Pandemic Sales, Marketing and Lead Generation – Why You Need to Stay Active to Thrive

PANDEMIC SALES, MARKETING AND LEAD GENERATION

Pandemic Sales Marketing: Navigating Successfully Over the past few months, we’ve spoken with a lot of business owners across all kinds of industries about lead generation and each company falls into one of just two categories. There are those who are continuing to actively invest during the pandemic in a forward-thinking sales and marketing growth strategy and […]

Top Ten (+1) Ways to Use a B2B Newsletter to Generate More Leads

GENERATE MORE LEADS

Creating, and sending out a regular B2B newsletter can be a great way to passively generate leads, better connect with warm prospects and nurture existing clients and customers. It can also serve as proof of your industry expertise and as a brilliant brand builder as well as a content marketing tool. But only if it’s […]

Top 3 Signs It’s Time to Outsource Your B2B Lead Generation

B2B LEAD GENERATION

Are you really getting the most out of your sales team? At a time when every company is looking to ensure they not only survive but thrive in an uncertain, post-pandemic world, it’s a question that has to be asked. Perhaps you have reached a point where, at the end of the pipeline, the best […]

How To Adapt Your Sales Pitch to Virtual Sales Meetings

VIRTUAL SALES MEETINGS

Adapt Your Sales Pitch: Strategies It’s the official start to 2023 but the world is far from back to normal in the face of the COVID-19 pandemic and virtual sales calls are now becoming the norm, whether you like it or not. During a virtual sales meeting, selling requires different skills, and more planning than […]

Does Your Sales Process Build Customer Loyalty? It Should

CUSTOMER LOYALTY

Customer experience, client success and customer loyalty are big buzzwords in any business niche, and for good reason. When you wow your customers and are proactive about their needs, you build a powerful sense of loyalty that boosts retention and even leads to clients purchasing additional products and services beyond the first sale – something […]

B2B and LinkedIn Lead Generation – Effective Prospecting Tips Post COVID-19

B2B AND LINKEDIN LEAD GENERATION

In terms of lead generation and closing new business in the 21st century, LinkedIn is a hot spot. Or it can be. It allows you the chance to connect with potential new clients or customers in a way you never quite could before, on a one-on-one basis in a more social environment – as business-oriented […]

Everything You Need to Know About Chatbots for B2B Lead Generation

CHATBOTS B2B LEAD GENERATION

What’s your honest reaction to the idea of chatbots for B2B lead generation? FOMO? Seems like everyone has them after all, so shouldn’t you? Or fear of alienating potential leads and future customers by failing to ‘present’ a human ‘face’ to them at all times? Or maybe even distrust, as to how can you be […]

Lead Generation Guide for Beginners – Kickstart Your Journey

Lead Generation

Lead Generation Guide for Beginners Getting customers. That’s what business is all about. But it’s one heck of a process. There is so much that goes into turning a complete and total stranger into a happy-paying customer. You have to attract their attention, make them see value in your product, pique their interest. And then, […]