Being an artist is tough nowadays.
How often have you heard someone say they can’t buy your art right now? Or that someone they know would’ve liked your art more?
You know you would have to stay in touch at times like those. But giving an easily disposable business card, flyer, or even your phone number sometimes doesn’t cut it.
You know you’d have to reach out first.
As we’ve said, being an artist is a very challenging role in today’s society.
Aside from there being TOO MANY art styles and forms to master, there is also an overabundance of artists yet, somehow, never enough buyers.
So, as a struggling artist, you have to make sure you sell. You have to connect to your audience and market yourself to make them buy.
But then, the skillset of an artist is usually different from the skillset of a marketer. Not to mention, you also have to worry about the complexities of marketing yourself on social media.
The bottom line is that it’s hard to be an artist, and it’s also hard to market your arts as an artist.
Why don’t you let us ease you with one of those hardships?
It’s the age of social media. Literally, even 5-year-olds have their accounts be it Facebook, Snapchat, Instagram, or YouTube.
There’s also a fair chance that even you, yourself, are adept with social media, and you wonder why you still need email marketing when you can just post a tweet, a story, or a status.
Well, aside from the fact that social media is too open that your posts may also nest negative comments, you can think of email marketing as a more targeted marketing approach.
You have more control over your conversation and how you’d market yourself.
Also, you can think of email marketing as another avenue to spread your art.
And if done correctly, email marketing could be one of the most profitable marketing strategies you can employ.
You may also be wondering, how does it exactly work?
Well, we don’t want to bore you with the technicalities, so here’s a more summarised version: you define your audience and build a good email list to whom you’ll send all sorts of emails to market your art (be it a newsletter, promotional emails, retention, or even acquisition emails).
It may get stressful. Defining your audience and building an email list may be too much of a chore. Thinking of your email contents and ideas has complexities of its own.
Save yourself some time, and let us handle that.
Making a name for yourself and your art is never a walk in the park. Sometimes, even a new follower (that is if you get seen enough to be followed) won’t automatically mean another person whom your artworks can reach.
So, what helps? An effective email marketing strategy.
As we’ve said, email marketing is a more targeted marketing strategy. Hence, you are well aware that your audience will see your art, and your connection to them is more secure.
Aside from those, here are more benefits you can consider:
ROI or Return On Investment is pretty much guaranteed in email marketing. A 2019 study showed a 42:1 ROI for email marketing.
This means that every dollar spent for this gives you a $42 return.
So, if you employ an email marketing agency like us, paying generally low costs for your marketing ploys, you’ll gain those back once revenues kick in.
Email is both universal and personal. Almost everyone has it, and almost everyone checks it.
It may not be the most casual platform of conversation between humans, but it is arguably the most essential.
You can guarantee that everyone who has a social media account has an email account. So, why not reach them from that?
As mentioned earlier, the first step of email marketing is defining your audience. You control who receives your emails, and you control what you send them.
Aside from the fact that emails are highly customisable, they’re also less restricting, unlike Tiktoks or tweets where limits are employed.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
So, we’ve established that email marketing is truly effective.
An artist can undoubtedly benefit from this form of marketing to expand their consumer base and spread their art.
But it can also prove to be tricky and might be a waste of resources if not done right. So, I think it’s safer to outsource an email marketing agency with 27+ years of experience in the field.
Pearl Lemon Leads can be your finest ally if you’re looking to increase your email marketing efforts.
Our email marketing and lead generation know-how are one of the best in the field, allowing us to connect businesses, yes, even artists, to customers.
To reach as many potential customers as possible and increase your brand awareness through email marketing, we have a dedicated team of experts who will work tirelessly on your behalf.
We’d love to show you our award-winning customer service. Let’s have a chat.
Email marketing is essentially sending out newsletters, promotional content, and brand-related messages to your potential customers using email.
For artists, this can be another avenue to generate revenues and spread your art. It is an effective marketing strategy that connects you to your audience on a more one-on-one level.
Email marketing is a highly effective marketing strategy. However, aside from that, it offers certain perks that may or may not be present in other marketing strategies. Some of which are:
It is easier to track your marketing in emails because not only can your customers respond this way quickly, but it also is easy to monitor.
Since it is easy to monitor, you get to know which actions to take based on the insights you generate from your employed email marketing agency or even by just seeing the status of your marketing.
Provided that you have an efficient email list and a well-defined audience, it will be easier to gain their engagements for your email, and you can get to give them more personalised service.
The short answer is yes. It is generally still effective. In fact, it is highly effective these days. However, if not done correctly, it may become a waste. This is why you have to ensure that you employ a team of experts for your email marketing, so you don’t waste your resources and that you get the most of what you pay for.
Yes, as long as it’s done right. Effective email marketing ensures that you’re marketed in the best possible way to your best possible clients. If your targeting is correct and your emails are expertly crafted, you can guarantee more revenue and more clients.