Many marketers believe that lead generation for B2B and B2C must be handled differently, but the truth is that you are still selling to humans whether you are selling to B2B or B2C. Building trust, establishing emotional connection, and providing something of value are the cornerstones of a successful B2C lead generation approach.
What B2C lead generation does call for however is planning, strategy and skill, all of which you can get help with when working with a leading B2C lead generation company like Pearl Lemon Leads.
The term “business to consumer,” or “B2C,” refers to direct sales between a company and an individual known as a consumer. It covers all types of direct-to-consumer sales.
This could include, for example, products, services, subscriptions, or contracts.
In general, any transaction involving a business and a customer.
Primarily in the 21st century, B2C lead generation is a digital endeavor, even if a business is one that sells the majority of its goods from a physical store. Consumers have become accustomed to getting everything they want online, from the information they need to make an informed purchasing decision to actual products, goods and services themselves.
There are numerous important difference between B2C and B2B lead generation, and in order for a lead gen campaign targeting either sector to be successful, you need to understand these differences, and a good B2C lead generation company always keeps them top of mind:
The B2B sales cycle typically involves several decision makers, and may take longer to achieve as more money is typically involved, as well as more people who need to be convinced that a product or service is the right fit for their business, not just for them.
The B2C sales cycle is usually much quicker. You only have one person – occasionally two – to sell on your products’ merits and benefits – and once they are sold on them, the chances are they will be ready to make a purchase right away.
Any B2C lead generation marketing organization is well aware of the size of the target market. When it comes to purchasing mass-market goods, practically anyone can be a customer. As a result, attracting the attention of potential customers is difficult when a multitude of competitors are offering them comparable goods and services.
While B2B purchases often involve a great deal of research, while they usually like to think of themselves as informed about their purchases, B2C consumers make decisions faster and based on different criteria. Any good B2C lead generation strategy must reflect, and be suited to, this.
In practice this means while a B2B lead may need to be convinced of a product or service’s benefits via a stream of informative, even authoritative content, and several contacts with a brand before even talking with a salesperson directly B2C consumers can be swayed into making a purchase decision by something as simple as an especially engaging blog post or entertaining social media snippet.
You won’t be producing unique advertising for the Super Bowl commercial slots unless you’re Coca-Cola or Frito-Lay. In fact, both have shifted away from outbound marketing in favor of social media efforts (“Share a Coke;” “Do Us a Flavor”). They are now utilizing inbound marketing by enlisting the help of consumers in their efforts — acquiring customers through inbound marketing.
Businesses who seek to generate more B2C leads can look to these “big boys” for inspiration. Consumers today don’t want to be identified and sold to; instead, they want to perform their own research and help you find them. Once they do, it’s up to you to nurture the relationship and turn it into something more.
As a leading B2C lead generation company, we can tell you that the sheer number of B2C lead generation strategies available seems to increase all the time, especially in the digital space. Here though are some that, when executed with thought, skill and consistency, can generate a stream of B2C leads that convert, and convert often.
Among marketers, this term has now become a “household word.” They understand that they must create a large amount of content that engages the correct audience, keeps them interested, and delivers enough value for prospects to navigate to landing pages on the company’s website, trust the company, and provide their contact information as a result.
They will come – and buy – if the material is consistent, relevant, and helpful to the target market.
Marketers have traditionally seen blogs as the only and most essential source of content. That is not the case. While good blogs attract readers and followers, other content types are equally important. E-books, tutorials, how-to and explainer videos, podcasts, and, of course, social media posts are all examples of excellent B2C lead generation content delivery strategies. They’re all used by smart marketers because they:
Your website should function as a standalone lead generation tool. All material you publish elsewhere should direct users to your site, where, if done correctly, lead generation can occur.
Now, let’s talk about the website itself. Visitors will tend to remain longer if they find it appealing; if visitors find it easy to navigate, they will tend to stay longer; and if visitors can fill out a form quickly, they will tend to do so.
Effective lead generation at a website level depends on a number of factors: that the content engages, that the site is fast and easy to navigate, and that there are as few complications on the path to conversion as possible. It’s a lot, we know, and most firms need help, which is where a B2C lead generation company like Pearl Lemon Leads comes in.
As a top B2C lead generation company, Pearl Lemon Leads can offer you everything you need for successful B2C lead generation under one roof, from lead generation strategy and planning to content creation and distribution to website and customer experience optimisation and more. Contact us today and let’s discuss just how Pear lemon leads, and a solid B2C lead generation campaign, will benefit your business.
Contact us today and let’s talk about it.