Beginning a new relationship with someone has its difficulties, whether it be personal or professional. Freight brokers may find it difficult, if not impossible, to approach new clients and start a relationship.
How do you respond to your new acquaintance?
How frequently should you communicate with a brand-new lead?
How do you tell if your future decisions are the right ones or if you are setting yourself up for failure?
Freight brokers get experience and understand what works and what doesn’t. However, it usually takes a lot of time. Meanwhile, the process of learning has cost many possibilities and prospects.
Here at Pearl Lemon Leads, we help you get those leads without the hassle.
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Imagine a day in your life that is typical. You could be driving to see relatives, or you could be sitting in your office, enjoying a cup of coffee from Starbucks, filling up your tank at the gas station, buying goods from the store, or even filling up at the petrol station. If you pay attention, you will see trucks moving freight and businesses needing freight movement everywhere you turn.
No matter what industry you work in—freight brokers, IT specialists, or even insurance agents—when it comes to sales and presenting a service or product to potential clients, many people in the industry entirely over complicate the idea of identifying and qualifying leads. Following are some considerations to bear in mind when you examine your surroundings and the businesses that are available to you:
Most businesses you’ll run into want their goods to be carried from point A to point B, and they are constantly looking for carriers that can do it. Even though they are not now in need of moving freight, logistics are constantly changing, so things could change tomorrow.
If you don’t take the time to take a chance and contact the prospect list you are building, your book of business won’t increase. No calls and no appointments indicate that your company isn’t matching freight with carriers, which excludes you from the definition of a freight broker. It only makes you bankrupt.
You must be able to ascertain through your study or inquiries who creates their goods, what has to be transported with them, from where they originate, and how many various products they sell. A lead can quickly become a client if you can learn the answers to these questions.
Before contacting any marketer or advertising agency, brokerage companies must research to see what marketing initiatives are effective. Or, put another way, realise yourself! This kind of planning is crucial because it will enable you to comprehend your target audience better and identify the websites where they interact with content about shipping and transportation or read blogs about supply chain management.
Consider that your sales analytics department has already compiled a list of contacts at various manufacturers, carriers, and shippers. You can also start thinking about how they connect with the market using this short list in that scenario. The more information brokers have, the simpler it will be for them to choose the marketing most appropriate for their business model.
We don’t necessarily mean your competition when we advise you to research and pay attention to the competition. We are referring to the rivalry between carriers and shippers in the logistics sector you are trying to serve. Every product shipped from one location to another has one or more competitors in the same market regarding logistics.
Consider the Wilson sports equipment company, for instance. Almost everyone has heard of the Wilson brand, whether football, soccer, basketball, tennis, or even golf. Within their company, they produce balls and other sports equipment. Even though they dominate the sports business and have a considerable market share, they face stiff competition.
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In freight brokerages, there is a straightforward truth. A consistent flow of leads and sale conversions is necessary for cash flow. However, when adding new shipper clients, that same profitability is still in jeopardy, and it might not be possible to continue operating with a shipper’s payment cycle.
Brokers need to be prepared to close and start moving freight right away. It is why it is crucial to freight brokerage marketing.
Regardless of how thoroughly researched a prospect may be, this is true, and if your business cannot handle this reality, your brand will be at risk.
Start by applying the tips above and hiring us alongside us to increase lead generation, market your brokerage, and convert those leads into sales. And invest in a tried-and-true method that can enhance your cash flow due to new sales.
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Freight brokers are prone to feeling overwhelmed and unsatisfied with their line of work when they have trouble generating prospects. It is typical in every sales position where you must independently discover consumers and build your clientele. When you have trouble generating leads using traditional methods, it’s time to go outside the box.
Examining your receipts can help generate leads that could help your freight broker business expand. You can follow the receipts you receive after placing an order, whether from Amazon or anywhere else, to compile a list of possible clients for your services.
Additionally, it will help you understand how various businesses collaborate to move goods from the producer to the distribution facilities and then to your house.
Follow-up with potential clients is one of the essential things freight brokers can do to create leads. Keeping in touch with them once they’ve indicated an interest in your services and monitoring their requirements will enable you to deliver pertinent information as it becomes available. Additionally, it entails taking the initiative to make contact with them regularly, typically no more than once per month, to see if they are still interested in what you have to offer.
Freight broker marketing may send prospective customers details on rates or services frequently without checking to see whether they received the email or had any inquiries. It wastes time and effort not only gathering the data but also gives the impression that the freight broker is not sincerely dedicated to providing top-notch freight services.
By establishing adverts that point customers to the freight broker’s website and providing advertising space on that site, freight brokers can also create leads for freight transportation. Once visitors to your website are aware of your services, choosing whether or not to collaborate with you will be much simpler for them. Brokers can also adhere to these suggestions to retain prospects thinking of their services.
In today’s globalised world, freight brokers are essential for international logistics because they frequently handle transactions involving at least two distinct countries and many regulatory requirements. To generate freight leads through various methods such as phone calls, emails, referrals, or social media pages, freight brokers have import and export freight agents operating under them.
They can achieve client wants and company objectives for revenue and profitability because of their ability to work together. The gears of a powerful freight broker marketing engine are turning this lead-generation tool to attract attention, create excitement, and convert that intrigue into a signature on the dotted line.