Sales and happy clients will only happen if you’re able to generate enough solar leads. And not just any solar leads, but unique and qualified leads who are in an excellent financial position to go solar.
Even though it’s an easy alternative to generate leads from third-party solar lead generation companies, depending on this strategy alone is not efficient. For one, they are either too cheap and low-quality or too expensive if they are unique and qualified.
In this era where everyone first Google’s for information, relying on 3rd parties isn’t enough. A solid digital marketing plan is the difference between your success and failure.
To fill your pipeline with high-quality solar leads, you will need to adopt an effective combination of innovative lead generation tactics and strategies. Pearl Lemon Leads helps start-ups to large enterprises jump-start their growth, boost their brand awareness, and source qualified leads.
To make your brand stand out and drive more engagement for your business, you need to reach your prospects in a more personalized way. Creating a campaign should be easy and seamless.
Define Your Target Audience
The first thing you need to do before creating a lead gen campaign is to have a clear picture of who and what your customers look like. Ask yourself basic questions like:
Pitch Your product
Pitching involves selling your product to your prospective consumers. You need to describe it to your ideal customers and draw their interest in you. Interest them until they purchase, spare no details.
Launch Your Campaign
Whether you want to increase your brand awareness or look for more qualified leads, you need to outline your campaign goals and publish them. After launching your campaign, you will start receiving data about people engaging with your brand.
At Pearl Lemon Leads, we deliver interactive messages that make it easier for prospects to learn about your brand. In the current business state, generating solar leads by indiscriminately knocking on people’s doors or cold calling is only a waste of time and money.
Poorly planned marketing and prospecting efforts will lead to terrible response rates, and worse, you risk damaging your brand reputation. What will set you apart as a successful solar installer company is DATA.
Data will help you find and qualify solar leads before you engage them, and it also ensures that every knock, call, mail, or text is met with a positive attitude.
Data is pivotal in the sales cycle. You can track down leads, get in-depth information essential to creating a high-quality lead list, and help your sales team nurture solar leads with automated, data-driven marketing strategies to the sale.
Using data in your marketing and prospecting efforts is a solar sales game changer.
Lead magnets are precious tools any marketer should use. Lead magnets are pieces of content you offer people in exchange for their contact information, and they often result in high-quality leads.
Examples of lead magnets include links for people to sign up for a free consultation, document downloads, etc. Think about the things your clients might want to know, write guides for homeowners.
Use your lead magnets to give valuable information that will direct homeowners to landing pages that will have them give you their contact details.
Executing campaigns through Google or Bing ad services is a great way to generate solar leads. These targeted ads run through search engines and should answer questions your prospective leads are asking.
Set up ads using targeted keywords you want to be found for. These ads can run for the period you want, and anyone who clicks on these ads will automatically be redirected to your landing page.
Ensure that you are running ads targeted to your services only. Having a Google My Business account is an excellent place to start as your company will show up in local searches so homeowners can have access to your contact info, pictures of your previous work, and customer reviews all through Google.
Alternatively, you can use targeted paid ads if you are looking for new business or want to get your name in front of people looking for your products and services.
Currently, all major social media sites run targeted ads, so you can choose to either boost your posts or you can create targeted industry-specific ads for anyone who may be interested in the solar industry in general.
Referrals are also a lucrative method of generating new potential customers. A solid referral program runs on nothing but word of mouth for good products and services.
If your services and products are good enough, people will have no problem referring your company to their friends and family. Setup your website to receive Google reviews to have somewhere to track word of mouth.
You can also set up links on your website where your customers can direct their referrals and award them with different rewards like cash prizes.
Writing blogs is one of the best ways to generate organic traffic to your website. A good blog contains quality articles that answer questions and queries your clients are asking.
They also position you as a thought leader in your industry and help educate your client base. You can include information answering questions that you think people might need answers to, keywords to help your future readers find your content in their searches, and a CTA to direct visitors to your landing page.
Where possible, hire full-time content marketers to write optimized articles for search engines.
3rd party websites provide prospects and professionals with information and reviews they need to get started.
After you get your landing page sorted, get onto popularizing your brand and gather leads. You can do most of this through social media. For example,
In the last years, property data software has made it easier for solar professionals to create, qualify and contact their unique lead lists using the available public data.
You can visit many platforms to sift through prospects in any location of your choice, depending on various demographics. The best and most logical place to start is the “location.”
You can find more perfect prospects using:
This information will help you analyze your prospects and help you build your business.
You can create lists of targeted solar leads with data-driven insights. Quick lists are pre-built marketing lists with predefined criteria already built for you. All you need is to add your area of interest, and you are good to go.
Various quick Lists are available to help you get started, with many created for home and property services professionals, like solar installers.
And once you build your master list, you can add additional criteria to segment it to smaller lists that are more defined. This allows you to build a list of solar leads who are more likely to become solar sales.
You can start with insights from property owners to give you a visualization of:
You can further go into insights from the properties of your prospects. Property insights give you an overview and visualization of:
Pearl Lemon Leads is a marketing agency offering services to Freelancers, SME’s and start-ups in the UK and worldwide. Our Lead generation solutions will help you grow your business in London and across Europe.
You Can Count On Us To Deliver An Award-Winning Service.
Furthermore, he’s also featured as a guest on the podcast LinkedInformed where he shares his insights on LinkedIn articles!. Also, check out his 100 days of cold email playlist!
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
We’d love to be a part of your success journey with our lead generation services. Book a call and speak with one of our professionals about the next step for your business.