Guide to the Top 12 Cold Email Tools for 2020 and Beyond
Have you ever gotten that annoying personalized email from a complete that addresses you by name? Yeah, that one that has actual information about you and hooks you to read…
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Crisis Management, Reputation Management and Review Management – Understanding the Difference
As a PR team that devotes much of their working time to help our clients improve their brand reputations, manage their online reviews and deal with crisis management we sometimes…
The Dark Side of Social Media Influencers And What You Should Use Instead
Consumers are increasingly swayed by the opinions of those they admire, or consider experts in a certain field. They seek reliable reviews, videos, and blog and social media posts from…
Why Public Speaking is Nothing to Be Scared Of
Your PR agency has booked you on a podcast. Or you have a product launch planned and it’s being suggested that you give the presentation that will launch this wonderful…
Pearl Lemon Leads Review: Lemlist
Successful cold email outreach involves a lot more than simply collecting a list of prospects and mass mailing them from your personal email account. The best and most successful cold…
Pearl Lemon Leads Review: MailShake For Cold Email
MailShake is a cold emailing software tool that integrates with an existing email account and allow you to send a larger volume cold email campaign for lead generation purposes. It…
Those Cold Email Myths You’ve Heard? The Truth Behind Them Revealed
Its demise is announced it at least a dozen times a week across the various different content outlets; cold email is dead. Cold emailing sucks. Cold email is a waste of…
The Value of Effective Appointment Setting Explained
Appointment setting: It is a universally difficult part of business development, and the most common roadblock to growing your business through increased sales. For most businesses, no sale will happen…
How Lead Generation Outsourcing Will Boost Your Bottom Line
Lead generation is one of the most important undertakings for a company or marketing team in any business, in any niche. Qualified leads are the foundation of a healthy sales…
How To Use LinkedIn As a Lead Prospecting Machine
Leads, leads, leads: it’s what we all want. Leads are the lifeblood of B2B organisations. Anyone can generate leads, but they’re of no value if they aren’t high quality. A…