Web Design Lead Generation: Suttles Case Study
Suttles Where the Heart Is used website improvements, content and Quora activity to support regular enquiries and several calls per month.
Results and measurement
The account provides qualitative and approximate enquiry outcomes. It does not give a controlled before-and-after traffic series or verified closed-sales uplift.
Source: Pearl Lemon’s published campaign account. The figures are reported results, not an independently audited dataset.
Read the Google Ads for Coaches: Conversion Optimisation Case Study or explore all lead generation case studies.
Explore lead generation for design agencies for service scope.
Explore Lead Generation for Web Designers for service scope.
Focus: B2B lead generation + personal brand building
We worked with Michele to position her as a trusted, creative, and experienced Squarespace specialist, combining outbound lead generation with authority-driven content.
Our Approach Included:
Lead Generation Framework
- Targeted outreach using email + LinkedIn
- Messaging tailored specifically to bloggers, creatives, and small business owners
- Personalized scripts to stand out from generic design agency outreach
Content Strategy & Editorial Framework
We built a content plan around:
- Squarespace tips and tutorials
- Before/after design showcases
- Client case studies
- Creative inspiration posts
- Personal brand storytelling
This allowed Michele to grow her visibility while building trust with prospects.
Brand Positioning & Copy Optimization
We refined Michele’s:
- Positioning statement
- Website copy
- Outreach language
- Personal brand voice
The goal: make Suttles immediately appealing to creative-minded clients.
Community Presence & Expertise Building
Michele’s content became featured as top-viewed Squarespace-related writing, elevating her status within the niche.
Results
Within Weeks, Michele Achieved:
- Consistent weekly inquiries via email + LinkedIn
- Several booked discovery calls each month
- Stronger brand perception among her target audience
- A content library that attracted attention from Squarespace users
- Recognition for top-viewed Squarespace content
- Steady lead flow despite her small-business starting point
Even with limited visibility to begin with, Michele achieved reliable traction and her calls and inquiries increased month over month.
Key Takeaways
- Niche > Generalist
Squarespace-specific positioning made Michele’s messaging more magnetic.
- Outreach + Content = Compounding Growth
Outbound creates immediate opportunities content builds long-term authority.
- Authenticity Converts
Personalized, story-driven messages performed far better than corporate agency pitches.
- Small Creative Businesses Can Scale
With the right strategy, freelancers and small studios can compete with larger agencies.
Client Overview
Client: Suttles Where the Heart Is
Industry: Squarespace Web Design / Creative Services
Goal: Generate inbound leads and booked calls for web design projects
Challenge: Limited visibility, inconsistent inquiries, and no structured lead flow
Solution: Cold outreach + content strategy + brand positioning
Outcome: Weekly calls, steady organic inquiries, and top-viewed content visibility in the Squarespace niche
Work With Pearl Lemon
- If you’re a creative agency, web designer, or solo freelancer looking to build consistent lead flow, we can help you just like we helped Michele.
- We’ll build you a targeted outreach system, refine your brand positioning, and help you generate qualified calls every week.
Start your lead gen journey: Pearllemonleads.com
