If you’re on social media, you’ve probably seen a TikTok video. TikTok has become immensely popular among people of all ages and interests, so is it time for B2B businesses to enter the space? As one of the first digital lead generation agencies to enter the space, we can tell you that the answer is yes.
TikTok is a short-video social media platform that has been rapidly gaining popularity and generating an immense amount of user engagement.
With over 1 billion monthly active users, it has become a hub for creative content and entertainment. With this kind of user engagement, TikTok provides a unique opportunity for businesses to reach a massive audience, engage with potential customers and grow their brand.
For B2B marketers, TikTok presents a challenge as well as an opportunity. TikTok is known for its lighthearted, casual and creative content, which may not seem like an ideal fit for a B2B marketing strategy. However, with creative thinking and the right approach, TikTok can be a valuable tool for B2B marketers.
Every lead generation outlet and strategy has its pros and cons, and TikTok is certainly no different. One of the great advantages of partnering with an experienced TikTok B2B agency like Pearl Lemon Leads is that we are more than aware of what these are and how to overcome them.
Huge User Base: TikTok has a large and growing user base, with over 800 million active daily users globally. This gives businesses access to a huge potential pool of leads.
Young Demographic: TikTok’s user base is largely composed of young people, making it an ideal platform for businesses looking to target a millennial or Gen Z audience and connect with other niche businesses.
Interactive and Engaging: TikTok’s short-form video format and engaging features like filters and AR effects make it a fun and interactive platform that can help businesses to build strong relationships with prospects.
Cost-Effective: Compared to other social media platforms like Facebook and LinkedIn, TikTok can be a more cost-effective way to reach a large audience and generate higher quality leads.
Limited Business Functionality: TikTok is primarily designed for consumer use and has limited business-specific features compared to other platforms like LinkedIn.
This can make it more difficult for businesses to use TikTok effectively for lead generation without the help of those used to leveraging specifically for B2B lead generation.
Competition for Attention: TikTok is evolving into an increasingly competitive platform, and businesses will need to create engaging and unique content to stand out from the crowd.
Getting into TikTok lead generation now will help you establish a presence on the platform before your competition ‘catches on’ and will allow you to stay ahead of what will soon inevitably become a struggle to be seen and heard, as is often already the case on larger platforms.
Here are some of the ways that TikTok can be used for B2B marketing and how partnering with Pearl Lemon Leads as your expert TikTok B2B agency will help you make the most of all the B2B lead generation and marketing opportunities it has to offer.
Employee advocacy is the process of having employees act as brand ambassadors and promote the company to their personal network. TikTok offers an opportunity for employees to showcase the company’s culture and personality in a fun and engaging way.
When you work with Pearl Lemon Lead we will help you leverage the power of employee advocacy both as a brand image builder and a source of leads for both B2B product sales and recruitment, the latter being a valuable bonus at a time when the competition for best talent is at all time high across a wide range of niches.
TikTok provides a unique platform to demonstrate your product or service in a creative and engaging way. You can create short, snappy and entertaining product demos that showcase the features and benefits of your product.
While Pearl Lemon Leads has been making use of this form of video based lead generation on YouTube and Instagram for years with great success, adding TikTok into the mix allows us to help clients create and distribute the very short form content that can easily catch the scrolling eye of casual users and pique their interest in something that they may not even known they were looking for.
TikTok is a great platform for influencer marketing, including, increasingly, B2B influencer marketing. You can partner with TikTok influencers who align with your brand and create content that highlights your product or service.
As we are more familiar with the TikTok landscape than many other lead generation agencies who are only now beginning to work within it we help our TikTok lead generation connect with the top performing B2B TikTok influencers to advance their lead generation efforts and can even help clients establish themselves as B2B influencers that other businesses are drawn to partner with.
TikTok provides a great opportunity for B2B companies to share industry insights and thought leadership. By creating content that provides valuable information to your target audience, you can establish your brand as a trusted thought leader in your industry.
Becoming a thought leader can be essential for both business branding and more effective lead generation. However, within the wider media landscape doing so is a long, involved process. By making use of the immediacy of TikTok reach and influence we will help you establish yourself as an authority faster while also creating content that can easily be shared elsewhere.
TikTok can also be used for employee recruitment. You can use TikTok to showcase the company culture, values and opportunities available to potential employees.
TikTok provides a unique opportunity for B2B marketers to reach a massive audience, engage with potential customers and grow their brand. By using creative thinking and the right approach, TikTok can be a valuable tool for B2B marketers.
Across the diverse Pearl Lemon Group, which consists of successful businesses in a variety of niches, we work with a single goal in mind: to overdeliver. For the Pearl Lemon Leads TikTok lead generation agency team that means offering a lot more than our own competition.
Bespoke Campaigns For Every Client: There is no such thing as a one size fits all lead generation strategy for any platform, and that is especially true of a creative one like TiKTok. This means that for every client we custom create a bespoke lead generation strategy that addresses their unique needs, strengths, weaknesses and lead generation goals specifically.
Content Creation Assists: Great TikTok videos are about more than the basic video content. We help our clients use the right extras – hashtags, text, captions and more – to ensure that their TikTok videos are as engaging as possible to achieve the best possible reach.
TikTok Media Training: One of the biggest things we hear from clients about video marketing that is as personal as TikTok lead generation marketing video is that they lack the confidence and experience to appear on camera themselves. The good news is that we can even help solve that problem.In conjunction with the experts at our sister company Pearl Lemon PR we can provide expert media training to help you have the confidence to be the TikTok star we know you can be!
By being strategic and creative, B2B companies can leverage TikTok to reach their marketing goals and drive business growth. Working with Pearl Lemon Leads as your TikTok lead generation agency will allow you to do all this and more. Contact us today to get started.
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