Account Based Marketing Agency | Drive Business Growth in London
Successful account-based marketing requires expertise in multiple areas, including ABM strategy, digital asset creation, B2B digital channels, tech stack integration, and data analysis. If your marketing operations are lacking in any of these areas, our Account Based Marketing Agency can help you unlock the full potential of ABM. We work with businesses across the UK and globally, delivering results you can trust to drive growth and increase engagement with key accounts.
What Is Account-Based Marketing and Why It Works
Account Based Marketing (ABM) is a targeted marketing strategy that focuses on a select group of high-value accounts. Instead of broad, one-size-fits-all campaigns, ABM uses personalised campaigns to engage each account, aligning the marketing message with the specific needs and characteristics of that account.
ABM goes beyond traditional lead generation by focusing on building deeper relationships with existing clients. This approach not only generates new leads but also encourages up-selling and cross-selling to maximise the value of your current accounts. By personalising the approach for each key account, ABM drives higher engagement, better results, and a stronger return on investment for your business.
The Key Benefits of Account-Based Marketing for Your Business
For B2B organisations targeting larger accounts, Account-Based Marketing (ABM) is quickly becoming the preferred strategy—and for good reason. Account Based Marketing offers distinct advantages over traditional marketing tactics, especially for businesses selling to large clients with longer sales cycles and high-value deals. Here’s how ABM can benefit your business:
How Personalised Marketing Drives Conversions
Instead of using a generic strategy, marketers generate personalized messages for target accounts, taking what they know about their customer and tailoring the campaign's creative assets to the customer's individual traits and needs.
Achieve Seamless Alignment Between Sales and Marketing
Account-based marketing enables marketing and sales teams to collaborate on identifying target accounts, creating personalized campaigns for them, and aligning and moving individual accounts along the pipeline before and after lead conversion.
How ABM Shortens Sales Cycles and Closes Deals Faster
Multiple stakeholders are involved in major buying decisions. Because it starts at a lower level in the business and proceeds slowly towards the principal decision maker, this often slows down the sales process. The length of the cycle is shortened with account-based marketing because all prospects are nurtured at the same time.
Boost ROI with Measurable ABM Results
Account-based marketing is exact and measurable, with the best return on investment of just about any B2B marketing strategy. Account-based marketing, according to 85 percent of marketers that track ROI, generates larger returns than any other marketing strategy.
Better Resource Utilization
Time and resources are concentrated on a small number of accounts with the highest likelihood of closing sales. This frees up resources that might otherwise be squandered.
Why Pearl Lemon Is the Best Account Based Marketing Agency for Your Business
There’s account-based marketing, and then there’s Pearl Lemon Leads’ approach to it. Our Account Based Marketing Agency aligns your sales and marketing efforts to engage target accounts, build strong relationships, and guide buying committees through every stage of the decision-making process.
At Pearl Lemon Leads, we take ABM to the next level. With B2B clients typically using six different engagement channels and having six to ten decision-makers, it’s crucial to identify the right stakeholders and deliver personalised messaging at the right time.
Our data-driven approach ensures that you’re not only reaching the right people but also delivering relevant information that leads to higher engagement and better conversions. By leveraging multichannel ABM strategies, we help you increase revenue and create long-term campaigns that deliver sustained growth.
Implementing successful ABM requires deep analytical skills and expertise, something many teams lack. That’s where Pearl Lemon Leads stands out—we combine cutting-edge technology with our experience to help you achieve real, measurable results.
Our Proven Approach to Account-Based Marketing in London
We Utilize Bespoke, But Proven, Tech Stacks
At Pearl Lemon Leads, we work with a wide range of applications within tech stacks, allowing us to remain flexible in our approach while delivering effective Account Based Marketing (ABM) solutions. To implement true ABM and gain complete visibility of the buyer’s journey, here are the key components we use:
Company Match Software: This tool is essential for integrating omnichannel marketing analysis. While company match software is common, its true value comes when integrated with Google Analytics, allowing you to track every interaction and data point in real time. It’s the cornerstone of any successful ABM campaign, helping you build a comprehensive understanding of your outreach and marketing performance.
Content Management System (CMS): A robust CMS is crucial for creating, editing, and publishing B2B content that resonates with your audience. We integrate your website with platforms such as WordPress, Magento, PHP, or .Net to ensure your content reaches the right people at the right time, all while maintaining a seamless user experience.
Account-based marketing’s backbone is its focus on connecting and engaging with a target audience—whether it’s a past, current, or potential client. We can work with any and all CRM platforms, including Salesforce, Netsuite, and Dynamics.
Customer Relationship Management: Three phrases sum up marketing automation: streamline, automate, and measure. Within an ABM campaign, marketing automation technologies work to automate increasingly monotonous (but necessary) operations. We’ll be able to seamlessly integrate with your existing marketing automation platform, whether it’s Marketo, Act-On, Hubspot, or another.
Data Visualization: Making well-informed decisions demands complete data visualization. Data visualization tools feed your team real-time information and metrics, as well as a limitless capacity to slice and organize data, by bringing data from throughout your organization into one platform.
Leveraging In-Market Data for Targeted ABM
B2B marketers attain the closest thing to omniscience by employing in-market data (or intent data); it’s the most powerful predictor of which target accounts are in-market or consuming material on third-party sites related to your (or your competitors’) offerings. This information then reveals whether or not a customer is interested in making a purchase, as well as which accounts should be prioritized.
Our Perfected Account Scoring Method to Identify High-Value Prospects
How do you decide which asset or message to show next to accounts? Or how do you know where they are in the funnel right now? The original ABM strategy is rendered useless without this knowledge. Account scoring, also known as account engagement score, is a method of determining the value of a client encounter and ranking the level of involvement. It’s fully customizable, but the purpose is always the same: to compile all engagement data so that organizations can see what they’ve done across digital channels.
Choosing the Right Account-Based Marketing Agency for Your Business
Pearl Lemon Leads can be that partner. Contact us today to learn more.
FAQs About Account-Based Marketing for Businesses
If you’re considering hiring account based marketing agency services, let us know! Let’s have a chat about how our account based marketing services can help you.
If you partner with an expert ABM agency, like Pearl Lemon Leads, ABM can be highly effective. You have to ensure that you have excellent copy, are targeting the right decision makers and more. We can help ensure your ABM campaign is a success.
Account based marketing has numerous benefits:
- More Cost-Effective
- Less Waste
- Personalized Communication
- Better Return on Investment
- Team Development
- Goal Specific
- Better Marketing and Sales Coordination
- Quicker Sales
- Greater Expertise
- Stand Out More
There are a variety of account based marketing platforms available. Some of the top ones are Hubspot marketing hub, Demandbase ABM platform, and Leandata. 6Sense, Triblio, and Metadata are also other notable platforms.
Account based marketing works by creating custom lead generation campaigns to reach out to individual high value accounts in order to convert them into leads. This is done through personalized outreach and building strong relationships and nurturing the prospect to convert to a lead.
Account based marketing will have a variety of pricing options. This is determined by the channels used for marketing and what will be included in the package. Pearl Lemon Leads is the account based marketing agency London companies can trust.
An ABM agency, or account based marketing consultancy, is a business that focuses on lead generation and organizes prospects and leads by their value. With this system the most valuable clients are the most important.
Contact Us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!