“Music only lives when it’s being heard.”
It doesn’t matter whatever avenue, be it in a streaming app like Spotify or Apple Music, through the radio, speakers blaring at a party, or as long as it reaches people.
It is every musician’s desire for their music to be heard and discovered, recognised and accepted.
They train long and hard for this. Practice for hours just to produce the perfect music.
But then sometimes, sadly, that’s not enough for your music to be heard.
Sure, you make fantastic music with a great melody, sound, and vocals, but those won’t matter as much without an audience. There are now hundreds and hundreds of musicians out there. And another thousand awaiting their big break.
We all know a significant break can only happen if your music gets discovered and patronised by the public.
And it doesn’t end at the big break. You’ll also need a steady base of loyal fans to stay up top and to make sure that your music continues to be heard.
The big question is: how?
How do you keep a stream of loyal fans? How do you make sure your music’s out there for a big break and continuously happens, especially now that it is especially hard for the entertainment industry?
The short answer: email.
Email marketing is proven to be an effective marketing strategy, even 40 times more effective than social media.
In such a digital world, musicians must also make sure that they market their music on the internet.
And with four billion people having at least one email account, Pearl Lemon Leads just knows which platform would be a good market.
Need help with your email marketing plan? Let’s have a chat.
Email marketing, in essence, is sending out promotional content, newsletters, and other brand-related messages to your potential customers through emails.
Anything that involves promoting your music to your customers is considered email marketing.
It is both a direct and digital form of marketing. And in a digital age wherein people are more conversational if talked to directly, it’s one of the finest marketing strategies there is.
This strategy is also considered very cost-efficient. It yields a 42:1 return on investment, which means that you earn $42 for every dollar you spend on it.
Exceptional results can be obtained from email marketing if it is done correctly. However, it comes with its own set of complications, almost as if it were another art on its own. The following steps are what you need to bear in mind when conducting email marketing:
It all starts with identifying your target audience. Selecting the best quality leads is essential to ensuring that you operate as efficiently as possible.
It is the first and, in many ways, the most crucial phase in the process of email marketing, so take your time.
If you have a clear understanding of your target audience, developing the most effective email marketing approach to keep them engaged will be a piece of cake.
An email address is given in return for your lead-generating efforts, and the lead capture concept emphasises earning rather than purchasing your customers’ attention.
You can achieve it by producing the most excellent available content. We’ll discuss infographics, blogs, and discounts later; for now, remember to make content that will capture your lead’s interest.
Of course, you must also regulate the content of your messages. One advantage of email marketing is that you have complete control over what you want to send to your email subscribers.
You are in complete control. The only thing you have to do is make sure that you are steering it in the appropriate direction. And you don’t have to be concerned since we are here to assist you.
Newsletters, promotional emails, retention emails, and acquisition emails are all examples of marketing emails in a general sense. Teasers, sales, promotions, invitations, and a variety of other promotional materials are more specific examples of these marketing emails.
It may be challenging to determine which types of emails to send. Still, with the help of a group of marketing specialists, your email will cont
We often forget how much work goes into amplifying one’s music and achieving a musician’s big break behind the scenes.
Singles, teasers, albums, concerts, all those need a lot of marketing to succeed.
Email marketing is one of the most effective marketing strategies out there, if not even the most effective there is.
Aside from the high ROI, the flexibility of email marketing also allows you to make sure that you are marketed in the best possible way.
And, yes, it may seem tricky. But with an email marketing agency with 27+ years of experience, this will be a piece of cake.
Let us help you get your music career to take off with our award-winning customer service. Allow our dedicated team of experts to worry about making you famous.
Work with us today by booking a call. Let’s take this to the next level.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Maybe you’d wonder, “Why do I need emails when I already have Twitter, Spotify, TikTok, and Apple Music?” I mean, that’s already a lot. Do you need more?
The answer is yes.
Common thinking in the marketing world is that there is never too much marketing for a specific product, in this case, specific music.
Another avenue, an effective one at that, is to spread your music will never hurt.
Sure, you can. However, you must bear in mind that while email marketing is highly effective, the process for email marketing can be tricky.
It is more recommendable to let the marketing experts handle the marketing strategies and let the musicians handle the music to be marketed.
Being a musician, producing content and music, perfecting the melody and vocals may mean too much work for you already; let us handle the rest.
We are an expert in lead generation and using email marketing to target prospective customers for our clients. To deliver the most excellent service possible, we employ highly strategised methodologies and top-tier resources.
You can learn more about our services by visiting this page.
Customers have a wide range of requirements, and our fees reflect this. We presently have three options for you to consider.
Don’t hesitate to get in touch with us so that we can go over the specifics of each plan with you and assist you in determining which one is the best fit for you.