LEAD GEN

The definition of a lead that has become an industry standard is “a qualified prospect that is starting to exhibit buying behaviour”.

When a stranger initiates a relationship with your by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are blog posts, coupons, live events, and online content. Without a solid, steady stream of these leads than any business, no matter how large or small, or what niche they operate in, will find it almost impossible to thrive and grow.

Lead generation marketing is a catch-all term for the process of developing and nurturing, viable leads for your business. A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead”. Now, to capture this lead – meaning you make them take the first step in your sales cycle a B2B marketing agency employs different marketing tactics, otherwise known as lead generation marketing.

To put it even more simply, leads are potential customers who are interested in your products and services. To capture these leads, lead generation companies London leverage various marketing tactics that will make the user sign up for something online by completing a form, contacting the business directly, or even walking into their physical premises.

Lead generation companies are specialist concerns who focus on obtaining leads for their clients. The best lead generation companies UK are those who offer both B2B and B2C lead generation, understand the important differences between the two and can demonstrate a proven track record of obtaining genuine leads that lead to bottom-line boosting sales for the companies they represent.

Every form of marketing, for whatever reason, needs to be implemented via a set strategy in order for it to be truly successful, and that is especially true of lead generation marketing. A b2b lead generation agency or a b2c lead generation agency London will work closely with a client to formulate a set strategy that can be followed, reported on and tweaked as necessary.

A lead generation tool is anything that a lead generation agency can use to do their best work. There are a large number of great and very effective lead generation tools available today, but not all of them will work for every business. It’s the job of the best lead generation agencies to determine which ones will work for their unique clients and then apply them in the most effective way.

Much like a physical funnel in real life, a lead generation funnel works by taking a large number of potential prospects and whittling them down an ‘imaginary funnel’ into converted leads. Each step of the funnel moves the prospects further towards being paying customers.

There are a great many lead generation channels for both B2B and B2C lead generation. And there are also new channels opening up all the time. While the list is an extensive and ever-growing one, some of the most important include:

-Email marketing

-Blogging

-Social media marketing

-Video marketing

-Podcasts

-E-books and white papers

-Onsite organic SEO

-Offsite organic SEO

-Webinars

The best lead generation agencies take these channels, and more, and work with them in the way that best suits each individual. There is no one size fits all lead generation solution and no one size fits all lead generation channel.