Nurix Labs Case Study: AI Outbound Calling Lead Generation Results
Nurix Labs, an AI-powered customer support automation provider, partnered with Pearl Lemon Leads to build a high-volume outbound calling engine. Their goal was straightforward: 75+ calls per day and 5 qualified leads within the first month. Not only did the campaign hit these goals it outperformed them by 160%, generating 8 qualified leads and building momentum for continued scaling. This is the exact structure, communication system, and outreach strategy that drove the early wins.
About Nurix Labs
Nurix Labs delivers AI agents designed to transform customer-facing operations. Their technology:
- Automates support responses
- Manages high-volume queries
- Reduces pressure on human agents
- Integrates with CRM + ERP systems
- Handles voice and text conversations
- Improves response time and efficiency
Their ideal clients are businesses with large support teams and high customer contact volume a perfect fit for Pearl Lemon’s outbound appointment setting engine.
Campaign Goals
Nurix Labs approached Pearl Lemon with two core objectives:
- Generate 5 qualified leads in 30 days
A qualified lead = A decision-maker who booked a meeting with clear interest.
- Maintain 75+ outbound calls per day
To ensure volume, consistency, and predictable pipeline generation.
- Result: Delivered 8 leads in 30 days
That’s 160% of target, plus additional prospects actively moving through the funnel.
What Pearl Lemon Did
Daily Outbound Calling Engine
Pearl Lemon’s calling team executed:
- 75+ structured outbound calls every day
- Consistent follow-ups with engaged prospects
- Real-time sharing of lead information
- Appointment scheduling directly into the client’s calendar
The call strategy focused on:
- Pain points around support costs
- AI efficiency improvements
- CRM/ERP integrations
- Reducing pressure on customer service teams
Client Communication Structure
- A strong communication rhythm ensured full transparency
Real-Time Lead Alerts
- Every qualified lead was emailed to the client immediately.
Weekly Reporting Calls
- Scheduled meetings to review progress, objections, insights, and next steps.
Comprehensive Weekly Report
Each report included:
- Total weekly call volume
- Script highlights
- Prospect objections and sentiment
- Lead details
- Next action steps
- Additional improvements
This kept the campaign aligned and evolving week-by-week.
Weekly Reporting Example
From the 5 June report:
- 1,262 total calls logged
- 8 qualified meetings booked
- Consistently hitting 75+ calls/day
- Multiple prospects expressing interest for future follow-up
The campaign is still active and continues to build lead momentum.
Why The Campaign Worked
Several core factors contributed to the rapid success:
- Consistent high-volume calling
- Clear lead qualification criteria
- Tight communication feedback loop
- Weekly iteration based on call feedback
- Organised reporting + transparent delivery
Pearl Lemon ensured Nurix Labs always knew exactly what was happening and exactly what to expect next.
Campaign Results
- 8 qualified leads delivered in Month 1
- 75+ calls/day achieved consistently
- Full transparency via weekly reports
- Strong client satisfaction
This shows the power of a structured, high-volume outbound engine for AI companies especially those targeting busy decision-makers.
Work With Pearl Lemon
Want a custom outbound engine that produces consistent, qualified leads?
