Expert Cold Email Services to Drive High-Quality Leads

You can cold email as often as you would like…to a degree. You can have a campaign last a week, a month, or be ongoing. In terms of frequency, your only limitation will be daily send limits put in place by your email providor. If you would like to build a cold email campaign plan, you can always contact your team of cold email experts to guide you in the right direction.

The amount of cold emails you can send a day will vary depending on the platform you are using. Yahoo, Gmail, Hotmail…and plenty of other email sites…all put certain limits on email sends per day, minute and/or hour. You should aim to maximise your sends without crossing the line in terms of what you can send. It may be a good idea to talk to some cold email experts to decide what the best strategy may be.

The best cold email software will vary depending on what you would like to do. Some great automatic email sending tools include Mailshake and Mailchimp. Great software for sourcing leads includes Uplead, Linkedin Sales Navigator and Zoominfo. As a cold email agency, we know some of the best software tools to use…and we use them ourselves.

A cold email agency is a team of cold email experts that work to ensure you have a successful lead generation campaign through sending cold emails to specialised, targetted lists of contacts. Cold email agencies may write sales copy, gather lead lists, schedule automated emails, and more.

One key factor is the time you send it. Sometimes it can vary between industries, but generally we find that early morning is a good time to send, as many business people start the work day by going through their inbox and replying to messages. Evenings are also a good time, after the hectic workday schedule has passed. Another factor is the subject line – make it concise and use it to draw the recipient in to read the whole thing. In the main section of the email, you need to get your message across quickly within the first two lines. Personalize the email and keep it concise.

Ideally, yes. You should take the time to research the person you are trying to connect with so that you can personalize your copy to meet their needs or reflect their interests.

Often, when a cold email campaign fails it is because the sender has attempted to send the same message to 50 people at the same time, just like they would if they were sending an email newsletter. Cold email for lead generation does not work that way.

There is no hard and fast rule, but it’s fair to say that if you write a 500 word missive very few people are going to make it to the end. By keeping things short – 250 to 300 words at most, you’ll keep things more engaging.

Both can be great lead generation tools in the right hands, so often a lead generation campaign that encompasses both cold email and cold calling is the most effective of all.

Pearl Lemon has a team of experienced, on staff copywriters who have spent years writing email copy that engages prospects without coming across as spammy.

Although no one has a list of all the ‘spam words’ that can trigger a spam filter many of the basics are well-known in our industry and our copy is tailored to avoid using those words and phrases. We also ensure that your messages are sent from an email address – and email domain – that has a good reputation and has been ‘warmed up’.

We can, and if you are right then we will set up new domains to send your cold emails from, ensuring that they are properly warmed up as well, so they will not trigger spam filters or get banned by the chosen email provider.

Buying email lists is rarely productive and that is especially true when you are cold emailing for lead generation purposes. These lists are usually resold hundreds – if not thousands – of times and they have not been researched for relevancy.

If you have an email list you want us to look at we can but unless the people on it are relevant, and the addresses valid, we would not recommend including them in your cold email campaign.

We do. We make use of several excellent tools to check the validity of all the email addresses we use. Bounces hurt deliverability rates, so this is a very important step we don’t skip.

We can use a variety of metrics to test the success of an email campaign. These can include bounce rate (how often the email is returned undelivered or unopened), open rate (how often the emails are opened), response rate, and conversion rate (how many cold emails lead to an eventual sale).

No, not really. You might think that images and videos would help make your email more memorable, but really this is more an e-newsletter style. Cold emails tend to be text-only, and more in the style of a professional email from one individual to another. Embedded pictures and videos can also cause formatting problems that make it harder for the reader to view the email properly.

Sure, book a call here, we look forward to talking to you!

Not necessarily, but cold emailing is a real art, and we at Pearl Lemon Leads are masters of it! Our role is to use our expertise to keep leads flowing to your sales team, who can then do what they do best – convert. And you can stay focused on your core business, safe in the knowledge that your pipeline is chock full of high-quality leads.

We are an award winning cold emailing agency and cold email service providor. Our team would love to help you boost your sales through cold email!