B2B Lead Generation During COVID-19: Five Business Lessons

Editorial archive — reviewed 16 September 2026: This article is a historical account of B2B planning during the COVID-19 disruption. Use it for historical context, not present-day operating guidance. Historical dates and quotations are retained in context rather than presented as current forecasts or statistics. The COVID-19 pandemic has changed almost every aspect of lives […]

Does Your Sales Process Build Customer Loyalty? It Should

Customer experience, client success and customer loyalty are big buzzwords in any business niche, and for good reason. When you wow your customers and are proactive about their needs, you build a powerful sense of loyalty that boosts retention and even leads to clients purchasing additional products and services beyond the first sale – something […]

The Value of Effective Appointment Setting Explained

Appointment setting: It is a universally difficult part of business development, and the most common roadblock to growing your business through increased sales. For most businesses, no sale will happen without first speaking directly with a prospect. If you can get in front of (or on the phone or computer with) a prospect, you can […]

How Lead Generation Outsourcing Will Boost Your Bottom Line

Lead generation is one of the most important undertakings for a company or marketing team in any business, in any niche. Qualified leads are the foundation of a healthy sales pipeline and a strong business. However, attracting the right leads for your business, that then convert into paying customers, is much more complicated, challenging and […]

What You Risk By Relying on Referrals for Business Growth in 2025

Think back to secondary school. You can probably recall going home for the summer and returning in September to find out that one of your “little” classmates unexpectedly sprouted a full foot, going from 5 ft. nothing to 6 ft.something. In six weeks. It looked as if they had swallowed some other kid or spent […]