Reviews

LeadScripts Review

June 2, 2021
10:00 am

Source: leadscripts.co

What is LeadScripts?

LeadScripts is an email marketing tool that enables you to use well-written templates to streamline your online marketing.

LeadScripts offers ad, funnel and email scripts to ensure that you increase your revenue with excellent copy.

This is all done by the tool itself, all you have to do is include your product information and download the scripts that will be generated for you.

For once, you don’t have to deal with writer’s block and you can develop high-quality copy for your ads, email marketing campaigns and so much more.

In this review, we’ll analyze the main LeadScripts to find out how well this tool works and whether you should add it to your arsenal of lead generation tools.

Let’s begin, shall we?

Analysis of LeadScripts Features

Your LeadScripts account has several features including:

Artificial Intelligence (AI) Scripts
Script Wizard
Funnel Scripts
Script Formulas
Email Scripts
Ad Scripts
SEO Meta Data Scripts
Auto Generators

With the help of these tools, you can manage different kinds of marketing campaigns and develop scripts with great ease and efficiency.

Email Scripts

This is a broad category. LeadScripts understands that you need more than one email script, there are many types of scripts you might find useful.

For this reason, you have a wide variety of email scripts to choose from that are categorized according to purpose.

Here are some of the email script options:

Abandoned cart series
Cold outreach emails
Feedback request
Inbox interrupter
Last chance (product promotion)
Lead magnet autoresponder
Next step offer (after clients make new purchases)
Onboarding series
Partnership series
Sales offer solo emails

If you’re a digital marketer or a copywriter, then you know how different these email scripts can be.

It’s a good thing that LeadScripts offers so many options because a cold email outreach script isn’t the same as a “last chance product promotion” email.

This gives you a wide variety of options to choose from and to test out different types of email scripts and email campaigns.

Once you choose an email script to start with, your dashboard looks like this:

You can choose the angle you want your email to use.

For the cold outreach email scripts, you get to choose between multiple types of angles.

Here are some of your options:

Competitor angle (offer to show their competitor’s secret to success)
Cold email redirect
Teamwork angle
Social influence angle (refer to a piece of media they were mentioned in to establish common ground)
Sticking out (offer them tips about making their business stand out from the competition)
Buyer’s journey

Once you choose an angle, the copy slightly changes to suit the narrative that you’re aiming for.

You’ll get the pre-written copy for the subject of the email, the preheader, and the email body.

You can make direct edits to the email script or you can simply copy it and edit it on another document.

If you choose to edit directly, then you can save the email script as a template that can be used in the future.

You’ll just have to specify the name that you want the template to be, and it will be stored on your LeadScripts account.

This is a good strategy to use if you work with multiple team members in your sales projects. Other people can check the templates you’ve created and reuse them for future cold outreach campaigns.

Ad Scripts

LeadScripts has a large buffet of options when it comes to email scripts. However, there’s only one option for ad scripts.

This is a downside because writing copy for ads is quite tedious, and having more options available would’ve been very helpful.

Instead, LeadScripts only offers Facebook ads as an option for scripts. This excludes Google PPC ads and other social media ads that many people have to develop these days.

LeadScripts uses the “pain, agitate, and solution” (PAS) formula for some of the FaceBook ad scripts.

With this strategy, marketers start the ad with the problem, they agitate the problem even further, and then end with a solution.

Here are some of the available ad scripts in this category:

Another formula that LeadScripts uses is the “special offer-features upfront-pain-CTA” strategy.

This strategy tells the reader about a special offer, presents the problem and the reasons why they need the product/service. It ends with a call to action (CTA) that leads them to a purchase or booking form.

Here are some of the available ad scripts in this category: