In today’s competitive Birmingham business landscape, no matter what kind of business you run, its size or even how old it is, effective marketing can be the difference between success and growth and stagnation and failure. As one of the best telemarketing companies Birmingham Pearl Lemon Leads can help you harness one of the oldest, and yet still cost-efficient and effective marketing strategies you can choose to grow your Birmingham business: telemarketing.
In the 21st century, there are a lot of new marketing methods available to businesses of all sizes, and if you were to believe certain marketing ‘gurus’ telemarketing is dead. However, that is far from the truth, especially when it comes to local business marketing. Pearl Lemon Leads is one of the telemarketing companies Birmingham still successfully making use of telephone communication – as ‘old’ as it is – to provide businesses of all sizes, and in all kinds of niches, with the kinds of marketing results they need to not just survive but to thrive.
No doubt, you are most interested in discovering how telemarketing companies Birmingham can help increase your bottom line and still offer good ROI. We’re going to explain that here, as well as how a bespoke telemarketing campaign from Pearl Lemon Leads can do much more than that as well:
As great as it is that communication online is now so quick and easy, it lacks a lot when it comes to personal communication. Any good salesperson knows that much of their success relies on making a personal connection with the prospects, and to be honest, it’s hard to do that via email and instant message alone.
A skilled telemarketer, like those on the Pearl Lemon Leads team, does more than sell. They can listen to a prospect in real time, answer their questions, overcome their objections and explain in as much detail as their target needs how your businesses’ products and services will help them. And do it all in the space of. A single phone call, rather than a series of emails or messages. The end result: more sales, closed faster. And what business would not want that?
Inbound marketing, especially inbound content marketing, is a big deal these days. And while it can be a great way to collect all important contact information, how many of those emails and phone numbers are good leads? It might take an in-house sales team – if your business has one – weeks to find out, taking away time that could be better spent closing deals with people who are truly interested in buying what you sell, rather than just in getting themselves a free resource.
Working with telemarketing companies Birmingham will give you access to talented telemarketers who can prequalify your inbound leads, determine which of them is ripe for conversion and then pass those on to your sales team who can then do what they do best, close the deal.
Most consumers, both in B2B and B2C selling situations, often have questions before they commit to a purchase and part with their money. Having to wait for an answer to those questions until they can get a return email, or trying to decipher an odd response from a chat bot can be frustrating to the point where they give up and seek what they are looking for elsewhere, from a company that offers better customer service.
Your business can avoid all this by working with telemarketing companies Birmingham like. Pearl Lemon Leads. We can be the helpful humans consumers are hoping they will be able to reach to address their concerns, with the end result being more sales and more satisfied clients and customers.
As much as telemarketing can do for your Birmingham business, we know that it should never be relied on as your sole source of leads. The fact is that with so many communication channels, and so many places where your target market can be ‘found’, a much broader marketing plan is called for.
However, telemarketing fits seamlessly with many of those other options, and in many cases enhances them too. Take the content marketing lead qualification service we just discussed. Or the fact that an email campaign designed to build your lead pipeline can be made more effective when one of the last steps is a personal phone call.
Then there is customer retention. For most businesses, it’s as important to keep existing clients and customers happy as it is to find new ones. Pearl Lemon Leads can create a bespoke telemarketing campaign that reaches out to your existing customer base and performs actions like reselling, upselling, subscription renewal and more.
Brand building has always been important, but in the digital age, when the online chatter is so loud businesses that are not memorable just won’t be heard, it’s more important than ever before.
Making those personal connections we’ve been talking about, via telemarketing, is a great way to build your business a reputation for excellence and to build consumer trust in both what you have to sell and the business itself. So, while you may not choose to work with Birmingham telemarketing companies with brand building specifically in mind, it can certainly be an ‘added bonus’ that increases the ROI on this particular marketing spend even higher.
We know that when it comes to telemarketing companies Birmingham, you have choices. So why choose Pearl Lemon Leads?
Pearl Lemon Leads is a UK based business that, while we do operate globally, have never forgotten our local business marketing roots, and execute local Birmingham telemarketing campaigns that suit the local market, the local audience and the local economy like a glove. We also employ some of the best telemarketers in the business, and have the testimonials from satisfied clients to prove it.
That not only keeps its word, but over delivers on the promised results?
Contact us today and let’s chat about just how we can help you.