Case Study: B2B Logistics Lead Generation for Ingram Micro Results
How a multi-channel outreach campaign helped a global logistics giant generate qualified enterprise leads across three countries
Pearl Lemon Leads partnered with Ingram Micro, one of the world’s largest logistics and supply-chain solutions providers, to run a fully-managed B2B lead generation campaign spanning the UK, France, and Spain. Using a coordinated mix of cold calling, LinkedIn outreach, and personalized email sequences, our team generated qualified expressions of interest from enterprise logistics contacts across Europe.
This case study walks through the strategy, execution, communication workflows, and real examples of how persistent multi-channel outreach can drive meaningful ROI even for global brands with complex offerings.
Client Overview
Company: Ingram Micro
Industry: Logistics / Supply Chain / Reverse Logistics
Target Markets: UK, France, Spain
Service Provided: Multi-channel B2B Lead Generation
Primary Goal: Generate qualified conversations with logistics directors, operations leaders, and supply chain decision-makers
Ingram Micro operates across the full logistics lifecycle from forward distribution to reverse logistics, returns processing, refurbishment, and end-to-end product movement. Their offering is broad, technical, and high-value, which made targeted B2B outreach essential.
Campaign Goals
- Reach logistics, warehousing, and supply-chain decision makers across three countries
- Use multi-channel sequencing to maximize response rates
- Deliver qualified interest to Ingram Micro’s internal ALT team
- Provide transparent reporting and campaign improvement suggestions
- Maintain momentum across multiple languages, regions, and industries
What Pearl Lemon Delivered
Multi-Channel Outreach Strategy
To access hard-to-reach enterprise contacts, Pearl Lemon used:
- Cold calling – direct conversations with operations and supply chain leaders
- LinkedIn outreach – connection requests, messaging, follow-ups
- Cold email – targeted emails with tailored value proposition
- Cross-channel follow-up – sequencing calls after LinkedIn acceptance, emailing after missed calls, etc.
This integrated approach increased touchpoints and dramatically improved engagement.
Real Qualified Leads & Client Communications
Throughout the campaign, Pearl Lemon delivered a steady flow of:
- Qualified expressions of interest
- Requests for more information
- Call-back requests
- Cross-country leads (UK, France, Spain, and even Germany)
Client responses included messages such as:
- “This is a good one – handed it over for our teams to prep an approach. Good work.”
- These exchanges demonstrated clear alignment between Pearl Lemon’s outreach and Ingram Micro’s internal opportunity pipeline.
Reporting & Optimization
Pearl Lemon provided:
- Weekly lead reports
- Breakdown of calls, emails, and LinkedIn activity
- Call recordings
- Highlighted opportunities and objections
- Recommendations for improving scripts, targeting, and messaging
The team alsoenhanced report structure after client feedback, making weekly summaries more actionable and easier to integrate into Ingram Micro’s internal workflows.
Behind-the-Scenes Team Coordination
The project required constant communication between Pearl Lemon operational leads and callers. Internal chats included:
- Daily updates
- Lead summaries
- Script changes
- Messaging variations for France, Spain, and the UK
- Cross-language support
- Sharing “lead of the week” call recordings
This internal alignment ensured that quality was maintained even across multiple regions.
Navigating the Technical Complexity of Logistics
Logistics lead generation is uniquely challenging because:
- Services are broad and technical
- Multiple solutions can apply to the same prospect
- Decision-making groups are large
- Language barriers and regional differences impact messaging
Our team adapted scripts and outreach angles for each country and industry segment, ensuring relevance and clarity.
Cross-Border Outreach (UK, France, Spain)
Pearl Lemon executed calls, emails, and LinkedIn outreach across:
- The UK (operations managers, logistics directors, warehouse leaders)
- France (supply chain managers, industrial operations, distribution contacts)
- Spain (solutions directors, ops leaders, logistics planners)
Despite language and industry nuances, the campaign consistently produced qualified interest.
Results Summary
- Qualified enterprise leads delivered weekly
- Email leads + callback requests
- LinkedIn connections + multi-message conversations
- Successful cross-border lead generation
- Consistent expressions of interest handed to Ingram Micro’s ALT team
- Improved reporting and campaign clarity over time
The campaign proved that even in a complex industry like logistics, multi-channel persistence works especially when combined with constant optimization and clear communication.
Want This For Your Company?
Pearl Lemon Leads helps global brands generate high-quality B2B leads through:
- Cold Calling
- Email Outreach
- LinkedIn Lead Generation
- Multi-Channel Campaigns
- Global & Multilingual Targeting
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