Outsourced Lead Generation Telemarketing
The Pearl Lemon Leads Team Is YOUR Team
The Lead Generation Telemarketing Team You Can Trust To Build Your Business And Your Brand
Isn’t Telemarketing Dead?
Telemarketing is perhaps one of the oldest forms of modern B2B marketing and lead generation. And some people who happily tell you it’s a dead form of modern marketing. That it should be replaced by social media marketing or more email marketing.
Both of those forms of marketing can be excellent, although harder for B2B than B2C, but telemarketing still has a large role to play in modern digital marketing, as long as it’s done right.
Pearl Lemon has perfected the art of building modern, effective telemarketing teams and can offer outsourced telemarketing services that WORK, even in the social media age.
Why Does Outsourced Telemarketing Get A Bad Rap?
Google outsourced telemarketing, and we’re not going to deny it, you’ll be served up a lot of negative information. Over the years, telemarketing agencies in general has gained a bad rap, and outsourced lead generation telemarketing certainly has.
So why consider outsourcing your sales calls to a telemarketing team if it’s such a bad idea? Because ethical, less intrusive telemarketing, especially B2B telemarketing, undertaken by a trained and dedicated team works. But it’s that last part that got lost over the last few years.
VOIP and Internet calling made it easy for anyone to offer telemarketing services from anywhere in the world to almost any business. With no training, no marketing expertise, no willingness to research what their clients were selling, or what their brand stood for. The results, as expected, were often bad.
These cowboy telemarketers gave a bad name to the outsourced lead generation telemarketing industry as a whole. At Pearl Lemon Leads, we’re on a mission to claim its good name back. While helping you and your business get more leads and close more sales of course.
How Pearl Lemon Leads Is Making Outsourced Telemarketing Cool Again
There’s a lot more to effective outsourced telemarketing services than just picking up the phone and reading from a script. To be effective before a single call is ever made any telemarketing business needs to:
Research the company they will be telemarketing for. Take the time to understand both what they will be selling and the business brand behind it.
Determine just what it is about the product that will entice people to want to learn more about it.
Brainstorm a call framework that will inform and engage prospects, so they not only listen but are enticed to buy your products or services.
Understand when a lead simply needs to be warmed up before being handed to your sales team to close the deal and when to go for the close right there on the phone.
Understand how to talk to prospective customers without boring, badgering, annoying or offending them.
This is a big list. It takes a very skilled outsourced telemarketing team to execute it successfully. We’ve built those teams at Pearl Lemon Leads.
Why choose to work with Pearl Lemon Leads and outsource your lead generation telemarketing? Here are (just) five of the best reasons.
Outsourced Telemarketing Is Cost-Saving And Cost-Effective
As you can tailor make your lead generation telemarketing campaign with Pearl Lemon Leads you can engage them for as long – or for as little time – as you need, depending on your current marketing campaigns and goals. All with no in office overheads and no employee expenses. Working with reliable and experienced outsourced telemarketing company, delivers faster positive results, and lots of leads at a fraction of the cost of paying in house employees.
Experience
Whoever makes your telemarketing calls needs to be experienced, informed and dedicated to showcasing your products and services as well as your brand in the best possible light. That’s hard to find in either in-house employees or cut-price call center services. The Pearl Lemon Leads telemarketing team are dedicated to all the above and to delivering the kind of big-time results that impress.
Save Time
Social media marketing can be effective but it’s a long, grueling process. You need to find REAL followers (paid ones are for vanity, they won’t buy from you) Then you need to warm those followers up, introducing them to your brand and it’s offering a few posts a day at a time (any more than that and the algorithm will limit your business page’s reach.
Even paid ads and sponsored posts on Facebook, Instagram and other social sites struggle to make it to increasingly picky users’ feeds. Compare this to all that can be achieved from a single phone call to prospects from a skilled telemarketer. Put like this we think it’s a no brainer.
Enjoy Fabulous Flexibility
Changing something about your sales campaign on the fly? An outsourced telemarketing campaign can, quite literally, be changed almost instantly, which is more than can be said for other forms of digital marketing.
Add A Human Touch
One thing that is repeated over and over again – and is backed up by reams of research – is that the human touch is still a crucial element of selling success, and that is as true for B2B marketing as it is for B2C marketing.
Good lead generation telemarketers – like those on the Pearl Lemon Leads team – can listen as well as talk. Unlike most advertising channels, your message can be tailored to each specific customer directly, which is as personalized as it gets.
Gain Valuable Data Insights
Every lead generation telemarketing call can provide your business with an opportunity to learn more about the market you are trying to reach and its reactions to your offerings.
Your telemarketing campaign can even include market research questions as part of the process, helping you accomplish several objectives in one go, a value added plus.
Prevent Inbound Marketing Lead Loss
Many companies do a lot of inbound marketing these days. By that we mean that they blog, that they appear on – or host – podcasts, they offer webinars and more. Inbound marketing has become quite the thing in the past five years, and more and more businesses large and small are trying it out.
Where inbound marketing can fall flat however is when there is no time – or no clear plan- to make use of the phone numbers and emails inbound marketing is specifically designed to collect. All too often they end up on a list and well, that’s about as far as it goes.
This all represents a huge waste of time and money. However, if you hand this data to a team that specialises in telemarketing services, like the Pearl Lemon Leads team, they can help you follow up with, nurture, and successfully close on those valuable warm leads.
Maximize Your ROI
Your accountant always tells you, whatever you invest in for your business needs to offer maximum ROI. Outsourced lead generation telemarketing from Pearl Lemon Leads will do just that. No employee overheads, no expensive ad campaign set up, no time-consuming delays in getting your project underway. When it comes to telemarketing companies in the UK Pearl Lemon Leads is one of the best choices you can make, even if you are not in the UK yourself!
Outsourced Lead Generation Telemarketing FAQs
You have questions, we have answers. Check our handy FAQ for the answers to the questions we are most commonly asked about our telemarketing services and lead generation telemarketing in general. Can’t find the answer to your question? Get in touch, we’ll be happy to answer it.
Advantages of using telemarketing services include having specialists in telesales to help your sales efforts and you are able to focus on other aspects of business growth and closing deals while someone else nurtures leads. This saves you time and energy to spend where you need it most.
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
B2B telemarketing services are call services aimed at brining in leads for your B2B company. Callers focus on other businesses that would like your product or service. This means when targeting is done, it focusses on key decision makers within a business rather than individual customers.
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
A Telesales Agency has the aim of making calls for your company. Teams of callers are trained to make effective calls on behalf of another company to help bring in leads through cold calling. Telesales agencies study your company and product, your ideal customers and what the most effective sales pitch will be in order to be the most effective
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
Businesses that use telesales services are within any industry and niche. Oftentimes, these businesses need leads brought in and would like to spend their time focusing their own efforts on closing deals and other aspects of business growth. This means using telesales services saves you as a business owner time to take part in other marketing and growth activities.
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
Telemarking agencies are agencies that focus on making calls on behalf of another company. This means they take care of cold calling qualifying prospects. The team then takes the qualified prospects and gets them to book calls with their client.
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
It is, especially in the B2B space. B2B social media use is usually limited to LinkedIn and Twitter, spaces that can be good sales venues but such campaigns take a lot of work to establish and execute successfully. B2B telemarketing offers a faster, more efficient way to reach prospects quickly and make an immediate connection.
Few companies rely solely on B2B telemarketing in the 21st century. Instead, they make use of it as a part of a larger digital sales and marketing plan. This is something we can discuss, whether it would mean our services fitting into your existing marketing or the creation of a new marketing campaign as a whole.
Team members across the Pearl Lemon Sales telemarketing teams have a combined experience level of more than four decades.
Our telemarketers are handpicked by company managing director Deepak Shukla and his team to ensure that we only work with the best. We set minimum standards for both telemarketing experience and the ability to demonstrate a proven track record of previous telemarketing success. We turn a lot of people down in order to only hire the very best.
The Pearl Lemon Group, of which Pearl Lemon Sales is a part has grown from being a small London based concern to an international business with team members located all over the world, although our main base of operations remains in the UK.
The Pearl Lemon Sales telemarketing teams are similarly spread out. We have a central UK based team and their efforts are supplemented by team members abroad on an as needed basis. For example, we serve a number of US based clients, so a US based team that better understands consumers there versus the UK may be utilized.
One of the biggest reasons that lead generation telemarketing fails is because the sales staff only know how to read from preset sales scripts, and once the conversation deviates from that – which most do very quickly – the salespeople become flustered and can barely continue the call, let alone keep trying to sell.
In the ‘real world’ of in person, face to face B2B selling and lead generation no top salesperson makes use of a script. Instead, they do their research and homework on their prospect market, have a good understanding of what they are selling and conduct a conversation rather than make a sales pitch. Pearl Lemon Sales’ telemarketers do the same. The only difference is that they do it on the phone rather than across a desk or in a boardroom.
As long as you need them to. The flexible nature of the Pearl Lemon Sales’ telemarketing offerings mean you can engage a team for a single campaign – to help launch a new service offering perhaps – or maintain one for ongoing lead generation purposes. Speak to a Peal Lemon telemarketing advisor to discuss the kind of campaign you are considering and let them explain how we can help.
We know that one of the biggest fears businesses have about outsourcing their lead geenration telemarketing is that those making the calls will represent them in a bad light. It’s an understandable fear too, as we’ve heard all the same horror stories as you might have done.
You know the stories we mean. Tales of salespeople who argue with customers, or make sales promises the company they are representing can’t possible keep. Telemarketers who are rude, overbearing or downright nasty. We know there are some really bad telemarketers out there. Which is why we ensure we never hire any of them.
Sure, it’s one of the things we do best. Our team can do all the heavy legwork when it comes to warming up prospects and appointment setting and then happily step back and let your sales team make the big close.
We’ve seen the reports that state that too. And, in some cases, it may be true. In others, far from it. And the same is also true across marketing in general. The ‘impulse’ B2B buyer, for example, is a rare creature. They exist, but they are in the minority. Most people need time to think, to process the information they’ve been given and then make a buying decision.
What we do know is that according to extensive research conducted with decision makers on LinkedIn 68% of B2B sales were found to involve some form of human interaction, and one of the primary ways that interaction occurred was via a telemarketing phone call.
What’s more B2B telesales calls at work were voted as the least annoying form of advertising. Only 4% of the business decision makers polled said it was the most annoying form, while eight other options were all voted more annoying.
Each client is assigned a Pearl Lemon lead generation telemarketing team. That team includes a manager who oversees the activities of the rest of the telesales staff and is available to address your questions and concerns any time you happen to have them.
Every telemarketing campaign we take on is different, so offering a definitive price on a ‘one size fits all’ basis just isn’t possible. What we can tell you is that our services are very competitively priced and the return on your investment will exceed your expectations.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!