A successful cold email outreach campaign involves a lot more than simply collecting a list of prospects and sending mass emails from your personal email account. The best and most successful cold email lead generation campaigns are well-planned, brilliantly executed projects. And to create something like that, you need a robust email tool to help you. Lemlist is one of our favourites, (and not just because of the fruity association) and here we’ll take a little time to explain why.
WHY CHOOSE A TOOL LIKE LEMLIST?
Before we dive into the nuts and bolts of the Lemlist interface itself, many new to cold emailing might wonder why they should consider using a specialist tool like it at all. Why not just use a free Mailchimp account or something?
The simple answer is that you need a tool that is specifically built for cold email. Mailchimp is fine for newsletters and similar email blasts, as you are sending to an audience that knows who you are and has interacted with, in one way or another, before. Cold email is called that because you are reaching out to strangers. The way to do so is very different, and so you do need a very different tool.
WHAT IS LEMLIST?
Lemlist is a complete cold email campaign creation tool that also features some pretty robust reporting and A/B testing features. To be honest it’s one of those tools we – and you – see on a site like Appsumo, a place where you can always find interesting SAAS tools, and think, hmm, that might be worth a try. For us, Lemlist was one of those.
We’ve tried a lot of cold email tools, and we regularly use a couple. The biggest key to continuously being able to generate leads from cold email campaigns is a willingness to keep testing, keep trying new things. If you want to run automatic campaigns that never change and churn out automatically having taken ten minutes to set up sorry to say, you are not going to get very far with cold email.
That having been said a tool like Lemlist does do a lot of the heavy lifting for you, and it certainly takes away the legal headaches that can come along with cold email as it almost forces you to stay on the right side of the law.
LEMLIST FEATURES WE LOVE
As we mentioned, there are lots of other cold email tools and software suites out there. So, what do we particularly like about Lemlist? Here’s a look at some of the things that have earned it a spot in our day-to-day toolbox at Pearl Lemon Leads.
THE PERSONALIZATION STUFF
The biggest thing about Lemlist that we love, and has made it a tool that we have adopted across the team is the personalization features it offers.
Sure, all email tools let you personalize the text to a certain degree, but if you are sending cold email you have to stand out in the recipients email box right away. In seconds. And an image is a great way to do that. And Lemlist’s superpower is that it allows you to create personalized images – for every recipient on your list – from within the tool and without having to struggle with an image editor.
Why is this such a game changer? Because think about it. What would you do if a stranger sent you an e-mail with a cute or funny picture that mentions your name, your business’ name or your website?
The answer is that you will be more inclined to read it, even if it is just out of curiosity. And we’ve found that people are more likely to respond. A personalized image, as corny as this is going to sound, shows you care.
Your prospect has no idea that you didn’t spend more than a few seconds to create that image and even the toughest business person will feel at least a little bit flattered that you’ve spent time and energy creating an image just for them. And if you choose an image that’s compelling, funny, or cute, putting a smile on someone’s face is a great way to open a possible conversation.
Creating these clever personalized messages is, as we mentioned, all done from within the interface. If you want to get started quickly they have a few templates that you can just personalize with your information in just a few clicks.
Here’s an example:
Neat huh? And Tommy and Alfie could probably get anyone’s attention. There is also a personalized video option available, although that does come at a significantly higher price.
We have continued to find new ways to make use of these features and we have seen good, often great results, just by making use of such a seemingly simple technique. Simple, but very smart. Sending cold outreach e-mails are all about building relationships instead of selling right away.
EASY, FUN INTERFACE
At Pearl Lemon Leads we work hard, and are happy to do so, but when are things are easy to use we love them. If they are also a bit fun and quirky, we love that too. As a company that tries not to take itself too seriously, we appreciate others who do the same.
The Lemlist dashboards are easy to use. Setting up a campaign is basically a five-step process that is simple for even a first time user to get to grips with quickly and easily and start creating your first Lemlist campaign.
THE GREAT CUSTOMER SUPPORT
At Pearl Lemon Leads we like to be responsive. We actually answer our own messages, so the fact that the guys behind Lemlist do too is something we’ve been seriously impressed with. And if you are new to cold emailing, or just want to get better they have an extensive cold email academy offering that you’ll find very useful as well.
LEMLIST PROS AND CONS
No product is ever perfect, and Lemlist is no exception. If you are, having got to this point in our review, considering trying it for yourself here’s a look at what we have found to be the biggest pros and cons about Lemlist to keep in mind as you decide.
Pro: The Personalization Advantage
We can’t state this often enough; personalisation is one of the biggest keys to cold email success. Making sure that the copy you use is customized for each recipient is something you can do in any email tool, but the image personalization feature in Lemlist is a unique twist. It’s not just a gimmick, it really does help to create emails that look and feel more authentic, especially to the recipient.
Pro: Great Support
The level of support provided by Lemlist really is stellar. Some might say that because it’s a smaller concern (right now) that is likely to change as it grows, but we haven’t seen that so far.
CON: THE BUDDY DISTRACTION
In Lemlist contacts are described as ‘buddies to be’. While we appreciate the fun sentiment it can make the user interface a little more confusing for some. But this is a minor gripe.
CON: THE HIGHER TIER PRICING MAY BE A BIT MUCH FOR SOME
Like the majority of SAAS products Lemlist’s pricing is tiered. And going up to personalized videos from just personalized images is a huge leap in terms of cost -$34 vs. $500 a month. We’d like to see that pricing disparity addressed because $500 is a lot off money for a smaller agency or single entrepreneur to find, so we can only assume a lot of people just are not getting to try out the video tool at all.
THE FINAL PEARL LEMON LEADS VERDICT ON LEMLIST
The cold email outreach space is filled with half-baked products, but Lemlist really stands out. The team behind it stand behind their product and have made lots of improvements since we first started using it. It’s not the only cold email tool we use, as sometimes larger projects call for something more complex, but it is a tool that we use very often and are pleased with overall.
Sending outreach emails, or follow up emails has never been easier. And since you can create emails for any sort of campaign, link building and marketing has never been easier.
There is a free trial you can make use of that lasts for 14 days and does not call for payment information, so why not give it a try for yourself and see what it can do for you?
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