Restaurant Cold Calling: GetJel.ly Demo Booking Study

An eight-week campaign for GetJel.ly targeted restaurants from a list of about 12,000 contacts. The account reports 10–15 demos per week and 20–30 warm leads.

Results and measurement

Demo bookings and warm leads are different measures. The case does not establish a count of closed restaurant contracts, and totals should be reconciled in the CRM.

Source: Pearl Lemon’s published campaign account. The figures are reported results, not an independently audited dataset.

Read the Uplers B2B Cold Calling: 60+ UK Leads in 4 Months or explore all lead generation case studies.

Client Overview

Client: GetJel.ly
Industry: Food-Tech / Restaurant SaaS
Product: Food Costing App for Chefs
Service Delivered: Cold Calling & Appointment Setting
Objective: Book product demos with restaurants across London to support revenue growth and upcoming fundraising

Campaign Objectives

What We Did

Built a 12,000-Restaurant Prospect List

Using TripAdvisor as the primary data source, Pearl Lemon scraped and compiled a list of:

Restaurant names
Phone numbers
Locations
Contact notes
Key decision-maker indicators

This formed the backbone of the cold calling campaign.

Developed a Calling Strategy for Restaurant Outreach

Restaurant cold calling requires a unique approach due to:

Limited availability of head chefs
High turnover
Busy service hours
Gatekeeper resistance

Our strategy included:

Calling at optimized times
Short, value-first scripts
Immediate rebooking when chefs weren’t available
Collecting secondary contact emails for demos

Weekly Lead Generation & Appointment Setting

Every week, the campaign delivered:

10-15 booked demo calls
20-30 warm leads (requested email follow-ups, referrals, scheduling interest)
Daily internal reporting
Full transparency on recordings, outcomes, and conversion rates

Worked Closely With the GetJel.ly Team

Our internal communication included:

WhatsApp coordination
Daily updates
Shared sheets
Script adjustments
Rapid testing and iteration

Team members across Pearl Lemon including Gary, Lydia, David, Guy, Jay, and Vasco – were involved throughout the project.

Results

10-15 qualified appointments per week
22+ weekly warm leads on average
Consistent outreach across 12,000 restaurant prospects
Strong momentum supporting GetJel.ly’s fundraising goals
Campaign completed in just eight weeks

Each week included dozens of conversations with:

Head chefs
General managers
Owners
Operations managers

And many of these led directly to demonstrations of the GetJel.ly app.

Why It Worked

Industry-optimized calling schedule
Large, accurate restaurant database
Experienced hospitality-focused callers
Clear, compelling value proposition
Daily refinement of scripts and targeting
Rapid communication loops

Pearl Lemon’s outbound team has deep experience calling restaurants, which is why the project maintained such strong performance even with industry challenges.

Campaign Takeaways

Restaurants respond well to concise, value-led calls
Prospect list quality dramatically impacts appointment rates
A structured 5-day calling routine can generate 50-75 leads per week
Consistency (not aggressiveness) wins in hospitality outreach
Cold calling remains one of the most effective channels for restaurant SaaS

Work With Pearl Lemon

Need consistent appointment flow for your SaaS, tech startup, or food-tech platform?

Pearl Lemon Leads specializes in:

B2B Cold Calling
Recruitment Cold Calling
Appointment Setting
Multi-channel Lead Generation
List Building & Data Enrichment
Learn more: https://pearllemonleads.com
Explore the Pearl Lemon Group: https://www.pearllemon.com

Restaurant outreach: demos, warm leads and customers

The account reports 10–15 demos per week and 20–30 warm leads during an eight-week engagement. These measures need a reconciled CRM breakdown before being combined into a campaign total.

Can the weekly demo range be multiplied into an audited total?

No. A range is not a week-by-week booking ledger. Do not assume each week had the same activity or that every demo was attended. The published summary does not establish closed restaurant contracts.

What should restaurant software providers measure next?

Separate bookings, held demos, product-fit opportunities, trials and paid accounts. Record outlet size, decision-maker role and qualification criteria so a small restaurant enquiry is not automatically equivalent to a multi-location opportunity.

Original campaign video

Watch the original GetJel.ly campaign account. This first-party walkthrough provides source context for the written study. Reported engagement, booked appointments and closed business are different outcomes; the limitations stated above still apply.