Get Your App Ranking At The Top With Our Efficient Email Marketing For Mobile Apps

Email marketing remains one of the most effective ways a business can reach its audience directly. Come to think about it; it’s not like social media or other sites. You are not posting, hoping that your prospects see or view it. With email marketing, you are sending something to individual inboxes where they will definitely see it. They may not immediately open it, but they will see the personalized subject line and company’s name each time the notification pops up. In a way, you are communicating directly with your audience.

Don’t get it wrong. Social media is a great marketing strategy, but you should not put it ahead of your email marketing. Did you know that email has over 2.9 billion user accounts? That’s nearly three times as many user accounts as Facebook and Twitter combined. Furthermore, Facebook and Twitter combined make up 0.2% of the emails sent daily. This is a huge difference. If you have users and prospects opted in your email list, you can be sure that everyone on that list will receive the intended message.

This is tempting, but you have to do everything to resist this temptation. The best way to grow your email subscriber list that is beneficial to your company is to grow it organically. Besides the email addresses on those lists not being highly qualified leads, many email service providers will not allow you to use purchased lists. You need people who are sincerely and genuinely interested in your products and services. That’s why it’s best to do it organically.

Do it as often as you can– but without getting annoying. Otherwise, people will mark or report your email as spam. The balance depends from business to business. For some, once a month is okay. For others, twice a week. For many, as long as essential information needs to be shared. You can experiment and test your audience to see what they respond to best.

There are various ways to go about this. But you can start by:

• Segmenting and personalizing your audience. A one-size-fits-all approach doesn’t work in the financial services industry. Offer your services depending on your client’s needs, stage and funds. As mentioned before, experiment with various tools to see what your audience responds to best.
• Keep your subject lines short and straightforward. This ensures that there’s a high opening rate from the customers.
• Pick the most favourable time and send your email. 
• Send mobile-friendly emails to your prospects.
• Re-engage and re-connect with inactive subscribers.
• Set email marketing goals.
• Optimize your emails for more effective results.