To stay ahead of the competition, Sussex firms are trying to keep up with the latest trends and innovations in online marketing, which is evolving at dizzying speed. However, in their eagerness to embrace the new, many companies are now ignoring tried and true marketing tactics that have long been proven to be effective, such as telemarketing. Even in the ‘Internet age,’ you can obtain some unexpectedly good results when you work with the right telemarketing companies Sussex. Pearl Leads is one of them. But you don’t have to take our word on all this, we’re happy to explain why:
Of course, telemarketing is on the more traditional end of the marketing spectrum, and bad practices have left a sour taste in the mouths of many Sussex business owners and entrepreneurs who believe that social and digital channels are the only way to go in the twenty-first century when it comes to lead generation, marketing, and expansion.
However, when done effectively, such as when it is outsourced to a leading telemarketing business Sussex, telemarketing remains one of the most efficient and cost-effective approaches for lead creation and demand generation. Telemarketing has a demonstrated high return on investment (ROI), but it also has a variety of other benefits. We’ll go over the benefits in greater depth now.
While digital is exciting, new, unobtrusive, and certainly effective, businesses should not forget the consumer’s continuous demand for a genuine personal connection.
In an age where people are used to talking with cold, stiff chatbots via digital media, a phone conversation adds a welcome human touch, making your customer feel valued and understood, providing your company an added advantage in generating leads or closing deals swiftly.
You risk missing out on critical opportunities to speak with a genuine person if you ignore telemarketing. There is no better way to engage with your target customer on a one-on-one basis than by phone. That was true 20, 30, or even 50 years ago, and it still is now.
Unlike many other forms of prospect engagement, phone calls provide rapid feedback. It’s a simple communication approach that produces a clear response, allowing you to interact with your customers right away rather than waiting days, weeks, or even months for feedback and results.
If you have the ability to make immediate sales, you will see a very quick return on your investment. Keep in mind that a few phone calls made by a skilled telemarketing business Sussex to the right people could land you some huge accounts and/or large sales.
While the primary goal of a telemarketing call may be lead generation or appointment setting, when done correctly, telemarketing can also yield useful secondary outcomes and information that can help you nurture longer-term opportunities and feed your future sales pipeline with a steady stream of leads, such as updating and adding to your leads database, capturing additional emails, discovering new prospects, getting valuable product feedback and more.
Every telemarketing call made by a Sussex telemarketing business allows your firm to learn more about your prospects – and any questions or concerns they may have; it is a two-way dialogue, and a professional telemarketer can listen as well as talk.
A “real” telephone conversation, more than any other marketing form, delivers a substantially better level of insight and understanding about your target market. Calling customers can be the most effective way to uncover exactly what their needs are and then demonstrate how your product or service can solve their problems.
We don’t deny that digital marketing tactics are crucial in today’s Sussex business climate, and we encourage you to keep exploring them. However, integrating telemarketing with these strategies will increase your marketing’s overall effectiveness.
Other marketing strategies, such as email marketing, complement telemarketing. When used in conjunction with a direct mail campaign, it will create a more lasting impression, foster longer-lasting relationships, and produce precious sales chances.
In the twenty-first century, the best results come from a well-balanced mix of multi-channel marketing approaches, and working with an experienced, proven telemarketing business like Pearl Lemon Leads will help you successfully add telemarketing into that mix.
Another aspect of every company’s success has always been the creation of a recognizable, trustworthy brand that customers remember. It can be difficult to achieve this just through digital means.
Even in a digital world, studies have shown that excellent, attentive customer service is one of the things consumers value most in a brand, and that a single conversation with an attentive human representative can leave a positive, long-lasting impression far faster and more effectively than a stream of social media posts created for the masses.
While telemarketing has its critics and some say it has outlived its usefulness, there is no doubt that when done effectively, it can assist your sales team in identifying true sales possibilities and moving them through your sales pipeline.
Telemarketing can become one of your company’s most effective marketing channels. Despite the fact that we live in a digital age, telemarketing is a tried-and-true strategy. It’s also effective. The key is to do it correctly, which is no easy task.
Pearl Lemon Leads is a UK-based, UK-staffed telemarketing company that can provide your Sussex business with access to some of the best telemarketers in the industry, all of whom bring a proven track record as well as an engaging, attentive phone manner to help ensure the success of any telemarketing campaign, whether it’s B2B, B2C, or a combination of both.
Contact us today to learn more about how our Sussex telemarketing firm can assist your company in growing.