Woap B2B Lead Generation: Mapping Platform Case Study
This case describes prospect research and outreach for Woap, a B2B mapping platform.
Results and measurement
Lead and conversation outcomes should not be read as paid subscriptions unless independently recorded. Campaign denominators and closed-revenue attribution need supporting records.
Source: Pearl Lemon’s published campaign account. The figures are reported results, not an independently audited dataset.
Read the Ingram Micro Logistics Lead Generation Case Study or explore all lead generation case studies.
Client Overview
Client: Woap (WoMap) advanced digital mapping & navigation platform
Industry: Mapping, GIS, Location Technology
Goal: Secure enterprise-level B2B appointments
Challenge: Niche technical product + limited brand awareness
Solution: Precision targeting + multi-channel outreach + credibility-focused messaging
What Woap (WoMap) Does
Woap provides:
- Dynamic digital maps
- Indoor navigation
- Store-finder and multi-location mapping tools
- API integrations for enterprise systems
- A Google Maps alternative with more control, custom styling, and lower costs
Their ideal clients were retail chains, campuses, logistics operators, multi-location businesses, and software companies using mapping APIs.
The Lead Gen Challenge
Because Woap competes directly with Google Maps, outreach needed to:
- Educate prospects on why a switch makes sense
- Position Woap’s ROI (customisation, pricing, control)
- Reach senior tech, product, and operations decision-makers
- Break through the noise in an already crowded SaaS market
Target Identification Strategy
Pearl Lemon built B2B lists using:
- Multi-location retailers (50+ stores)
- Universities & medical campuses
- Logistics, warehousing & transport companies
- Real estate management groups
- SaaS platforms using mapping APIs
Key job titles included:
- CTO / CIO
- Head of Digital
- Head of Operations
- Product Managers
- Innovation Leads
- IT Directors
Each prospect was selected based on a proven mapping need.
Campaign Reporting & Process
Woap received:
- Weekly reports
- Lead lists
- Appointment summaries
- Conversation screenshots
- KPI tracking: open rates, reply rates, meeting bookings
Pearl Lemon also adapted scripts based on prospect objections and industry language.
Campaign Reporting & Process
Woap received:
- Weekly reports
- Lead lists
- Appointment summaries
- Conversation screenshots
- KPI tracking: open rates, reply rates, meeting bookings
Pearl Lemon also adapted scripts based on prospect objections and industry language.
Tech Product Lead Gen Nuances
Marketing a mapping platform required:
- Clear explanation of API benefits
- Competitor differentiation (vs Google Maps, Mapbox, etc.)
- Showing cost advantages
- Sharing demo links, documentation, and UX examples
We positioned Woap as the flexible, customisable, enterprise-friendly alternative.
Reported outcomes and evidence limits
The source account describes enterprise appointments and a conversation with an unnamed large retailer. It does not provide a dated appointment log or verified total. The original write-up labelled some results as estimated, so those estimates should not be treated as measured campaign performance.
No exact meeting count, named retailer endorsement or attributable revenue is established by the published evidence. Dated CRM records and client confirmation are needed before publishing a numerical result.
Final Thoughts
Tech and mapping products are hard to sell cold – but with the right:
- Targeting
- Messaging
- Outreach channels
- Industry positioning
Even niche SaaS platforms can secure enterprise-level conversations.
Pearl Lemon helped Woap break through the noise and get meetings that matter.
