Pearl Lemon Lead Generation Agency - Generate More Leads Through Social Media!
Pearl Lemon Leads is a London-based B2B lead generation agency that uses social media as one of our digital marketing strategies. We leverage social media platforms to build more routes for lead generation, sales nurturing, and content growth.
Social media is an essential point of contact in the buyer’s journey. At Pearl Lemon Leads, we build, manage and optimise organic and paid social media initiatives for our clients.
A Strategic Social Media Marketing Partner
When many people think of B2B lead generation, their mind goes to the traditional selling methods such as prospecting (collecting potential customer information), cold calling, email marketing, lead nurturing, and eventually closing a sale.
Yes, this is a proven effective method for growing your customer base and building a solid pipeline, but it’s not the only thing you ought to be worried about.
Your lead gen strategy must contain several components to be successful in the current competitive market space—one of them being social media. We are in the digital age, and companies must realise that their next customer is on social media.
For this reason, integrating social media into your lead generation strategy is no longer an option; IT IS A MUST!
Pearl Lemon Leads is a diverse team of social media marketers committed to demonstrating the ROI of social media. Unlike other modes of marketing, social media marketing is unique because its reach can stretch throughout the entire marketing or sales funnel.
Our paid and organic social media efforts can help businesses:
- Generate more awareness about your products and services
- Educate consumers and establish trust
- Drive leads and generates sales
- Establish brand authority for repeat sales
As your Lead Gen Agency, we will help you leverage social media for other vital purposes like,
- PR (to help you establish a thought leader in your industry and defend your reputation)
- Customer service (answer to any queries and diffuse complaints)
- Product development (gain customer insights that influence upgrades)
We will also go further to manage customer reviews on popular sites like Yelp, Google+, Amazon, Trip Advisor, and more, all depending on your business type.
Whatever you will need, Pearl Lemon Leads will be here to help you.
Why You Should Use Social Media for Lead Generation
Lead generation is essential for business growth. More and more companies now realise that social media presents an excellent opportunity to generate leads.
As of 2021, there are 3.78 billion social media users worldwide, and this number is still growing, meaning your next customer is on social media. However, it’s not just the numbers that are making social media an attractive lead gen option.
Some media can help businesses:
- Improve brand awareness through connecting with customers
- Grow their social media traffic to boost leads and sales
- Improve customer engagement and nurture leads
Social media is a viable option for your business. If you would like to integrate into your lead generation strategy, reach out to us and let’s discuss the next move for your business.
Pearl Lemon Leads Guide to Social Media Lead Generation
Social media presents an excellent opportunity for B2B companies to source prospects and command their attention with many active users across major platforms.
The average person spends about 145 minutes daily on social networking sites, so if you want to build awareness and generate more leads for your business, you have to meet the prospects where they are in today’s world-Social Media.
You should know that social isn’t intended to displace outbound lead gen; cold calling and emailing prospects is still vital as it has proven to be one of the most effective ways to generate leads for your business.
However, you can use social media to supplement your lead generation strategy. The important thing is that you keep your message consistent across all your lead gen program components.
1. Publish Content Regularly
Consistent and regular publication of relevant content on your social media channels is crucial to grow your following and generate new leads.
- Creating new posts regularly so that your customers and potential customers can see more of your brand. More it, your algorithms need to be maintained.
If you don’t post consistently and regularly, your consumers will not engage with you, and your posts won’t show up in their feed—regular and consistent posting contributes to growing a following, retaining interest as well as increasing conversions.
- Share content from your website; it will drive more traffic to you. Your website and social media should work together. If you are regularly posting on your site, share it to your socials as well.
- Link to gated content; Gated content is any content that requires users to fill in forms before accessing it. With this information, you can follow up and nurture the leads until they become customers.
- Write LinkedIn articles; If you’re the owner of a B2B business, you’re technically already a thought leader. Showcase your ideas and knowledge and create interest to drive more leads.
Always focus on best practices for each different platform, know your audience, and track results. Once you master this, your social media channels will become lead generating machines.
2. Grow Your Network
Social media allows you to reach thousands of prospects across your channel, even those you couldn’t reach previously. Take time to grow and manage your following and make sure that you engage with them.
- On Facebook, invite people to like your business page and encourage them to share your posts with their followers.
- Post regularly on Instagram and use hashtags so that you show up on the explore feed for different users, follow people in your market space and engage with your customers.
- On LinkedIn, send invitations to new people even when you don’t know them. Be honest and transparent about your intentions to connect with them, join groups and discussions.
- On Twitter, make sure you consistently follow new people and be sure to engage on tweets.
3. Optimise Your Social Media Profiles
Having optimised social profiles will have leads coming to you. Before a prospect considers working with you, they will look at your social media profiles.
If they like what they see, that lead is more likely to become a customer. For example:
- Have high-resolution pictures on your timeline
- Have a well-written bio or an about us section
- Ensure that your awards, achievements and relevant projects are listed
- Include a link to your website and any other additional contact information.
4. Stay Active On Your Social Media Platforms
Staying active on social media is extremely important. Hire a dedicated team to run your brand’s social media pages if you can’t do it yourself.
Interact with your followers, like posts from other companies and potential customers, respond to comments, share content that you find valuable and all.
5. Use DM’s (Direct Messaging) to Get Personal With Prospects
When you target the right prospect with the right message at the right time, you will be amazed by the results. Go ahead to slide into your prospect’s DM’s and be as casual as you can get.
6. Pay for Ads to Generate High-Quality Leads
I’m sure most of us have been bombarded with ads on our social media home pages; sometimes, it’s creepy. Many times when you think of something, it shows up in an ad.
When you get served an ad, it’s because you fall into the category of people who are likely to purchase. All of these demographics are based on the pages you like, follow and interact with.
Incorporating paid ads into your lead generation strategy will help you generate more qualified high-quality leads without affecting your bottom line.
All you have to do is analyse your target market and compile buyer personas to get started. Doing this will not only help you generate more leads with social media, but you will also be able to nurture them and build more meaningful relationships by regularly engaging with your target audience.
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Are You Ready To Talk More About Social Media Lead Generation?
We may be a lead generation agency London-based, but we serve clients worldwide across several industries. We have access to some of the best specialists globally who will apply their expertise and implement strategies and techniques proven to work.
Talk to us about putting our social media expertise to work as part of your overall lead generation efforts.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!