Email Marketing Consulting
New digital marketing and lead generation strategies come and go, but one remains number one solution for businesses of all sizes; email marketing. The other thing that remains the same? One of the most effective marketing tools available to businesses of all sizes is email.
The return on investment for email marketing surpasses lots of the other marketing touch points, and the flexibility of email allows you to use it for lead generation, lead nurturing, lead conversion, brand recognition and more.
The other thing that remains true about email marketing is that executing successful campaigns is not easy. In fact, it’s a bit of an art.
That’s why businesses, entrepreneurs and individuals turn to Pearl Lemon Leads for help. Led by Deepak Shukla, an internationally recognised expert in B2B email marketing – especially cold email marketing – our expert email marketing consultants can help with everything from creating email marketing campaigns to writing email copy to mounting email marketing campaigns – and testing them – on the scale that suits your unique business.
Why You Need An Email Marketing Strategy
Email should be a part of every digital marketing strategy, helping marketers quickly and easily access broad and diverse groups of potential customers. Whatever business, marketing or company goals you set for your next marketing master plan, email marketing will help you achieve those goals.
- Brand awareness and brand reputation
- Qualified lead generation
- Sales prospect nurturing
- Starting real, meaningful conversations that translate directly into increased sales and revenue.
Pearl Lemon Lead’s highly skilled and experienced email marketing consultants will help you brainstorm, craft and execute the email strategy that best suits your goals, your target audience and your industry. Reach a wider audience, generate more qualified leads and make more sales by taking advantage of our expertise and experience. Contact us today to learn more about email consulting from Pearl Lemon Leads.
Getting Your Email Marketing Campaign Off the Ground
Each email marketing campaign needs a detailed strategy for targeting the right audience and sending the right messages at the right time. Over the years Pearl Lemon Leads has developed a proven can’t-miss step-by-step email marketing process that can be tailored to support any email marketing goals you might have:
Your target audience will affect every aspect of your email marketing, from the actual message to its tone to its calls to action and even to the frequency of sending.
That’s why the first step in successful email marketing is understanding who you are trying to target so you can then go ahead and formulate the best possible email marketing strategy:
Some of the questions that need to be answered about your target audience include:
- Are these corporate users or individual consumers?
- Are they already familiar with your company and brand or will this be an awareness building campaign?
- Did they sign up for a mailing list or newsletter, or will this be a cold email marketing campaign?
- Are these past customers, warm new customer leads or cold contacts?
Once these questions are answered, our email marketing specialist team will have a better understanding of who you are trying to target and how to engage them effectively via a structured email marketing campaign.
Building a Better Email List
Once we have helped you determine just who you want to target with email marketing we can begin to help you build structured email lists populated with cold contacts, qualified leads, warm prospects or former clients and customers.
If needed we can also help you capture those leads, making use of proven methods like
sign up forms, newsletter enrollments, event registrations and more.
We will then help you further segment these email lists, so dedicated email marketing campaigns can be created that suit each audience in terms of their current engagement levels with your brand, their position in the sales funnel and their likely specific needs.
What To Expect From Pearl Lemon Leads Email Consulting Services
- Service or product launches
- General lead generation
- Cold contact nurturing
- Warm prospect nurturing
- Drip email campaigns
- Newsletter campaigns
- Content driven email outreach
- Brand awareness email campaigns
- Automated email campaigns
Data Driven Email Solutions That Work
In everything they do Pearl Lemon Leads’ expert email marketing consultants make constant use of real time and historical data as well as advanced analytics to guide and improve email marketing outreach efforts.
To this end we utilize all kinds of metrics to access current email marketing campaign performance, address problems in execution and improve upon newly established strengths.
- Email click-through rates.
- Email deliverability.
- Open rates
- Conversion rates
- Subscription rates
Email Marketing to Scale
- Creating personalized and customized subject lines and greetings for each recipient.
- The ability to create a precise schedule to ensure every message is the right message sent at just the right time.
- Evolve drip email campaigns based on recipient response
- Change messaging in minutes on an as needed basis.
Even when executed on a larger scale, all successful email marketing campaigns should basically run themselves, engaging prospects, nurturing leads and closing sales while you sleep – or, more importantly, get on with running your business.
Social media is ‘new and shiny’ and content marketing can be cool, but the bottom line is that email marketing remains one of the most strategies you can use today. Get more out of your email marketing efforts than you ever dreamed possible by strategies by working with an expert email marketing consultant starting now.