Getting Started With Lead Generation
Growing a business takes time, dedication, and a lot of hard work. But if you want to give your business the best chance to succeed, you need to start with a solid foundation. That’s why lead generation is so important. By generating leads, you’re bringing in potential customers who could one day become paying customers. The key to generating leads is understanding where they come from.
There are three primary ways to find leads: social media, pay-per-click (PPC) advertising campaigns, or organic search engine optimization (SEO). Each type of campaign has its own benefits and drawbacks. For example, SEO won’t cost you anything upfront, but it can take years before you see any results. PPC costs money up front but typically yields instant results for companies that know what they’re doing.
In the next section, we focus on SEO and explore some related lead generation strategies that will help grow your business.
Work Smarter, Not Harder!
If you want to grow your business, you need to start generating leads. And one of the best ways to do that is through SEO. By optimizing your website for search engines, you can attract more visitors and convert them into leads. Here are some ways to get started:
1. Focus on Relevant Keywords
One of the most important aspects of SEO is your choice of keywords. Your keywords can make or break your lead generation efforts. Hence, you need to target keywords that are relevant to your business and that have high search volume.
There are a few ways to find the right keywords for your business. You can use keyword research tools like Google AdWords Keyword Planner and Moz’s Keyword Explorer, or you can use competitor analysis tools like SEMrush and Ahrefs to find the keywords your competitors are targeting.
Once you’ve selected the right keywords, you need to focus on optimizing your website and content for those keywords. You can do this by including them in your website title, meta description, header tags, and content, which brings us to the next method.
2. Include Keywords in Titles, Headings, and Content
If you want to rank higher in search engine results pages and attract more organic traffic, you need to optimize your website content. It is not enough to just put up fresh content. It has to be seen by potential visitors. And what best way to do it than to optimize it with the right keywords.
What this means is that you must include keywords in your titles, headings, and throughout your content to let Google know what your page is about and help you rank higher. But don’t stuff keywords—this will just hurt your chances of ranking higher. Use them thoughtfully and sparingly for the best results.
The same rule applies to keyword density. You can have a little bit of repetition but don’t go overboard or else you’ll come off as spammy and get penalized by Google. For this, you can use keyword density tools like Yoast SEO to make sure you’re not over-optimizing your content.
Be careful in your choice of keywords, though. If your keyword is too broad and doesn’t match up with the content in your post, then potential customers won’t find what they’re looking for (which means no conversions). It’s better to include fewer but more specific keywords than too many generic ones in order to capture visitors who are specifically looking for those terms.
3. Post Fresh Content
4. Write Irresistible Headlines
5. Use Exact Match Domain
Exact match domains can also be a great way to get started with SEO lead generation. By using domains with keywords that are relevant to your business, you can attract leads that are already interested in what you have to offer. Plus, using an exact match aged domain from Domain Coasters can help you rank higher in search engine results pages, making it easier for potential customers to find you.
The downside is that these domains can be expensive and hard to acquire, which is why we recommend buying them from renowned domain registrars instead of on Flippa or through auction sites like eBay. These domain registrars have years of experience finding the best names at the lowest prices, so you’ll always end up with a good deal when you buy from them. If you don’t have such technical knowledge, then hiring web development agency Houston that has experience in this field will help you get the best price for the domain you need.
6. Employ Goal Conversions Tracking
All your SEO efforts will be useless if you don’t know whether or not they’re working. So, you need to track goal conversions.
By tracking goal conversions, you can see which SEO lead generation strategies are working and which ones need to be improved. This will help you focus your efforts on the most effective methods, saving you time and money.
Now, it is worth noting that a conversion doesn’t always equal sales. It could mean that a visitor signed up for your newsletter or requested more information about one of your products.
To make sure you’re seeing all of the ways in which visitors convert into leads, monitor how many times they visit your site and how many pages they view per visit. And if you’re using email marketing to further grow leads, ensure that it’s sending appropriately targeted emails based on a visitor’s actions on your site.
For example, if someone signs up for a newsletter but hasn’t clicked any other links or viewed any other pages since then, don’t send them an email promoting a sale unless they’ve already shown interest in this particular product by signing up for it specifically.
7. Create Content Hubs
There are two types of content hubs: blogs, which focus on topics, and websites, which focus on services. You should decide what type you want to create before designing it. Once you’ve chosen a type of content hub to create, follow these steps:
- Set up an editorial calendar with clear deadlines for when posts will go live.
- Select one person to handle the blog or website.
- Create the design based on your chosen type.
- Update the social media pages with new information about your blog/website.
- Promote yourself through blogging networks, like LinkedIn. Post a status update on LinkedIn every time you publish a post.
- Share your posts with others by emailing them or posting links on their Facebook walls, Twitter feeds, etc.
- Promote your content by linking back to it from other articles that you publish on other sites. For example, if you post a list of useful business tips, include links back to each tip from within the post and provide links at the end so readers can see all the tips in one place.
8. Integrate Local Search with Organic Listings
Local search is a powerful tool that can help businesses reach new customers. By integrating local search with organic listings, businesses can increase their visibility and attract more leads.
Here are seven ways to get started:
- Use keyword-rich titles and descriptions.
- Optimize your website for local search.
- Add location pages to your website.
- Claim your business listings on major directories.
- Add structured data to your website.
- Optimize your images for local search.
- Promote your business on social media.
9. Create a Mobile-Friendly Website Design
One of the best SEO lead generation strategies you can implement for your business is to create a mobile-friendly website design. More and more people are using their smartphones and mobile devices to browse the web, so it’s important that your website is easy to navigate on these devices.
Make sure all of your website’s content is easy to read on small screens and consider using a responsive design that adapts to different screen sizes. Also, be sure to test your website on different mobile devices to ensure that it looks and works correctly.
10. Run AdWords Campaigns for Local Leads
AdWords can be a powerful tool to help grow your business. Not only can you target people based on what they’ve searched for on Google, but you can also target them based on their location.
This means that you can run campaigns that target people in your local area. This can be a great way to get more leads from people who are already interested in what you have to offer.
11. Keep Ahead of Google Updates
One of the most important things to remember when it comes to SEO is that you need to keep ahead of Google updates. The search engine giant is always changing its algorithm, so it’s important to stay up-to-date with the latest trends and techniques.
There are a number of ways to stay informed, including subscribing to SEO blogs and newsletters, attending SEO conferences, and even taking online courses. By staying ahead of the curve, you’ll be able to ensure that your website is always ranking high in search results.
12. Promote PPC Online Advertising
PPC, or “pay-per-click”, advertising is a form of online advertising that allows businesses to place ads on websites and on search engine results pages. When a user clicks on an ad, the business pays the publisher (usually an online advertising platform like Google AdWords or Facebook Ads) for the click.
PPC advertising is a great way to get your business in front of potential customers quickly and easily. It also allows you to track how many people are clicking on your ads and how much you’re spending on advertising. This makes it a great tool for measuring the effectiveness of your SEO campaigns.
13. Map Out Offline Channels
Another great way to generate leads with SEO is to map out your offline channels. What does that mean? It means thinking about all of the ways people can interact with your business offline, and then creating content and strategies around those interactions.
Some examples of offline channels include tradeshows, networking events, store visits, and even cold calls. By creating content that’s relevant to those interactions, you can attract more leads and close more sales.
14. Develop Relationships & Collaborate with Other Brands, Companies, & Influencers
15. Promote Your Work on Social Media & Reap the Benefits of Organic Reach
Lastly, promote everything that you have done on social media. By sharing your content on Facebook, Twitter, Instagram, and other social media platforms, you can reach a much wider audience than you would through traditional advertising. And the best part is that this audience will be comprised of people who are already interested in your product or service, so you’re more likely to get conversions from them.
Not only that, but if you optimize your social media posts for SEO, you can get even more traffic from search engines. By using keywords and phrases in your posts, titles, and descriptions, you can help Google and other search engines understand what your content is about. This will help your posts rank higher in the search results, which means more people will see them.
Key Takeaways
No matter what type of business you run, or how well it’s doing right now, we can probably all agree that leads are the lifeblood of your business. Without leads, you’re not going to be able to find new customers and grow your customer base. But what many small businesses don’t realize is that they aren’t necessarily going to get those leads from their regular marketing channels, such as their website, social media platforms, and email marketing campaigns.
The pros of creating and running an SEO lead generation campaign with the help of lead generating experts are clear: better rankings, more visibility, and more qualified leads. While SEO is a complex and ever-evolving field, implementing the right strategies can help your business grow by leaps and bounds.
If you’re considering investing in SEO for your business, make sure that you do some research beforehand so that you know what to expect before taking any steps. The last thing you want is to invest in something only to find out after a few months that it’s not delivering results like expected. Remember: SEO takes time!
Wrapping Up
In today’s competitive market, businesses need to be increasingly innovative in order to attract and retain customers who are searching for products and services online. One of the most effective ways of doing this is through search engine optimization (SEO).
Yes, search engine optimization can seem confusing, especially when there are so many details to keep track of. Thankfully, with these lead generation strategies, you’ll be able to better grow your business using organic search traffic. Not only will you learn how to drive more traffic and convert it into sales, but you’ll also be able to avoid some common mistakes that could impact your rankings in search engines like Google or Bing.
