Pearl Lemon Ads Case Study 79% Conversion Rate in 5 Days for Citygate
Overview
In this Pearl Lemon Leads case study, Tamy, Operations Director at Pearl Lemon, breaks down a high-performance UK ad campaign that delivered 68 leads in just 5 days for Citygate Housing achieving an exceptional 79% conversion rate and a £3.51 cost per conversion, far below industry averages.
This campaign demonstrates how a simple landing page, strategic scheduling, and optimized targeting can turn 8,000 impressions → 86 clicks → 68 conversions, positioning Pearl Lemon as a top-tier performance marketing partner for the property management and housing industry.
Campaign Overview
Client: Citygate Housing
Industry: Property Management & Housing
Location: United Kingdom
Campaign Duration: 9-14 August (5 days)
Platform: Paid ads
Ad Schedule: Overnight delivery
Conversions: 68
Impressions: 8,000
Clicks: 86
CTR: 8.09% (industry average 2-5%)
Cost per Click: £2.77
Cost per Conversion: £3.51 (industry average £20-£50)
This campaign far outperformed typical housing & property advertising benchmarks.
Landing Page Walkthrough
The landing page was intentionally:
- Short
- Direct
- Conversion-focused
- Mobile-friendlyMinimalist but effective
The form required:
- Name
- Surname
- Email
- Contact number
A conversion was counted when a visitor filled and submitted the full form.
The landing page’s simplicity played a major role in the 79% conversion rate.
Performance Breakdown
Impressions: 8,000
Across five days of overnight delivery.
Clicks: 86
Indicating strong relevance and targeting.
Click-Through Rate (CTR): 8.09%
💡 Industry benchmark: 2-5% This campaign significantly exceeded expectations.
Conversions: 68
A conversion rate of 79%, which is extremely rare in the property/housing space.
Cost per Click: £2.77
Within the industry’s recommended range (£1-£3).
Cost per Conversion: £3.51
💡 Industry average: £20-£50 This campaign achieved conversions at 90% lower cost than typical housing sector ads.
Why This Campaign Performed So Well
Highly targeted overnight scheduling
Running ads overnight aligned perfectly with when the target demographic was most active reducing cost and boosting conversions.
A landing page built for one action only
There were no distractions, long paragraphs, or unnecessary navigation.
Strong ad-audience alignment
Messaging and visuals resonated with those actively seeking housing solutions.
Efficient cost control & fast optimization
Pearl Lemon’s team monitored performance daily, aligned with Citygate Housing, and ensured the best-performing ad variant received priority delivery.
High-performing creative
The top creative generated nearly all conversions and showed extremely high user interest from the start.
Understanding the Benchmarks (CTR, CPC, CPL)
CTR - 8.09%
Indicates excellent relevance between the ad message and the audience.
CPC - £2.77
Efficient cost considering the competitive UK property and housing market.
CPL - £3.51
A highly efficient cost per lead, outperforming standard property ads by a significant margin. This combination of high CTR, low CPC, and very low CPL is the hallmark of a top-performing campaign.
Next Steps for Scaling
Based on the strong 5-day performance, Pearl Lemon recommended:
- Increasing budget allocation to the winning creative
- Expanding into early-evening time blocks to capture more traffic
- Testing a second variation of the landing page to compare conversion rates
- Building lookalike audiences based on existing conversions
- Creating 2-3 micro-variations of the top-performing ad
Given the results, scaling potential is extremely high.
About Pearl Lemon
Pearl Lemon is a global growth agency helping brands scale:
- Lead generation
- Sales
- PPC & digital ads
- SEO
- PR
- Full-service marketing
With clients across 15+ industries, including housing, property management, finance, SaaS, and healthcare, Pearl Lemon delivers strategies that create real, measurable ROI.
Learn more: https://pearllemon.com
Work with our ads team: https://pearllemonleads.com
Browse more case studies: https://youtube.com/@deepakshukla
About the Campaign
Citygate Housing, a UK-based property and housing company, needed a fast-moving, high-volume lead generation campaign to reach individuals seeking housing support. Because this audience typically searches online late at night, we scheduled ads exclusively overnight to reduce competition and increase relevance.
