PR Services for All Entrepreneurs, Startups, National Companies

Public relations, at its core, is all about creating a strong, trusted brand for individuals and businesses. Modern public relations encompasses far more than press releases and product launches though. It utilizes dozens of tactics, techniques and platforms to create positive relationships with the people YOU want to reach, whoever they are.

Media relations is an important component of any public relations campaign. But people often think they are the same thing. That is not the case at all though. Media relations involves working with members of the media, but not just the traditional journalists and broadcasters. Effective modern media relations means reaching out to bloggers, influencers, pod casters and many more individuals to integrate you and your brand into news content in the most positive and effective ways possible.

When was the last time you went to a website, logged into social media or tuned into a TV or radio show for the adverts? People just don’t do that. They head to these channels to be informed, educated and entertained. Most of them have trained themselves to ignore ads, even when they can’t physically block them out altogether using a pop up blocker or the fast-forward button.

Studies show time and time again that people are far more likely to believe a news story, or trust an influencer they admire, than an advertisement, and therefore in most cases the ROI on effective public relations campaigns leaves advertising’s ROI in the dust, especially for entrepreneurs, startups and growing businesses.

Executing an effective PR campaign takes time, expertise and contacts. Weigh the value of the time you’ll spend trying to master doing your own PR and all that it entails versus would you could be doing with that time if you focused your efforts on what you know best; your brand and your company.

But it’s about even more than time. Public relations is all about putting your brand out there in the best possible light. There’s no room for ‘rookie mistakes’ as even the smallest error, the slightest misunderstanding can damage your brand.

We know the ins and outs of pitching stories, talking to the media, writing and distributing news releases, scheduling speaking engagements and podcasts, handling social media interactions and much more. We have also spent a lot of time developing networks and contact lists and nurturing our relationships with the media in all their modern forms.

We can. In fact, we’re experts at it. Negative publicity – even when it’s ‘just’ a few old tweets can have a huge impact on the way a person, business or brand. The right action, at the right time, can minimize that impact. And, as prevention is always better than cure having a PR team on your side who can stop these mistakes from happening in the first place is one of the big pluses of a formal PR strategy executed by experts.

No. There are lots of reasons why hiring an industry or niche specific PR firm is often not the best idea. These include:

An inherent conflict of interest that often comes with representing companies that compete with each other. If your PR firm is also representing your competition can you really be sure they are giving you their best?

Firms that specialize in just a few niches or industries often stick to a formula and reuse the same old tactics again and again. Everything starts to look the same and it’s almost impossible for any one brand to stand out.

True creativity is easily transferable between industries. Our experience and client portfolio demonstrates that we can be successful in any niche. Our team’s amazing diversity helps us see trends and think objectively, bringing innovation to any brand.

No. With news media public relations you don’t pay to place stories, you earn the spot. People just don’t trust advertising any more. But if they hear you on a podcast, see you quoted in a news report, read a news story about your products or services, or see an influencer using your products they are more likely to respond, and more likely to form a positive opinion of your brand. While PR is not an instant, overnight thing it’s a far more powerful way to create a trustworthy, positive brand reputation than any paid advertisement.

No two PR campaigns are the same. No two clients are the same. Charging a ‘one size fits all’ package price just does not work, for you, the client, or for us. Give us a call to set up an initial consultation and fair and reasonable pricing is just one of the many things we can discuss.

Pearl Lemon Leads has access to a staff of professional writers with journalistic experience who can craft professional and effective press releases for our clients. Alternately they are available to edit and ‘polish’ press releases for clients who would prefer to write their own.

Press releases are still an important part of the PR process and yes, we ensure they are widely distributed, not only through standard press release sites but also across appropriate social media venues and other content outlets.

Whatever audience you most want to reach. Most of our PR clients already have a good idea of who that is, but if you are not sure we can help you determine that via research and analytics before any campaigns begin.