Email Marketing Consulting
New digital marketing and lead generation strategies come and go, but one remains number one solution for businesses of all sizes; email marketing. The other thing that remains the same? One of the most effective marketing tools available to businesses of all sizes is email.
The return on investment for email marketing surpasses lots of the other marketing touch points, and the flexibility of email allows you to use it for lead generation, lead nurturing, lead conversion, brand recognition and more.
The other thing that remains true about email marketing is that executing successful campaigns is not easy. In fact, it’s a bit of an art.
That’s why businesses, entrepreneurs and individuals turn to Pearl Lemon Leads for help. Led by Deepak Shukla, an internationally recognised expert in B2B email marketing – especially cold email marketing – our expert email marketing consultants can help with everything from creating email marketing campaigns to writing email copy to mounting email marketing campaigns – and testing them – on the scale that suits your unique business.
Why You Need An Email Marketing Strategy
Email should be a part of every digital marketing strategy, helping marketers quickly and easily access broad and diverse groups of potential customers. Whatever business, marketing or company goals you set for your next marketing master plan, email marketing will help you achieve those goals.
- Brand awareness and brand reputation
- Qualified lead generation
- Sales prospect nurturing
- Starting real, meaningful conversations that translate directly into increased sales and revenue.
Pearl Lemon Lead’s highly skilled and experienced email marketing consultants will help you brainstorm, craft and execute the email strategy that best suits your goals, your target audience and your industry. Reach a wider audience, generate more qualified leads and make more sales by taking advantage of our expertise and experience. Contact us today to learn more about email consulting from Pearl Lemon Leads.
Getting Your Email Marketing Campaign Off the Ground
Each email marketing campaign needs a detailed strategy for targeting the right audience and sending the right messages at the right time. Over the years Pearl Lemon Leads has developed a proven can’t-miss step-by-step email marketing process that can be tailored to support any email marketing goals you might have:
Your target audience will affect every aspect of your email marketing, from the actual message to its tone to its calls to action and even to the frequency of sending.
That’s why the first step in successful email marketing is understanding who you are trying to target so you can then go ahead and formulate the best possible email marketing strategy:
- Are these corporate users or individual consumers?
- Are they already familiar with your company and brand or will this be an awareness building campaign?
- Did they sign up for a mailing list or newsletter, or will this be a cold email marketing campaign?
- Are these past customers, warm new customer leads or cold contacts?
Building a Better Email List
Once we have helped you determine just who you want to target with email marketing we can begin to help you build structured email lists populated with cold contacts, qualified leads, warm prospects or former clients and customers.
If needed we can also help you capture those leads, making use of proven methods like
sign up forms, newsletter enrollments, event registrations and more.
We will then help you further segment these email lists, so dedicated email marketing campaigns can be created that suit each audience in terms of their current engagement levels with your brand, their position in the sales funnel and their likely specific needs.
What To Expect From Pearl Lemon Leads Email Consulting Services
- Service or product launches
- General lead generation
- Cold contact nurturing
- Warm prospect nurturing
- Drip email campaigns
- Newsletter campaigns
- Content driven email outreach
- Brand awareness email campaigns
- Automated email campaigns
Data Driven Email Solutions That Work
In everything they do Pearl Lemon Leads’ expert email marketing consultants make constant use of real time and historical data as well as advanced analytics to guide and improve email marketing outreach efforts.
To this end we utilize all kinds of metrics to access current email marketing campaign performance, address problems in execution and improve upon newly established strengths.
- Email click-through rates.
- Email deliverability.
- Open rates
- Conversion rates
- Subscription rates
Email Marketing to Scale
- Creating personalized and customized subject lines and greetings for each recipient.
- The ability to create a precise schedule to ensure every message is the right message sent at just the right time.
- Evolve drip email campaigns based on recipient response
- Change messaging in minutes on an as needed basis.
Even when executed on a larger scale, all successful email marketing campaigns should basically run themselves, engaging prospects, nurturing leads and closing sales while you sleep – or, more importantly, get on with running your business.
Social media is ‘new and shiny’ and content marketing can be cool, but the bottom line is that email marketing remains one of the most strategies you can use today. Get more out of your email marketing efforts than you ever dreamed possible by strategies by working with an expert email marketing consultant starting now.
Once you’ve outsourced your B2B lead generation to our experienced team here at Pearl Lemon Leads, we will perform several activities to increase your brand awareness and boost your online presence, resulting in more qualified leads, calls and meetings.
We’ll essentially replenish your sales funnel enabling your sales team to do what they do best!
Our B2B Lead Generation Services
A recent industry study revealed that outsourcing lead generation to companies like Pearl Lemon leads is 43% more efficient than doing lead generation in-house.
OUR LEAD GENERATION SOLUTION
You need to generate more qualified B2B leads. You need a way to manage and urge those leads to conversion.
B2B lead generation from Pearl Lemon Leads. As a leading B2B lead generation company, Pearl Lemon Leads powers lead generation campaigns for B2B organizations in every niche and of all sizes. Our marketing strategies capture the attention of prospects, improves brand visibility, educates buyers, and converts prospects to paying customers.
LEAD GENERATION SERVICES TO INCREASE YOUR REVENUE
Our clients come to us to gain traction from initial B2B lead generation campaigns and scale their lead generation efforts in an effective, measurable way.
We combine inbound marketing methodologies with account-based marketing and sales development to improve outcomes from B2B lead generation efforts.
We offer an important advantage over traditional lead generation companies in that we understand that there is no one size fits all lead generation strategy and that successful B2B lead generation campaigns need to be diverse and wide reaching. Our Lead generation services reflect this.
We improve the results of lead generation efforts for B2B enterprises seeking to improve their sales pipeline. Our bespoke lead generation strategies – each one is unique, tailored to meet the needs of each unique client we work with – may include all the following (and more)
Hire Our Team of B2B Lead Generation Experts
Our team is made up of a set of experienced professionals who each have something else to bring to the table in terms of lead generation expertise and we utilize all of those skills – along with decades of combined experience – to execute successful B2B lead generation strategies that respect you, the reputation of your company and your budget. Also, check out how we have generated leads for our own company via Twitter in this article published on SEMrush.
USING OUR LEAD GENERATION SERVICES ON OUR SISTER COMPANY
We are proudly a part of the Pearl Lemon Group. We have implemented our lead generation services on our sister company, Pearl Lemon SEO. In this video, Deepak Shukla, the founder of the Pearl Lemon Group outlines how we have used our own lead generation services to grow our own companies.
B2B LEAD GENERATION FAQs
Give us a shout if you have any questions about our lead generation services If you are considering hiring a b2b lead generation agency, let’s have a chat!
What is B2B Lead Generation?
A lead is where everything begins. Without B2B leads, companies have no clients, they generate no revenue and therefore, have no reason to exist. A B2B lead a lead is an individual or organization with an interest in what you are selling/proposing/have to offer them. Easy, isn’t it?
But there’s a little more to successful B2B lead generation than that. Businesses don’t just need any old B2B leads to survive, they need high quality leads that convert.
How Do Lead Generation Companies Work?
While we can’t speak for any company other than our own, we can tell you that at Pearl Lemon we understand that no two clients are alike, and we keep that in mind with everything we do. We take the time to learn about your company, the nature and value of your product/solution and the audiences you are trying to reach.
We then make use of our extensive lead generation expertise to create a customized plan for you to begin generating a constant stream of leads to expand your sales pipeline and grow your business while offering great ROI every time.
How Do You Generate Leads?
Once again bearing in mind that every company – and every product, service or offering -is unique we go about generating leads in a number of different ways, with each strategy custom tailored to suit the campaign at hand. Our methods include targeted and personalised cold email and/or cold calling campaigns, the creation and distribution of high-quality content, LinkedIn lead generation and more.
How Do You Ensure the Leads Generated Are High-Quality Leads?
Everything that Pearl Lemon Leads does leads back to one of our greatest strengths; the willingness and ability to learn about our clients and their offerings before we ever do a thing. Armed with this knowledge, we can then ensure that our lead generation efforts target only suitable audiences, resulting in high quality leads ready for your sales team to step in and close.
Why Do I Need Lead Generation?
Simply put, unless you can honestly say that you have all the business you currently need and don’t need more clients, or to sell more of your product, you need lead generation to keep your sales pipeline full and your business afloat.
What Makes our Lead Generation Services Special?
We built our business from 0 to a mid-six-figure company in less than 12 months organically. We used a wide range of lead generation services in order to achieve this.
When we execute our lead generation services for our clients, we draw upon our own expertise and proven process for generating qualified leads.
We help all of our clients to not only generate leads but to also build up their personal brands. Therefore, we help with profile optimisation and also podcast outreach to help you to become an established thought leader in your industry.
Why should I outsource lead generation?
Because lead generation done well can keep your business in peak health, its future assured. Wouldn’t it be great to be able to focus only on your core business and to have the best-quality leads brought to you? Think of the time you could save on reaching out and trying to find new customers to keep the numbers moving in the right direction for many quarters to come. We at Pearl Lemon Leads are experts in lead gen – it’s what we’re completely focused on and it’s what we do best. Let us take care of your business growth while you sit back and watch the calls or appointments roll in.
How do you measure the effectiveness of your lead generation?
The best way to measure the success of lead generation is partly about quantity, but mostly about quality. It’s about how many leads generated went on to convert into paying customers.
How much will it cost to use your lead generation services?
Our lead generation services are completely tailored to individual business needs, so our costs vary from case to case. The team would be happy to speak to you about what we can offer and how we can help – set up a discovery call at https://ionatpearllemon.youcanbook.me/
What will I need to do?
Once you’ve told us all about your business, its needs and pain points, we can craft a lead generation strategy for you. Then we will go out and generate some red-hot leads for you so that all you have to do is convert them into sales and watch the money roll in!