Generate Solar Sales Leads With Pearl Lemon’s Leads Targeted Key Insights

Sales and happy clients will only happen if you’re able to generate enough solar leads. And not just any solar leads, but unique and qualified leads who are in an excellent financial position to go solar.

Even though it’s an easy alternative to generate leads from third-party solar lead generation companies, depending on this strategy alone is not efficient. For one, they are either too cheap and low-quality or too expensive if they are unique and qualified.

In this era where everyone first Google’s for information, relying on 3rd parties isn’t enough. A solid digital marketing plan is the difference between your success and failure.

To fill your pipeline with high-quality solar leads, you will need to adopt an effective combination of innovative lead generation tactics and strategies. Pearl Lemon Leads helps start-ups to large enterprises jump-start their growth, boost their brand awareness, and source qualified leads.

Let Us Get You Started With Our Bespoke, Result-Oriented Lead Generation Campaigns

To make your brand stand out and drive more engagement for your business, you need to reach your prospects in a more personalized way. Creating a campaign should be easy and seamless.

Define Your Target Audience

The first thing you need to do before creating a lead gen campaign is to have a clear picture of who and what your customers look like. Ask yourself basic questions like:

Who are my target customers?
Where do they live and work?
What languages do they speak?
Are learned or unlearned? Etc

Pitch Your product

Pitching involves selling your product to your prospective consumers. You need to describe it to your ideal customers and draw their interest in you. Interest them until they purchase, spare no details.

Launch Your Campaign

Whether you want to increase your brand awareness or look for more qualified leads, you need to outline your campaign goals and publish them. After launching your campaign, you will start receiving data about people engaging with your brand.

Accelerate Your Sales Pipeline and Generate More Leads with Custom-Tailored and Interactive Call-to-Actions

At Pearl Lemon Leads, we deliver interactive messages that make it easier for prospects to learn about your brand. In the current business state, generating solar leads by indiscriminately knocking on people’s doors or cold calling is only a waste of time and money.

Poorly planned marketing and prospecting efforts will lead to terrible response rates, and worse, you risk damaging your brand reputation. What will set you apart as a successful solar installer company is DATA.

Data will help you find and qualify solar leads before you engage them, and it also ensures that every knock, call, mail, or text is met with a positive attitude.

Data is pivotal in the sales cycle. You can track down leads, get in-depth information essential to creating a high-quality lead list, and help your sales team nurture solar leads with automated, data-driven marketing strategies to the sale.

Using data in your marketing and prospecting efforts is a solar sales game changer.

Pearl Lemon Lead’s Approach to Generating Solar Leads

Create Lead Magnets

Lead magnets are precious tools any marketer should use. Lead magnets are pieces of content you offer people in exchange for their contact information, and they often result in high-quality leads.

Examples of lead magnets include links for people to sign up for a free consultation, document downloads, etc. Think about the things your clients might want to know, write guides for homeowners.

Use your lead magnets to give valuable information that will direct homeowners to landing pages that will have them give you their contact details.

Run Ads

Executing campaigns through Google or Bing ad services is a great way to generate solar leads. These targeted ads run through search engines and should answer questions your prospective leads are asking.

Set up ads using targeted keywords you want to be found for. These ads can run for the period you want, and anyone who clicks on these ads will automatically be redirected to your landing page.

Ensure that you are running ads targeted to your services only. Having a Google My Business account is an excellent place to start as your company will show up in local searches so homeowners can have access to your contact info, pictures of your previous work, and customer reviews all through Google.

Establish a referral program

Referrals are also a lucrative method of generating new potential customers. A solid referral program runs on nothing but word of mouth for good products and services. If your services and products are good enough, people will have no problem referring your company to their friends and family. Setup your website to receive Google reviews to have somewhere to track word of mouth.

You can also set up links on your website where your customers can direct their referrals and award them with different rewards like cash prizes.

Start writing blogs

Writing blogs is one of the best ways to generate organic traffic to your website. A good blog contains quality articles that answer questions and queries your clients are asking.

They also position you as a thought leader in your industry and help educate your client base. You can include information answering questions that you think people might need answers to, keywords to help your future readers find your content in their searches, and a CTA to direct visitors to your landing page.

Where possible, hire full-time content marketers to write optimized articles for search engines.

Make use of free and paid social media

After you get your landing page sorted, get onto popularizing your brand and gather leads. You can do most of this through social media. For example,

Create a company page and start posting. Social media is a big part of our day-to-day life. Beyond connecting with friends on social media, people use social media to follow brands they like, so having a company social media page should be your top priority.
Engage your customers. Respond to queries, comments, and reviews. When necessary, respond directly to your customer’s messages and ensure that your page is updated with your website link, address, and current phone numbers people can get you by.
Use your social profiles to share images of your work, write interesting articles about your industry, mention any special deals and offers you are running, and all of that.
Make it a point to follow and interact with leaders in the solar industry, influencers, blogs, magazines, and educational institutions. This will help you build credibility for your company and put you in their audience.

Property Data & Owner Info Platform

In the last years, property data software has made it easier for solar professionals to create, qualify and contact their unique lead lists using the available public data.

You can visit many platforms to sift through prospects in any location of your choice, depending on various demographics. The best and most logical place to start is the “location.”

You can find more perfect prospects using:

Household Income
Household Net Worth
Property Value
Current Equity
Mortgage Loans
Mailing Address
Occupation Group
Interests/Hobbies
Age
Marital Status
Education Level
Etc.

This information will help you analyze your prospects and help you build your business.

Solar lead lists

You can create lists of targeted solar leads with data-driven insights. Quick lists are pre-built marketing lists with predefined criteria already built for you. All you need is to add your area of interest, and you are good to go.

Various quick Lists are available to help you get started, with many created for home and property services professionals, like solar installers.

And once you build your master list, you can add additional criteria to segment it to smaller lists that are more defined. This allows you to build a list of solar leads who are more likely to become solar sales.

You can start with insights from property owners to give you a visualization of:

Owner Type
Gender
Age
Education Level
Marital Status
Interests
More

You can further go into insights from the properties of your prospects. Property insights give you an overview and visualization of:

Property type
Owner-occupied or not
Monthly transaction volume
Estimated equity
Assessed value
Estimated tax rate
More

Lead Generation Is All About Strategy, Business, And Data

Pearl Lemon Leads is a marketing agency offering services to Freelancers, SME’s and start-ups in the UK and worldwide. Our Lead generation solutions will help you grow your business in London and across Europe.

You Can Count On Us To Deliver An Award-Winning Service.

Our founder Deepak is a B2B Lead generation expert based in London. He’s featured in SEMrush’s blog and their webinars, where he has shared expertise on LinkedIn lead generation.

Furthermore, he’s also featured as a guest on the podcast LinkedInformed where he shares his insights on LinkedIn articles!. Also, check out his 100 days of cold email playlist!

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Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!

And there’s A LOT more where that came from! Click the big yellow button below to see more, or just give Deepak a call to discuss your lead generation goals. Pearl Lemon Leads provides the best lead generation London has to offer.

What they say about us

Working at Pearl Lemon has been insightful. My work experience has developed tremendously as I have learnt a lot about growth, lead generation, Saas products and a lot more. The team is helpful, professional and friendly. Pearl lemon has the best working environment so far and our tasks are executed effectively. I would absolutely recommend them if you are looking for a fully developed SEO team, growth & lead generation, and everything you need to stand out online.

Anita Jackson

Pearl Lemon provides such a unique, rich and rewarding work experience. Which I can safely say is unlike any I have ever experienced. The team is vibrant, engaging and supportive. There is such a high degree of ownership that allows for purposive growth and results. If you are looking to join or work with a result oriented, distributed SEO, Growth and Lead generation team. Then I heartily recommend that you reach out to the Pearl Lemon team

Busola Marcus

I've been working with Deepak and his Pearl Lemon team for 6 months now and I couldn't be happier. Their quality of work outshines other SEO agencies I've worked with in the past. Their attention to detail, communication and passion towards what they do far exceeded my expectations. I've recommended Pearl Lemon to 2 colleagues and they've been just as happy as I am. If you're looking for a dependable SEO agency that will put as much time and care into your business as you do, I highly recommend working with Pearl Lemon!

Shawn Petrusich

Working with Pearl Lemons has truly been a refreshing experience. They really do care about the quality and results they provide to you. Especially Kaz, his unwavering persistence and dedication towards hitting our numbers in a unique campaign speaks volumes. I have never worked with an agency that won't stop until we hit our numbers. I definitely recommend Pearl Lemons for all things marketing.

Brandi Macouzet

The site ranks on the first page in Google, which has increased the number of incoming calls. Pearl Lemon is communicative and transparent. They’re exceptionally helpful, providing additional resources to help answer questions. Overall, they’re fantastic partners.

Brandi Macouzet

The campaigns led to an influx of new listings as well as buyer leads. Pearl Lemon responds quickly to inquiries and communicates effectively with the internal team. The team is hard-working, knowledgeable, and easy to work with.

Chris Myers

Ready to get started?

We’d love to be a part of your success journey with our lead generation services. Book a call and speak with one of our professionals about the next step for your business.