How Pearl Lemon Generates Qualified Piñata Property Leads via Meta Ads
Piñata, a fast-growing renter rewards and credit-building platform, partnered with Pearl Lemon leads to generate qualified leads from property managers and landlords and successfully book appointments with decision-makers managing hundreds to thousands of rental units. This case study outlines the campaign objectives, targeting criteria, Meta Ads strategy, and results, including how Pearl Lemon exceeded key goals ahead of schedule.
About Piñata
Piñata is a renter-engagement and rewards platform designed to improve the rental experience for both renters and property managers.
Piñata Helps Renters:
- Earn rewards for on-time rent payments
- Build credit
- Access curated partner perks
- Improve their financial wellbeing
Piñata Helps Property Managers & Landlords:
- Increase tenant retention
- Reduce late payments
- Add new revenue streams
- Differentiate their rental communities
- Enhance resident benefits packages
- Strengthen tenant satisfaction
Piñata is used by renters and rental operators across the United States.
Targeting Criteria
Pearl Lemon built the targeting strategy around Piñata’s strongest-value customer segment:
Primary Targets
- Multi-family property managers
- Student housing and university accommodation operators
- Off-campus housing providers
- Landlords offering resident benefit packages
- Operators seeking rent reporting, loyalty rewards, and fraud reduction
Unit Count Target
- Ideal range: 250-500 units (Piñata’s sweet spot)
- Acceptable range: 250-5,000+ units
Role Targeting
Decision-makers such as:
- Property managers
- Portfolio managers
- Directors of leasing
- Community managers
- Landlords with multi-property portfolios
This ensured only relevant prospects entered the pipeline.
Campaign Strategy
Pearl Lemon executed a structured Meta Ads (Facebook + Instagram) lead generation campaign.
Approach Included:
- Custom-designed creatives tailored for property managers
- Clear, benefits-driven messaging
- Behavioural + demographic targeting
- Continuous optimisation of cost per lead
- Testing multiple interest groups & lookalike audiences
- Lead qualification & filtering
- Manual lead follow-ups
- Prioritisation based on unit count + decision-maker role
The Goal: Maximise appointment-ready leads not just form fills.
Objective of the Pearl Lemon Campaign
Piñata partnered with Pearl Lemon to:
- Generate qualified leads from property managers & landlords
- Book 7 high-quality appointments
- Target large rental portfolios (250–5,000 units)
- Reach decision-makers who control resident benefit programs
- Identify operators prioritising retention, satisfaction, and fraud protection
This was a performance-driven campaign with clear KPIs and outcome expectations.
Results
Piñata’s campaign delivered strong outcomes:
- Lead Generation Performance
- 8 qualified leads generated
- 6 leads provided strong feedback
- High engagement + strong relevance to Piñata’s offering
- Appointment Bookings
- 4 appointments successfully booked so far
- Additional prospects in active conversation
- Goal Comparison
- Target: 7 appointments
- Progress: 4 delivered, 3+ currently in pipeline
The campaign is on track to exceed the original goal.
Client Relationship & Retention
Piñata continues to work with Pearl Lemon on an ongoing retainer due to:
- Consistent lead quality
- Efficient appointment setting
- Transparent reporting
- Strong communication
- Clear ROI from booked meetings
They have expressed high satisfaction with:
- Target accuracy
- Professionalism
- Campaign consistency
- The ability to reach mid-to-large-scale property managers
This is one of Pearl Lemon’s most stable and successful long-term paid lead gen partnerships.
Work With Pearl Lemon
Need help generating qualified landlord or property manager leads for your proptech platform or rental management solution?
