Get Your App Ranking At The Top With Our Efficient Email Marketing For Mobile Apps
If you still subscribe to the “email marketing does not work” group, I’m afraid you are missing out on a potentially huge market opportunity. An effective email marketing campaign for your mobile apps can get your messages out to your customers and clients and strengthen relationships.
With the increased competition in the app store industry, marketers who use email marketing can keep their users engaged and offer more services to them. Email marketing is a critical component, and it can drive customer retention for all businesses.
With strategic email marketing in place, you will be surprised at the client turnout. More to it, you will see a lot more prospects scrambling for your services.
Pearl Lemon Leads is a leading email marketing agency that can help you grow your business by establishing a well-rounded email marketing strategy.
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Why Is Email Marketing For Mobile Apps Important?
It is a known fact that the main thing mobile apps struggle with is user retention, with average 30-day retention rates as low as 5.7% in some industries and the average global 30-day app uninstall rates as high as 28%.
It has been well established that retaining users is much more important than acquiring new ones, presenting a big challenge for mobile app companies and developers.
Fortunately, email marketing can boost these retention rates and combat user churn. Email marketing, alongside your other digital marketing strategies, can help persuade users to re-engage with your app and improve your chances of retaining them long-term.
Since 99% of consumers check their emails daily, email marketing is an excellent way to keep your app at the top of mind throughout your customer’s routine.
Email marketing for mobile apps is an avenue to reach users and notify them of any promotional deals regularly. What email marketing can do for your business goes beyond just getting your messages into your prospect’s inboxes.
Several other studies show that email marketing is an effective marketing channel. As technology advances, email is propelled ahead of other communication channels. Also, in email automation, AI( Artificial Intelligence) has changed how customers receive and engage with emails.
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Email marketing has many benefits. When used correctly, it can boost general sales and ROI. Email marketing is a scalable and effective communication tool that is still widely used by most consumers.
You can use email marketing to send targeted and personalized messages. It can also boost the effectiveness of your direct marketing campaigns.
Here’s what our team at Pearl Lemon Leads will do for you:
- Define Your Goals And Set Targets: We have experienced email marketers who will take the time to understand your goals and set targets for what you want to achieve. Additionally, we will look at your previous campaigns’ overall performance and give you actionable insights. Whether you want to increase your ROI or boost engagement, we are here to help.
- Select A Suitable Service Provider: Once we set our targets, your campaign’s creative will help you decide on an email service provider best fit based on your performance indicators.
- Build A Mailing List: We can do this by either giving users the option of joining in on your mailing list in-app or placing a pop-up on your official website and social handles.
- Optimize Your Emails For Mobile And Desktop: We know how important it is that your emails be compatible and readable on mobile and desktop. Our team will work on this from the onset to ensure that they are displayed correctly on all user devices.
- A/B Test Your Email Campaigns: This is an efficient way to fine-tune your emails and optimize them for the best results. The data we collect from the A/B testing helps us develop a strategy aligned to what your users like.
- Troubleshooting And Analysis: Even with everything in place, it’s possible that you will experience some issues after launching your email marketing campaign. We will analyze all your feedback and insights from your customers to help us compare how the campaign performed.
Let Us Connect You To Your Clients
Let our team at Pearl Lemon Leads take over your email marketing strategies.
We can send emails to your clients on your behalf and target prospects.
The best part about this is that it’s pretty simple. Just tell us what type of relationship you want to establish with your clients. Email marketing can change the whole relationship between your clients and your company.
Take the boring out of your mobile app services with our targeted messaging. Our experts at Pearl Lemon Leads will create a tailored strategy to put your services ahead in this highly competitive world.
Ready to get started?
Reach out to us today!.
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FAQs
Email marketing remains one of the most effective ways a business can reach its audience directly. Come to think about it; it’s not like social media or other sites. You are not posting, hoping that your prospects see or view it. With email marketing, you are sending something to individual inboxes where they will definitely see it. They may not immediately open it, but they will see the personalized subject line and company’s name each time the notification pops up. In a way, you are communicating directly with your audience.
Don’t get it wrong. Social media is a great marketing strategy, but you should not put it ahead of your email marketing. Did you know that email has over 2.9 billion user accounts? That’s nearly three times as many user accounts as Facebook and Twitter combined. Furthermore, Facebook and Twitter combined make up 0.2% of the emails sent daily. This is a huge difference. If you have users and prospects opted in your email list, you can be sure that everyone on that list will receive the intended message.
This is tempting, but you have to do everything to resist this temptation. The best way to grow your email subscriber list that is beneficial to your company is to grow it organically. Besides the email addresses on those lists not being highly qualified leads, many email service providers will not allow you to use purchased lists. You need people who are sincerely and genuinely interested in your products and services. That’s why it’s best to do it organically.
Do it as often as you can– but without getting annoying. Otherwise, people will mark or report your email as spam. The balance depends from business to business. For some, once a month is okay. For others, twice a week. For many, as long as essential information needs to be shared. You can experiment and test your audience to see what they respond to best.
There are various ways to go about this. But you can start by:
- Segmenting and personalizing your audience. A one-size-fits-all approach doesn’t work in the financial services industry. Offer your services depending on your client’s needs, stage and funds. As mentioned before, experiment with various tools to see what your audience responds to best.
- Keep your subject lines short and straightforward. This ensures that there’s a high opening rate from the customers.
- Pick the most favourable time and send your email.
- Send mobile-friendly emails to your prospects.
- Re-engage and re-connect with inactive subscribers.
- Set email marketing goals.
- Optimize your emails for more effective results.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!