Is Your Latest Cold Email Really Spam? Signs the Answer is Yes

You’ve probably heard it before, cold email is nothing but glorified spam. This is the line used by almost everyone who is not a fan of cold email prospecting. Usually because they have tried it before, failed and refuse to accept the possibility that someone else might succeed where they couldn’t. The fact is that when cold emails are […]

Cold Email Burn Notice: Email Blacklist Effects

There is an American TV show – or was, it’s cancelled now – that I used to watch on one of the various streaming services I have, too many subscriptions to, called Burn Notice. It was (is) cheesy and melodramatic, especially as the intro starts off like this: “You’re blacklisted; when you’re burned, you’ve got […]

What’s the Best Time to Send a Cold Email Campaign?

Best Time to Send a Cold Email: Optimizing You’ve spent weeks, no months, building the perfect prospect list. You spent days researching every name on it. You’ve segmented the list, written great cold email copy and brainstormed an amazing subject line. Your cold email campaign is all lined up to go. There’s one last thing. When should you send it? I’ll […]

How To Write a Cold Email That Reads Hot

Have you ever tried asking a complete stranger out on a date? It’s scary, it’s risky, but if you’ve ‘got game’, and take the right approach, things might work out (well. you might get to buy them a drink at least.) Believe it or not, the same goes for cold email. Your success depends on […]

Why You Need a LinkedIn Lead Generation Strategy

Here’s a question I’ve heard a lot. Why are you so big into LinkedIn Deepak? Why don’t your do more Facebook, Twitter, Instagram or (insert trendy new social network here) The fact is, I have profiles on most of the major social networks. And I post to a few. But the thing is, while Facebook is a […]

How to Write a Cold Email that Actually Works

Ready to skyrocket your sales? Taking the time to learn how to write a cold email that actually works will be critical for your success with cold email prospecting and lead generation. Most people shy away from sending cold emails , because they think it’s spam and they don’t want to get that kind of […]

Cold Email Marketers Learn from Donald Trump (Seriously)

There are lots of advice pieces, webinars, courses etc. put there – I actually offer a good one myself – that will help you use cold email successfully. There are fewer that help guide you away from what not to do. However, when I was reading an article recently about the President of the United States I […]

What You Risk By Relying on Referrals for Business Growth in 2025

Think back to secondary school. You can probably recall going home for the summer and returning in September to find out that one of your “little” classmates unexpectedly sprouted a full foot, going from 5 ft. nothing to 6 ft.something. In six weeks. It looked as if they had swallowed some other kid or spent […]

Qualified Leads vs. Unqualified Leads – Know the Difference

The usual goal of a cold calling campaign isn’t to make an instant sale, although that is obviously the ideal outcome. What usually results when a lead generation company completes a successful cold calling campaign is a list of potential customers – people or businesses that have shown an interest in what you sell and are keen […]