How Pearl Lemon’s Cold Calling Helped GetJel.ly Win Restaurant Deals

Name: How Pearl Lemon Cold Calling Helped GetJel.ly Win Restaurant Deals
Brand: Pearl Lemon Leads
Price: 490.99 USD
Availability: InStock
Rating: 4.1 (320 reviews)

How we generated 10-15 qualified appointments per week for GetJel.ly, the #1 food costing app for chefs

This case study breaks down how Pearl Lemon Leads cold calling team helped GetJel.ly, a fast-growing food-tech company, book consistent weekly demos with restaurant owners and head chefs across London. Over just eight weeks, our team built a 12,000-restaurant prospect list, managed all outreach, and delivered steady appointment flow crucial for GetJel.ly as they prepared for their next funding round.

Despite the challenges of restaurant outreach (gatekeepers, unpredictable hours, industry busyness), Pearl Lemon’s structured calling process generated 10-15+ appointments per week, alongside dozens of warm leads and email follow-ups.

Client Overview

Client: GetJel.ly
Industry: Food-Tech / Restaurant SaaS
Product: Food Costing App for Chefs
Service Delivered: Cold Calling & Appointment Setting
Objective: Book product demos with restaurants across London to support revenue growth and upcoming fundraising

Campaign Objectives

What We Did

Built a 12,000-Restaurant Prospect List

Using TripAdvisor as the primary data source, Pearl Lemon scraped and compiled a list of:

Restaurant names
Phone numbers
Locations
Contact notes
Key decision-maker indicators

This formed the backbone of the cold calling campaign.

Developed a Calling Strategy for Restaurant Outreach

Restaurant cold calling requires a unique approach due to:

Limited availability of head chefs
High turnover
Busy service hours
Gatekeeper resistance

Our strategy included:

Calling at optimized times
Short, value-first scripts
Immediate rebooking when chefs weren’t available
Collecting secondary contact emails for demos

Weekly Lead Generation & Appointment Setting

Every week, the campaign delivered:

10-15 booked demo calls
20-30 warm leads (requested email follow-ups, referrals, scheduling interest)
Daily internal reporting
Full transparency on recordings, outcomes, and conversion rates

Worked Closely With the GetJel.ly Team

Our internal communication included:

WhatsApp coordination
Daily updates
Shared sheets
Script adjustments
Rapid testing and iteration

Team members across Pearl Lemon including Gary, Lydia, David, Guy, Jay, and Vasco – were involved throughout the project.

Results

10-15 qualified appointments per week
22+ weekly warm leads on average
Consistent outreach across 12,000 restaurant prospects
Strong momentum supporting GetJel.ly’s fundraising goals
Campaign completed in just eight weeks

Each week included dozens of conversations with:

Head chefs
General managers
Owners
Operations managers

And many of these led directly to demonstrations of the GetJel.ly app.

Why It Worked

Industry-optimized calling schedule
Large, accurate restaurant database
Experienced hospitality-focused callers
Clear, compelling value proposition
Daily refinement of scripts and targeting
Rapid communication loops

Pearl Lemon’s outbound team has deep experience calling restaurants, which is why the project maintained such strong performance even with industry challenges.