Pearl Lemon Leads Books Woap Enterprise B2B Mapping Appointments
Pearl Lemon Leads helped Woap a next-generation mapping platform and emerging competitor to Google Maps book qualified B2B meetings with enterprises managing dozens or even hundreds of physical locations.
Woap (also called WoMap) offers dynamic mapping, indoor navigation, and multi-location mapping tools designed for retailers, campuses, logistics hubs, and large facilities that rely heavily on map integrations.
The goal: book high-value enterprise appointments with companies that could meaningfully adopt Woap’s technology.
The outcome: multiple qualified meetings, including with a nationwide UK retailer comparable in scale to Boots.
(Some numbers are estimated based on typical Pearl Lemon B2B campaign performance.)
Client Overview
Client: Woap (WoMap) advanced digital mapping & navigation platform
Industry: Mapping, GIS, Location Technology
Goal: Secure enterprise-level B2B appointments
Challenge: Niche technical product + limited brand awareness
Solution: Precision targeting + multi-channel outreach + credibility-focused messaging
What Woap (WoMap) Does
Woap provides:
- Dynamic digital maps
- Indoor navigation
- Store-finder and multi-location mapping tools
- API integrations for enterprise systems
- A Google Maps alternative with more control, custom styling, and lower costs
Their ideal clients were retail chains, campuses, logistics operators, multi-location businesses, and software companies using mapping APIs.
The Lead Gen Challenge
Because Woap competes directly with Google Maps, outreach needed to:
- Educate prospects on why a switch makes sense
- Position Woap’s ROI (customisation, pricing, control)
- Reach senior tech, product, and operations decision-makers
- Break through the noise in an already crowded SaaS market
Target Identification Strategy
Pearl Lemon built B2B lists using:
- Multi-location retailers (50+ stores)
- Universities & medical campuses
- Logistics, warehousing & transport companies
- Real estate management groups
- SaaS platforms using mapping APIs
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Key job titles included:
- CTO / CIO
- Head of Digital
- Head of Operations
- Product Managers
- Innovation Leads
- IT Directors
Each prospect was selected based on a proven mapping need.
Campaign Reporting & Process
Woap received:
- Weekly reports
- Lead lists
- Appointment summaries
- Conversation screenshots
- KPI tracking: open rates, reply rates, meeting bookings
Pearl Lemon also adapted scripts based on prospect objections and industry language.
Campaign Reporting & Process
Woap received:
- Weekly reports
- Lead lists
- Appointment summaries
- Conversation screenshots
- KPI tracking: open rates, reply rates, meeting bookings
Pearl Lemon also adapted scripts based on prospect objections and industry language.
Tech Product Lead Gen Nuances
Marketing a mapping platform required:
- Clear explanation of API benefits
- Competitor differentiation (vs Google Maps, Mapbox, etc.)
- Showing cost advantages
- Sharing demo links, documentation, and UX examples
We positioned Woap as the flexible, customisable, enterprise-friendly alternative.
Results Summary (partially estimated)
- Multiple qualified enterprise appointments booked
- Meeting secured with a retail chain comparable to Boots
- Targeted outreach across 3+ decision-maker categories
- Improved prospect education & product awareness
- Consistent positive replies from high-value leads
Final Thoughts
Tech and mapping products are hard to sell cold – but with the right:
- Targeting
- Messaging
- Outreach channels
- Industry positioning
Even niche SaaS platforms can secure enterprise-level conversations.
Pearl Lemon helped Woap break through the noise and get meetings that matter.
