have no reason to exist. A B2B lead a lead is an individual or organization with an interest in what you are selling/proposing/have to offer them. Easy, isn’t it?
But there’s a little more to successful B2B lead generation than that. Businesses don’t just need any old B2B leads to survive, they need high quality leads that convert.