Lead Generation for Online Education
The process of marketing your online school is not easy. It takes expertise, patience, and persistent work to generate leads for online schools. But without lead generation for online schools, the seats in your virtual classrooms will never be filled to capacity.
Because the vast majority of students haven’t decided on a school when they begin their research, it’s more crucial than ever to reach out to them early. You must engage them early if you want them to consider you alongside all of your competitors. It’s also essential to use a number of techniques to pique their interest and encourage them to contact you.
What is Lead Generation for Online Education?
The process of collecting contact information from potential students and getting permission to contact them with information and updates from your school is known as lead generation for online schools.
Because email marketing is a highly efficient approach to build a relationship with people and encourage online contact, schools typically devote a significant amount of time and resources to obtaining email addresses.
However, many people still make the mistake of attempting to capture leads solely through a contact form on their website’s main page, when there are so many other strategies to convert visitors into leads, and so many other avenues to explore outside your school’s website to make contact with students who may be a good fit for the education you provide.
Pearl Lemon Leads is home to a team of lead generation experts who help businesses across a huge range of niches generate the leads they need to not only ensure their business survives, but that it thrives. We have worked with numerous online schools and training facilities to help increase their enrollment rates via lead generation for online schools, and we can do the same for you.
How are Leads Generated for Online Schools?
There are an increasing number of effective ways to make lead generation for online schools work for your school. At Pearl Lemon Leads, we ensure that all of our lead generation efforts are bespoke to each client, and make use only of the lead generation strategies that are best suited to each one.
In the case of lead generation for online schools, though, these are some of the most effective ways we help schools reach prospective students:
Informational Content Marketing and Lead Generation for Online Schools
Finding the perfect online education for a prospective student can be challenging.
Because online education has so many advantages, you should emphasize them in your lead generation efforts. You should also assist students in ways that go beyond attempting to persuade them to enroll.
Provide them with helpful, in-depth information on the application process, financial aid, and perhaps some detailed tips for succeeding in a virtual environment. Instead of blatantly advertising to entice them to enroll, try to address their needs.
You will gain trust from potential students by providing valuable, entertaining content. They’ll be more inclined to maintain a relationship with your school if they come to trust your brand and regard you as an industry leader. This will lead to enrollment rate increases and a great brand boost as well.
This informational content can take many forms – blog posts, video posts, webinars, student testimonials and more. At Pearl Lemon Leads we offer our online school clients access to our full team of writers, videographers, graphic designers and more to help create just the right informational content to support these lead generation goals.
Social Media Outreach
Social media plays a big role in the daily lives of many of the people you’d consider your target students, but using it properly as a lead generation tool is very challenging. There is a slew of information across social media channels aimed at students, especially around key decision-making periods, so making your voice ‘heard’ is difficult to say the least.
Given that students will EXPECT to find your school on social media, you do need a constant and effective presence there. But, you need to do more than just offer a hard sell push. By offering engaging, even entertaining content on a consistent basis, online schools can make social media a source of high-quality student leads, and at Pearl Lemon Leads our experienced social media experts can show you how.
Thought Leadership
Most prospective students want to know that the schools they are considering really offer expert instruction in the fields they are interested in. And while you can stack your website full of stats to demonstrate your academic results, becoming an accessible thought leader in the fields you offer instruction in is even more effective, especially as a lead generation tool.
This can be achieved through radio, TV and podcast appearances, white papers, virtual open houses and more. The more prospective students feel assured they can rely on you to offer them the high-quality education they are looking for, the more likely they are to contact you to learn more about how they can become a part of your educational community.
Working with Pearl lemon Leads means our lead generation team works hard to secure opportunities for you to showcase your expertise across a wide variety of channels and make the most of every opportunity we do secure.
Working with Pearl Lemon Leads for Lead Generation for Online Schools
We have a whole staff of lead generation experts at Pearl Lemon Leads who know how to obtain more leads for your online education institution. We’ve worked with colleges and other online schools before, so we know what factors influence students’ decisions about which school to attend and which subjects to take. When you work with us, we’ll help you capture as many of those leads as possible, and take on as much of the work to do so as possible, so you can keep your primary focus on providing your students with high-quality education!
Ready to get started?
To determine a lead creation and lead generation for online schools strategy for you, contact us today!
Lead Generation for Online Schools FAQs
Lead generation is crucial for online schools because it helps fill virtual classrooms to capacity. Without effective lead generation, online schools may struggle to attract and enroll students.
Lead generation for online schools refers to the process of collecting contact information from potential students and obtaining permission to contact them with information and updates about the school.
No, relying solely on contact forms on a website’s main page may not be enough for effective lead generation. There are multiple strategies and avenues outside of a school’s website that can be explored to convert visitors into leads. Diversifying lead generation efforts is important.
By providing helpful and in-depth information on the application process, financial aid, and tips for succeeding in a virtual environment, online schools can build trust and engage potential students. Creating valuable content that addresses their needs and establishes the school as an industry leader can lead to increased enrollment rates.
Social media outreach can be challenging but is essential since many prospective students expect to find online schools on social media platforms. By maintaining a consistent and effective presence, offering engaging content, and understanding the target audience, social media can become a source of high-quality student leads.
Prospective students want assurance that the online school offers expert instruction in their desired fields. Becoming an accessible thought leader in those fields, through appearances on radio, TV, podcasts, white papers, and virtual open houses, can enhance credibility and generate leads. Demonstrating expertise increases the likelihood of prospective students reaching out to learn more.
Pearl Lemon Leads has a team of lead generation experts experienced in working with online schools. They understand the factors that influence students’ decisions and can help capture as many leads as possible. Working with us allows online schools to focus on providing high-quality education while leaving the lead generation work to the experts.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!