At Pearl Lemon, by combining stellar content marketing and efficient marketing automation with continuing outbound and inbound efforts, we can help you create a repeatable sales and marketing process to grow your business’ bottom line while also boosting your brand and beating your competition.
To design, run, and manage these scalable sales engines, we use trained inside sales professionals and multi discipline marketers. Our primary objective is always to fill your closers’ pipelines with legitimate prospects and to help you shorten your sales cycles.
As a leading sales and marketing agency, we can offer these skills, proficiencies and services to businesses of all sizes, across a wide variety of niches and even anywhere in the world.
As our own team is globally based, we are especially well positioned to understand, and respond to sales and marketing variances across borders and languages, helping businesses launch sales and marketing campaigns that are as effective in their own backyard as they are halfway across the world.
Sales and marketing has been around for a long time – about 6,000 years to be exact. And obviously, in six millennia an awful lot has changed, although some things, like knowing how to appeal to a target market, have remained the same. It’s fair to say though that since the world ‘went digital’ sales and marketing presents challenges to businesses unlike any ever seen before.
In theory, it’s never been easier to get your marketing messages heard. In fact, sometimes it’s a little too easy. You can reach out to a large number of people who aren’t your customers and never will be. Identifying and interacting with the people who will be driven to purchase your services is the toughest task.
You’ll need a strategy that’s backed up by data, testing, and time. Your target market is out there if you have a marketing requirement of any kind (which every business does). However, engaging with them in the midst of the avalanche of online content is a serious obstacle to the success of any marketing plan.
Sales aren’t getting any easier, either. While someone might be interested in what you have to offer, do not expect them to be an easy sale. Today’s consumer is more informed, and more willing and able to inform themselves about your products or services specifically thanks to the Internet, than ever before. Couple that with the fact that the average B2B or B2C consumer is increasingly averse to being ‘sold to’ and your sales team has some major challenges on their hands.
Many of the aspects of 21st century sales and marketing are just too complex, time-consuming and changeable for lots of businesses to keep with to the point where their efforts get the kinds of results they are hoping for – and need – to help their business grow. Which is why an increasing number of businesses are outsourcing sales teams and forwarding these efforts to a sales and marketing agency like Pearl Lemon.
We can help you target buyers with compelling narratives and create systematic sales processes that will allow you to expand revenue in a predictable manner.
You can’t sell one way since buyers don’t buy one way. Tactics that are used in isolation do not scale. To help your buyers discover, understand, and want your solution, we incorporate the science of solution sales into your selling, lead generation, and content marketing tactics.
We provide a structured and repeatable process so that your sales agents can generate and close more business in less time. For continuous growth, a demonstrable ROI, and lower cost of sales, we connect it all together with adaptable content management and industry best marketing automation system integration and administration.
These strategies include all the following:
We conduct market research to successfully target decision makers and develop integrated campaigns so you can target specific customers using a variety of strategies such as email prospecting, content creation, social media marketing, PPC/SEO, and cold calling.
We do an analysis of your current assets, techniques, and market penetration levels. We look at your current CRM, automation, and marketing systems. This foundation of knowledge enables us to provide tactical recommendations based on specific goals and success criteria.
Content marketing should bring qualified leads into your sales funnel. To fuel and enhance every stage of your sales pipeline, we design a content plan, editorial schedule, lead scoring approach, and a seamless publication process.
We create a sales model that aligns your sales process with your customer’s buying journey. We construct a content map to guarantee that your team has everything they need to close business. We examine your CRM and automation solutions to see how they can help your sales staff work more efficiently. And if you do not have an in-house sales team yet we can provide you with stellar salespeople of our own.
A content marketing campaign is an essential ingredient to sales success, since sales content management is essential at every stage of your buyers’ journey.
We produce the buyer-centric content you need to effectively educate early-stage buyers , use your marketing automation platform to rank the hottest leads, and equip your sales professionals with the resources they need to build trust quickly, avoid discounting, and close more business.
We help you generate more leads by delivering educational content in the form of Case Studies, Checklists, Videos, and Webinars that will help your buyer comprehend top-level issues from your point of view. This content generates more inbound leads, fuels outbound efforts, and simplifies buyer engagement for your sales staff. This content may include:
We create content that will grow professional credibility, build trust and develop sales opportunities faster. Via a wide variety of text based, webinar, video and even audio content we position the leaders of your business as more than just that, we position them as leaders in their field.
The most popular approach for customers to comprehend and engage with your company in order to understand your solutions is through video. We offer concise storyboards, script editing, and pre- and post-production HD clips to help buyers understand how you can help them succeed.
Short demo clips that target your buyers’ individual demands can save you and your buyers time. We take lead scoring to new heights by using video to help buyers understand the problems your offerings solve and digitally tracking interaction for smarter, speedier selling.
Every day, your buyer uses social media to research and find solutions. You need a social presence that reflects your message and communicates your story in an original way. We create pages for LinkedIn, Facebook, Instagram, Twitter, YouTube, and other social media platforms, then optimize your content for social media marketing and engagement success.
As a leading sales and marketing agency, we can quickly and effectively provide you with the supplemental you might need to ensure your success. Finding, hiring and retaining top talent across the many disciplines that are involved in successful sales and marketing campaigns is never easy, but by making use of the outsourced talent Pearl Lemon can provide it will certainly be simpler and far more cost-effective.
Whatever your needs, especially when it comes to sales, we can help. Everything we do at Pearl lemon is bespoke and tailored specifically to each individual client’s business and needs, and that can include sales and marketing talent.
Pearl Lemon is certainly not the only choice you can make when choosing a sales and marketing agency partner. So why choose us?
We understand that accelerating and maintaining sales success takes both hard work and insight. Pearl Lemon uses feedback loops to heed to the “voice of the customer” in a systematic and data-driven way, allowing you to learn as we sell.
Our frameworks and tools extract the most important insights to determine what works and what doesn’t. Our tried-and-true process converts those ideas into action, allowing you to enhance your sales process and results over time. Our knowledge and commitment to complete transparency ensure that you don’t lose out on strategic market opportunities and that you can make more informed transitions and product development decisions.
You can grow faster if you can forecast ahead of time. We create a system that enables you to score prospects and track the direct effect of inbound and outbound marketing efforts. We provide a unified technological platform that allows you to visualize sales and marketing ROI indicators to forecast pipeline growth and make informed investment decisions.
The alignment of sales and marketing, as well as executive line of sight, improves your organization’s capacity to focus on high-impact approaches and revenue-generating activities.
Nothing is more frustrating than generating sales momentum only to encounter a brick wall. And just buying additional leads or assigning more salespeople to the task doesn’t necessarily address the problem.
A rigorous, buyer-centric strategy and a structured and repeatable sales process helps you establish market fit faster and achieve sales targets faster. We can assist you in quickly assembling a dedicated team with the necessary skills and resources to ensure that your growth – and success – is never slowed by logistical problems.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
And there’s A LOT more where that came from! Click the big yellow button below to see more, or just give Deepak a call to discuss your lead generation goals. Pearl Lemon Leads provides the best lead generation London has to offer.
Contact us today and let’s get that conversation started.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!