Provide More Service to A Wider Audience With Our Cold Calling for Merchant Services

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Selling is a transaction that is based on personal touch. When you adjust more dials, you should anticipate receiving more outcomes. The one drawback of using cold calling is that it may be rather difficult. This is because individuals may feel intrusive due to the high number of rejections they must endure to get the desired outcomes.

Cold calling is quickly becoming one of company owners’ most popular marketing strategies worldwide. Statistics show that by making just a few more call attempts, sales reps can increase the conversion rate by 70%. Further more, salespeople who state their reason for calling have a 2.1x higher success rate.

Calls are placed by a sales rep or business owner to a prospective client who falls within the parameters of their ideal customer profile using this method. 

Because cold calling is typically unsolicited, many companies and sales professionals try to avoid engaging in it because they don’t want to be a nuisance to the people they reach out to by telephone. 

However, if you take the appropriate precautions for cold contact regarding your merchant services, that worry of being turned down will disappear almost immediately.

An example of this precaution is asking for professional help. Good thing we’re here to assist with that. 

At Pearl Lemon Leads, we offer professional services for merchants that want to attract their target audience through cold calling efforts. We are sure that our sales team and agents will bring value proposition through telemarketing.

Give us a call to learn more about our services.

Cold Calling Tips To Get Your Merchant Services Sales Up!

Equip Yourself With Infos

When making a phone call, you must know who you’re contacting and why. You’ll need to know the business’s name, address, city, and state to do this. In addition, you need to have a simple script with an appropriate welcome ready. The welcome must be memorable enough to get the recipient’s full attention.

Alternatively, you could compose your own pitch or questions. Set up a face-to-face meeting or a follow-up phone conversation to ensure a complete presentation toward sealing the transaction. It may take some time to become proficient at scriptwriting as a salesperson. As a result, if you’re new to the world of merchant services, you may do extensive study online.

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Use Social Media And Email Marketing To Build A Relationship With Your Customers

A small business owner may not necessarily know how to make effective late-night phone calls. Even if your business is closed, you can still get better results from your marketing plan. Email and social media marketing can help you build a larger customer base.

On LinkedIn, connect with as many people as possible. Every month, send a link to some valuable content to all of your potential customers. While interacting with their material, you should also conduct a social media search for their company. Prospecting for new customers is easier today because many companies have their own Facebook, Twitter, and Google Maps sites. To complete the process, be sure you follow up and re-close on the deal.

If a potential customer has rejected your services, you should attempt to have at least three good encounters with them before ending your business relationship.

Make Use Of Every Prospect's Data

Most salespeople don’t work fast enough or hard enough to get the desired outcomes. The business owners you’ll be phoning may already be getting approximately 10 calls a day from other salespeople. As a result, you should try to reach as many people as possible.

The appropriate outcomes can only be achieved via the use of precise timing. To find a potential customer, you should hunt for someone who already needs your products or services. It’s possible that some potential clients won’t need your services right now. In the future, something could be required by others. As a result, you should look for those in immediate need.

Keeping track of how many dials you make each hour and day is also critical. As a result, it is one of the most significant drawbacks of cold-calling. Salespeople don’t usually make dials. The goal of any merchant service provider is to make more phone calls daily. Reduced rejections can be achieved by increasing your operating frequency. Increasing your call volume and frequency can significantly impact your sales results.

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Smile As You Dial

As simple as it may look, dialling a phone number is challenging. If you want your potential client to pay attention to your sales pitch, you must be enthusiastic and happy when you call. When it comes to sales, excitement is transferred from one person to another. As a result, you should make it a goal to revitalize the person on the other end of the line with your enthusiasm.

It has been shown that when you smile on the phone, your disposition changes instantly, and you are more likely to get what you want. The customer might pick up on the happiness in your voice and inflexion during the conversation. You’ll be able to get better results this way.

Why Pearl Lemon?​

You’re probably asking yourself this question.

The cold-calling specialists at Pearl Lemon are skilled at identifying leads and clients. Our services are designed with today’s business professionals in mind. They receive extensive training, and they are ready to accommodate any requests from the client.

We have demonstrated through thorough testing that our cold callers are both efficient and successful and easily adaptable to various corporate settings. We possess a degree of expertise that is unrivalled and unique.

Even though cold calling has a poor reputation, it is still often used in numerous industries today. Cold calling on the phone is still the most effective method for getting to know new customers personally. Long-term business ties can now be formed, which would not have been possible in any other way.

We don’t think a “one size fits all” approach to solving problems is right for our company.Contact us to learn more about our services.

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Cold calling will be effective if done right and if you have found the right mix for you and your prospective clients. Some extra steps you can adopt for a higher success rate are as follows:

  • Research before calling

Yes, more research. It is essential to know who you will be talking to. Do in-depth research regarding your prospects to get to know them and adjust your pitching to them. This helps increase your chance of building intent and making them your customer.

  • Record your calls

We know it sometimes makes you cringe, but this is one of the best ways to see and evaluate what you do wrong during your calls. You want both good and bad calls. The good calls show you which tactics work, while bad calls let you know which parts of your script you still have to tweak to make it effective.


At Pearl Lemon Leads, we acknowledge that there are niches that are challenging to take on even for pro cold callers.

However, that does not mean that we will back down from it. Rather than cave in, we strive to push ourselves more to conquer these niches and be better at our game.

Pearl Lemon Sales offers sales training programs to ensure you won’t need to employ or outsource another agency for your cold calling. 

We will provide you with sufficient and adequate cold calling training to make it so you can do it on your own-therefore saving a lot of money in the process. 


Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!