Chicago Luxury Realty Cold Calling Case Study
Pearl Lemon Leads’ original campaign walkthrough reports 63 leads for Chicago Luxury Realty: 34 booked calls and 29 callback or email requests. This historical real-estate cold calling case study separates those outcomes from property sales.
Results and definitions
| Reported measure | Meaning and limits |
|---|---|
| 34 booked calls | Appointments recorded in the campaign account; attendance and property transactions are not established. |
| 29 callback or email requests | Additional expressions of interest, separate from booked calls. |
| 63 total reported leads | 34 + 29. Booked calls are included in this total, not added to it again. |
| Approximately 3–4 months | The narration describes three months of results and a project spanning nearly four months. Exact campaign dates and year are not confirmed. |
The campaign
The team contacted Chicago homeowners using client-supplied lists, including expired listings, properties offered for sale by their owners and older last-sale records. The client supplied an initial script; conversations with the client informed its refinement.
The walkthrough describes call recordings, a master lead list, weekly reporting and ongoing client communication. Those records supported the distinction between appointments and requests for another contact. The public video is a campaign account from the agency, rather than an independent audit.
What these results establish
The reported outcome is a set of homeowner conversations and follow-up opportunities. The source does not establish how many appointments were attended, listings signed, homes sold or commissions earned. It does not provide the total number of unique homeowners contacted, so a lead conversion rate cannot be calculated reliably.
How to evaluate a similar campaign
A useful real-estate calling report should track unique contacts, interested responses, booked calls, attended calls, signed instructions and completed transactions separately. Deduplicate callback requests when they later become bookings. Agree how callers record permission for follow-up and how the agency handles the next conversation.
Original campaign evidence
Watch the Chicago Luxury Realty campaign walkthrough. The written figures above preserve the categories and uncertainty in that account.
Related evidence
Citygate Housing lead generation provides another property-sector example. Its campaign and result categories should be assessed separately.
