Its demise is announced it at least a dozen times a week across the various different content outlets; cold email is dead. Cold emailing sucks. Cold email is a waste of your time, don’t do it. So why do we still offer a cold email service here at Pearl Lemon Leads? Because none of those pronouncements…
Appointment setting: It is a universally difficult part of business development, and the most common roadblock to growing your business through increased sales. For most businesses, no sale will happen without first speaking directly with a prospect. If you can get in front of (or on the phone or computer with) a prospect, you can…
Lead generation is one of the most important undertakings for a company or marketing team in any business, in any niche. Qualified leads are the foundation of a healthy sales pipeline and a strong business. However, attracting the right leads for your business, that then convert into paying customers, is much more complicated, challenging and…
Leads, leads, leads: it’s what we all want. Leads are the lifeblood of B2B organisations. Anyone can generate leads, but they’re of no value if they aren’t high quality. A lead that turns into a high quality prospect as defined by their fit with your target customer is often a challenge. We all know what…
In terms of lead generation and closing new business in the 21st century LinkedIn is a hot spot. Or it can be. It allows you the chance to connect with potential new clients or customers in a way you never quite could before, on a one-on-one basis in a more social environment – as business…
What all successful salespeople in any niche knows is that in order to close to the maximum number of leads you need to develop an effective lead system that works for you. Unfortunately too many salespeople lose more business than they might want to think about because they do not have such a system in…
Realtors, real estate brokers, this one is for you. Have you ever felt like your follow-up process is letting leads slip through the cracks? You spend money generating leads. Or having real estate leads generated for you by a lead generation agency like Pearl Lemon Leads. Or at least you should. You’ve got the lists….
Cold calling is dead. Cold calling died years ago, actually. Cold calling is a waste of money and a drain on your time you don’t need. None of this is true by the way. But there are lots of people who are happy to offer you the advice you should never cold call. They offer no…
Occasionally, in search of a little light relief, I rummage around in my spam folders, on the lookout for the latest version of the Nigerian prince scam. It can be a nice little stress buster, as some of them are truly funny – although none may ever be as good again as the one once dissected…
Customer experience and client success are big buzzwords in any business niche, and for good reason. When you wow your customers and are proactive about their needs, you build a powerful sense of loyalty that boosts retention and even leads to clients purchasing additional products and services beyond the first sale – something that is…
