Cold email gets a bad rap – It’s often referred to as spam. However, our cold email services here at Pearl Lemon Leads are different. To us, building a cold email strategy is as much as an art form as it is a science. We won’t just set up an automated system that sends out hundreds of emails.
Our team of lead generation specialists have been trained to write effective email copy that leads to conversions. Boost your cold email lead generation! Book a call today.
OUR AWARD-WINNING COLD EMAIL SERVICES
Cold email is essentially the act of sending out unsolicited but targeted emails with the intention of selling a product or service. We are listed amongst the top 50 email marketing companies & recognised are recognised for our cold email services by, The Manifest, an industry leader.
WHEN DONE CORRECTLY, COLD EMAIL REALLY WORKS
When implemented properly a single cold email lead generation campaign can generate leads more effectively than any other lead generation strategy.
It was the backbone of the lead generation strategy our founder Deepak used to bootstrap his first company from 0 to six-figures in under 12 months.
OUR APPROACH TO COLD EMAILING
Our team knows how to write cold email copy that engages your prospects without ever annoying them.
We’ll ensure that the email addresses used to send messages are ‘warmed up’ and won’t get sent straight to spam.
We know when to send cold emails, how often to send cold emails, when to stop and how to ensure the messages comply with the growing number of legal rules and regulations that govern email in general.
WE ARE RECOGNISED AS BEING A LEADER IN OFFERING COLD EMAIL SERVICES
Successful cold emailing is an art form that we have mastered for ourselves. The Pearl Lemon Group was bootstrapped from $0 using a wide range of lead generation techniques including cold email marketing.
We have been recognised by Woodpecker as one of the top cold email writing services that they recommend.
We’ve also been recognised as being one of the best email marketing consultants by The Manifest and feature on their ‘Top 50+ email marketing companies’ list
The Founder of the Pearl Lemon Group, Deepak Shukla has created a YouTube playlist called 100 days of cold email which you can access for free here.
CASE STUDY: EMAIL MARKETING CAMPAIGN
Client: Darren David Taylor
In this video, our Co-founder Deepak Shukla outlines the 4-step cold email campaign that we built for our client and the results that it yielded.
Check out more of our lead generation case studies on our YouTube channel in this playlist.
What Does the Term 'Cold Email' Mean?
In very basic terms, a cold email is an email message sent to a recipient you have had no personal contact with before. It’s the digital equivalent of a cold call and can be a hugely effective marketing technique, especially in the B2B world, but only when utilized properly.
Is Cold Email Illegal?
The short answer is no. As long as a commercial email message complies with the basic rules and regulations that govern emails – primarily GDPR in Europe and CAN SPAM in the US and Canada- it is not illegal to send an unsolicited email to a previously unknown contact.
However, cold emails sent without the knowledge of – and compliance with – these rules do often see the message consigned to SPAM folders before ever reaching its intended destination and emails sent with an obvious disregard for them may result in fines and other penalties.
Is Cold Email Spam?
There is a big difference between a properly crafted cold email and spam. If you are in business the chances are you have received lots of spam solicitation emails before. They usually go a little like this;
Dear Business Person
I recently visited your website and it seems you would benefit from our services. Why don’t you visit our website at whothehellisthis.com to learn more?
These are spam emails. They are impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information.
A cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.
What is Cold Email Marketing?
Cold email marketing is just a term used to describe considered and strategic emails that are sent with the intention of, at some point, making a conversion. They can be used to sell a product or service very efficient. Cold email marketing is rarely useful when used a vacuum, but as a part of a wider digital marketing strategy, it offers great ROI.
Is a Good Cold Email Hard to Write?
We’d be lying if we said no. No doubt you’ve seen hundreds of articles, videos and blogs touting the ‘perfect’ cold email templates that can simply be copy/pasted and, with a minimum of personalization be the most effective in the world.
The truth is that none of those templates work. Crafting an effective cold email is something of an art. It needs to be effective and engaging without being overlong and it needs to introduce your USP without coming off as spam. It’s a fine line that the Pearl Lemon Leads team have spent years learning to navigate successfully.
What Makes Our Cold Email Services Different?
We have used cold email to grow our own business which has enabled us to identify what works and refine our technique. Our team is also trained in copywriting. We draw upon our expertise to deliver our excellent cold email services.
Our team are extremely passionate about cold email and actively promote it as a means of lead generation.
Both of our co-founders have created content sharing their expertise in writing cold emails that get results.