Save More Lives With Our Email Marketing For Healthcare
It is always challenging to gain your patients’ trust and keep them engaged.
Some people don’t bother consulting doctors and other healthcare professionals. And some of those that do intentionally or unintentionally miss their appointments.
As healthcare workers, you have a responsibility to your patients. And a part of that is making sure you keep in touch with them.
However, it is yet another challenge to reach those patients.
A challenge that we can gladly help you with.
It will be easy to reach your current and even future patients with email marketing. It is one of the most effective digital marketing channels for building long-lasting relationships with patients.
Aside from that, it also allows you to be the “first pick” of future patients—with just a few taps and pennies.
With healthcare email marketing, you’ll get to:
- Engage with patients before and after appointments
- Build trust with patients through more communication
- Decrease the chances of missed appointments through reminder emails and;
- Provide a more personalised experience for your patients
We’ll gladly help; give us a call.
What Is Email Marketing, And Why Is It Relevant In The Healthcare Industry?
We now live in a digitally dominated world. Everyone interacts through the Internet, and 347 billion interactions happen through emails.
This figure sends a clear message: Emails are here to stay and will always be an excellent avenue for our healthcare workers to engage with their patients.
Another good thing is that emails are generally highly customisable. You are in total control of what you write, making it easy to tailor an email based on a patient’s needs.
Email is also proven to be cost-efficient and effective. It has an open rate (the rate for which customers open or engage in something) of 23.46% and a click-through rate (the rate for which customers heavily engage with the information they receive) of 3.62%, one of the highest among all industries!
What does this mean, you may ask.
It’s proof that patients engage with healthcare emails. They actively open and read such emails. Hence, email marketing is effective in the healthcare industry.
With email marketing, you can maintain communication, deliver important information, and just engage with your patients quickly.
The Pros of Email Marketing
Email marketing is highly reliable in the healthcare industry–from acquiring new patients to retaining them through building trust. Its cost-efficiency and high customizability are the cherries on top of this marketing strategy.
We have also compiled a comprehensive list of pros for email marketing:
Promoting Trust With Your Patients
This may be complicated and quite challenging to others. There are many things that healthcare workers must be mindful of to gain the trust of their patients.
But, with email marketing, you can send a message with content tailored to the patient’s demographics and needs. Examples of these are as follows:
- Specific and comprehensive instructions regarding medications after their visits
- Helpful tips and dietary plans, which may be based on what the patient and doctor talked about during their appointment and;
- Automatic setting up of online bills and forms which may be in the interest of the patient
This way, your patients might see that you care for them as their doctor and increase their trust in you.
Retaining Existing Patients
It is also vital to retain your old patients. Not only does this increase your profit by 25-95%, but it also says a lot about how good a healthcare worker is to have retained a strong relationship with their past patients.
Not to mention, these past patients can be a form of marketing in terms of their referrals which may also be helpful in lead generation and acquiring new patients.
Some methods to increase patient retention through email marketing include:
- Prescription observance
- Appointment reminders and follow-ups
- Reminders of certain chronic conditions
These show that you are mindful of your patients. You can set up an email automation program and tailor it to a patient’s specific needs, and you’ll guarantee one loyal patient.
Spreading awareness to potential patients
Of course, it is not good to wish for more potential patients. All we’re saying is that if there is anyone who might need healthcare attention in the future, it would be good if you are the one they first think of.
Email marketing may come in promotional content, including specific offers and free consultations that will entice future patients.
Most patients usually research doctors first before calling, so if you place a signup form on your page, you may ask for their email address and give them options to:
- Subscribe to your newsletter
- Discuss their health concerns
- Schedule an appointment
These will immediately position your brand in their minds, thus, attracting potential clients.
Humanising your brand
Trust plays a vital role in the healthcare industry. In email marketing, healthcare workers must ensure that they build trust with their patients to the best they can.
An excellent way to do this is by sending regular newsletters–informing your patients of your accomplishments or interesting healthcare-related content that will make them build trust and awareness of you.
Let's Get Started
It is widely acknowledged that email marketing is one of the most effective marketing strategies available today, if not the most effective.
The flexibility of email marketing and providing a high return on investment allow you to ensure that your company is promoted in the most effective way possible.
And, without a doubt, it appears to be a challenging task. The good news is that when you work with an email marketing company with more than 27 years of experience, this is a cakewalk.
Allow us to assist you in reaching your objectives through our award-winning customer service. Let our dedicated team of specialists handle the marketing while you handle the saving lives.
Book a call with us today. Let us get started.
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FAQs
Yes. While you probably have a lot of marketing strategies already employed, it is imperative to include email marketing in the mix.
39% of Americans check their emails at least once a day. This shows that emails, compared to other avenues, are the perfect way to target your patients.
Healthcare workers are responsible for staying in touch with their patients and ensuring they see their recovery through. And, after that, let’s just say retaining patients will be a lot more beneficial for you and your rep.
The short answer is yes. It is still highly effective as long as it’s done right. A failure to execute the plan correctly could result in a waste of time and resources.
So, to avoid squandering your money and get the most out of your email marketing budget, you must hire a team of professionals.
There are a lot of marketing emails you can send to your patients. Some of which are as follows:
Welcome email
You can start with this. It is usually an automated message sent when someone has filled out the signup form on your page.
Patient testimonials
There may be a lot of emotions at play when talking about health-related issues. A way to address this is with real patient stories.
Knowing that they’re not alone and that others have survived what they’re currently going through lingers in a patient’s mind.
Health tips and newsletters
You want to show your patients that you are an expert in your field and that you are there to be of service to the people.
One way to show this is by giving them health tips (bonus if these tips are tailored to their personal experiences) and imparting the news that gives brownie points to you.
Other special promotions and offers
People love promos. You can send them a promotional email once you’ve established your value and expected sales.
This way, they’ll be keener on availing of your services because they see that you and your expertise are worth the money.
It’s essential to remember that while email marketing is quite adequate, the implementation can be somewhat tricky.
Let the marketing specialists manage the email marketing, and healthcare professionals handle the service delivery.
Furthermore, we’re all too familiar with the frantic nature of the healthcare industry. Let us take care of the rest; you already have enough to deal with.
In this case, there is no such thing as a “one size fits all”. Because we understand that each customer is unique, our fees are tailored to their specific needs. We currently have three plans available to you.
To know more about these, it would be better for you to get in touch with us.