As a dentist, you need to keep a steady stream of patients for your business to stay profitable. And while some clients prioritize their dental health, others don’t and only visit when something goes wrong– meaning you will have to work harder to keep them engaged.
This is where email marketing becomes of value.
You should know by now that getting patients to the dentist takes more than just an appointment invite.
Dental services email marketing can help you attract new customers and entice current patients to invest more in their dental health. Email marketing can change how you connect with your practice while growing your practice.
Even with various ways to strategize, email marketing remains one of the easiest ways to connect with patients.
People generally open their email as naturally as they do their phone messages, hence why email marketing has become more important than ever.
With strategic email marketing in place, you will be surprised at the client turnout and see a lot more prospects scrambling for your services.
Pearl Lemon Leads is a leading email marketing agency that can help you grow your business by establishing a well-rounded email marketing strategy.
Contact Us to find out more.
Today, almost every transaction, consultation and appointment starts and sometimes– ends online. Of course, patients will have to meet their dentists physically, but their search for the right one starts online.
The impact of email marketing goes beyond just getting your messages into your prospect’s inboxes. It’s an opportunity any business shouldn’t be missing out on.
Statistics show that:
Several other studies show that email marketing is an effective marketing channel. As technology advances, email is propelled ahead of other communication channels. Also, in email automation, AI( Artificial Intelligence) has changed how customers receive and engage with emails.
Email marketing has many benefits. When used correctly, it can boost general sales, generate new customers and help retain them.
Are you interested in learning more?
You can offer more as a dentist than your patients might know.
You can use dental services email marketing to inform your customers about all the other services you provide. Email marketing is very affordable for starters, even for small businesses like yours.
Email marketing is a scalable and effective communication tool that is still widely used by most consumers to this day.
You can use email marketing to send targeted and personalized messages. It can also boost the effectiveness of your direct marketing campaigns.
Here’s what you have to gain when you set up an email marketing strategy for your dental practice:
The ROI on email marketing is significantly growing. Statistics show that for every $1 you spend on email marketing, you can expect an average return of $36. This by far outweighs any other marketing channel. So, even with a relatively small marketing budget, you can create a significant impact.
With a solid email list, you can engage existing clients and attract new ones. Email marketing helps keep your subscribers updated about any new services or promotions. Every client you retain has a significant impact on your bottom line.
Keeping up with your patients after their appointments gives you an opportunity for them to offer feedback. And when you act on that feedback, you show them that you care and value them, strengthening relationships. Positive feedback validates your dental services, helps you stand out from your competitors and builds credibility.
As a dental practitioner, you must maintain consistent communication for business continuity and survival. Consistent communications can:
This aspect shouldn’t be neglected. It’s a chance for your institution to keep the clients informed about your services. Additionally, this strategy will increase your customer’s lifetime value.
A strong email marketing strategy allows your practice to give patients the precise information they need whenever they need it. From appointments, and reminders to post-treatment care, a strategic email marketing campaign will keep their attention wherever they are on their patient journey.
Let our team at Pearl Lemon Leads take over your email marketing strategies.
We can send emails to your clients on your behalf and target prospects.
The best part about this is that it’s pretty simple. Just tell us what type of relationship you want to establish with your clients. Email marketing can change the whole relationship between your patients and your company.
Ready to get started?
Reach out to us today!.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Email marketing remains one of the most effective ways a business can reach its audience directly. Come to think about it; it’s not like social media or other sites. You are not posting, hoping that your prospects see or view it. With email marketing, you are sending something to individual inboxes where they will definitely see it. They may not immediately open it, but they will see the personalized subject line and company’s name each time the notification pops up. In a way, you are communicating directly with your audience.
Don’t get it wrong. Social media is a great marketing strategy, but you should not put it ahead of your email marketing. Did you know that email has over 2.9 billion user accounts? That’s nearly three times as many user accounts as Facebook and Twitter combined. Furthermore, Facebook and Twitter combined make up 0.2% of the emails sent daily. This is a huge difference. If you have users and prospects opted in your email list, you can be sure that everyone on that list will receive the intended message.
This is tempting, but you have to do everything to resist this temptation. The best way to grow your email subscriber list that is beneficial to your company is to grow it organically. Besides the email addresses on those lists not being highly qualified leads, many email service providers will not allow you to use purchased lists. You need people who are sincerely and genuinely interested in your products and services. That’s why it’s best to do it organically.
Do it as often as you can– but without getting annoying. Otherwise, people will mark or report your email as spam. The balance depends from business to business. For some, once a month is okay. For others, twice a week. For many, as long as essential information needs to be shared. You can experiment and test your audience to see what they respond to best.
There are various ways to go about this. But you can start by: