Nothing remains the same; everything changes. This notion applies to all forms of advertising, including local business marketing. Although not the newest or most innovative marketing strategy available to Cambridge businesses, telemarketing can be effective. Even when the Internet predominates, telemarketing is still among the most efficient techniques.
Without a doubt, the continued growth of the Internet has altered how every company now presents itself, whether it be a global giant or a growing Cambridge-based enterprise.
A lot of the changes have been for the good of these businesses, but sometimes in chasing after the promise of the new “digital marketing” success, businesses lose out by overlooking the benefits of tried and true marketing strategies that were around long before the Internet. Like telemarketing.
Yes, telemarketing seems dead, as many people have recently claimed in writing or statements. However, as one of the top telemarketing firms in Cambridge, Pearl Lemon Leads delivers success to clients by providing the sales, leads, and other advantages of successful telemarketing that they require to survive and prosper in the B2B and B2C worlds.
We accomplish this by talking with the Cambridge businesses we work with to learn about their goals and expectations, then creating a custom telemarketing campaign that will match those goals and expectations, if not surpass them.
Telemarketing done right is personal, immediate, transparent and affordable. And offers great ROI. It can be used to achieve direct sales on the phone, to qualify leads, to conduct market research, turn current customers into loyal repeat brand ambassadors and more. And by overlooking the power of modern telemarketing, you’ll be missing out on a chance to improve the ROI of other ‘newer’ Cambridge business marketing strategies as well.
Even if you are sold on – or at the very least interested in – what telemarketing can achieve for your Cambridge business, you will need to choose the right Cambridge telemarketing company to get the results – and the ROI – you are hoping for. So what differentiates the best telemarketing Cambridge companies from the bad ones? Here’s A look at some of the most important considerations to keep in mind as you search for the right fit:
The days of picking up the phone and dialling random numbers hoping to get the proper answers are long gone. To even have the opportunity to start a conversation with a prospect, modern telemarketers need to be aware of the rules and laws that apply to the calls they make and how to get beyond barriers like caller IDs and human gatekeepers in B2B settings. This requires a particular type of sales ability that not all telemarketers possess.
Content marketing and email newsletter signups, for example, can be a practical approach to obtaining useful contact information. However, how accurate that data is and how many prospective leads are ready to convert might take a long time for your salespeople to learn- time which you would have spent on other activities.
The top telemarketing firms in Cambridge use clean data and have the knowledge and resources to screen out time wasters and false information. Everyone hates wasting time, including you, us, and even customers. Therefore using inaccurate data is never a good idea.
Soft skills like creating a likeable, trustworthy telephone persona that accurately represents a company and its products or services are typically learned on the job, and not everyone can master them. While business schools claim they are for teaching the theories behind selling and conversion, in reality, these soft skills are learned on the job.
When choosing a Cambridge telemarketing company, ask about their teams’ experience; it matters a lot.
Some telemarketing companies have a straightforward pitch: Pay us x, and we’ll make y calls weekly using scripts A, B or C. They don’t differentiate between a large, established business and a fresh new start-up nor give much thought to niche specifics. All of which adds up to an ‘our way or the highway approach that’s probably cheap but also highly unlikely to be effective.
Look for a telemarketing company in Cambridge interested in learning about your business, your key personnel and even your brand voice. After all, they’ll be making calls on your behalf, so it’s critical that they not only offer consumers the correct information but they do it in the right brand voice. You can only do this by listening to the client and creating a bespoke telemarketing campaign just for them, precisely what we do at Pearl Lemon Leads.
That can help you harness the power of modern telemarketing and get the best possible ROI on your investment?
Contact Pearl Lemon Leads today and let’s get that conversation started!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!