Any Northampton business, whatever it is all about, needs a constant supply of one thing to keep it going – customers. Sure, hopefully some of your old customers will keep coming back, but however loyal they are, it is unlikely that they will ever buy enough from you to even keep your business alive, let alone help it grow!
Therefore, you need to find a way to get a constant supply of new prospects interested in your business that will convert into the new customers you so desperately need. And the process of finding these customers is called lead generation or prospecting.
Lead generation – or prospecting as it is sometimes referred to as well- is simply the process of gathering the contact information (it can be as simple as an email address these days) of people who may have an interest in buying from your business.
Lead generation is a time-consuming thing, and there is no one technique that can be said to be hugely better than any other. In fact, in this age of the Internet it is best to have a wide variety of lead generation techniques in place and being implemented all the time.
Sure, it’s going to be a lot of work, but lead generation Northampton is the only thing that will help grow your business. You might have the best product or service in the world, not just Northampton, but if no one knows about it, and no one is “buzzing” about it then it might as well just not exist!
You might be thinking that lead generation is not as crucial for a local business as it is for a national concern. But that’s not the case. The vast majority of people looking for B2B or B2C products, services and businesses begin each on the Internet, and that’s where they need to find you.
Local lead generation is, at its most basic level, just another type of lead generation. That may seem self-evident, but it’s still worth remembering. You’ll apply the same key principles as in the concept, but within precise parameters. Here are some key elements and methods to focus on, as well as what they mean in terms of lead generation Northampton.
SEO (Search Engine Optimization) is the practice of increasing a company’s exposure in organic search results on search engines such as Google. Its goal is to increase the number of visitors to a company’s website and thus the number of conversions.
One of the most significant criteria for local lead generation is ranking well on Search Engine Result Pages (SERPs), yet ranking locally differs from ranking nationally.
Local search engines depend on signals such as local content, social media pages, backlinks, and citations to offer the user with the most relevant local results.
You can take numerous steps to ensure that your local SEO approach is optimized and effective. Improve your website’s internal linking structure, make sure it’s mobile-friendly, interact with clients on social media, and make sure your contact information is consistent everywhere.
Obviously, this is a pretty high-level understanding of local SEO and one that most businesses need help with.
Paid advertising is also used in search engine marketing to ensure that your company’s products or services are displayed on search engine results pages (SERPs). SEM allows your company to show as a result for a search query when a user puts in a specific term. It’s the technique of placing tailored adverts on search engine results pages in a nutshell.
Northampton businesses of any size can benefit from the practice, and it gives another great way for local businesses to create leads. Targeted search engine advertisements, like SEO, are based on search interest, which means that high-ranking SEM ads tend to attract prospects who are already interested.
You should be able to create local, interested leads if your ad placements score effectively for localized search enquiries and keywords.
Landing pages, or websites dedicated to converting visitors into leads, are at the heart of practically any lead generation Northampton campaign. Visitors to a landing page will fill out lead forms that ask for their contact information, but they will not give it up for free.
The procedure is transactional in nature. Prospects are unlikely to give out their phone numbers or email addresses unless they are promised something of value in return. An offer is what that “anything” is called. It’s a type of incentive intended to pique people’s interest in a firm while also establishing its credibility.
Content-based offers are common. Whitepapers, ebooks, and webinars are all examples of potentially attractive offers. However, when it comes to local businesses, deals don’t always have to be content-specific.
Offering a discount or a free consultation in exchange for a prospect’s email may be more beneficial to a local business in terms of lead generation Northampton. When it comes to converting an interested website visitor into a valid lead, well-designed landing pages and enticing offers are critical, regardless of how your business runs.
As we’ve established, no matter what industry a company operates in or how big or small it is, lead generation is critical to its success. It is, however, a process that requires a significant amount of specialist knowledge and tools, time and effort.
For this and other reasons, it is frequently in a company’s best interests to outsource initial lead generation, at the very least, to a company specializing in lead generation Northampton.
But, with so many options available, how can you know which one is right for you? The best lead generation Northampton companies – of which we believe Pearl Lemon Leads is one – will be able to offer you a clear, tailored to your business lead generation plan that is not only effective but measurable, ensuring you can see the positive ROI at a glance.