Email Marketing for Educational Institutions Expert Tips

Email Marketing For Hotels

Your school can use email marketing to build and reinforce valuable relationships with prospects as a key component of your digital marketing strategy. 

With the right email strategy, you can engage your target audience, push them further down the enrolment funnel, and address their needs, motivations, and concerns more directly and personally.

Globally, there are estimated to be 4.6 billion email users by 2025, with 376 billion emails sent and received daily. This just shows that more and more people rely on this medium of communication and possibly a rapidly rising channel for marketing.

Recent research indicates that email marketing still yields a high return on investment (ROI) despite the rise of countless social media platforms and other digital marketing channels in recent years.

The best way for schools to maximise their efforts is to create an email marketing strategy that is reliable and stable. By crafting compelling and persuasive emails, you can increase student enrolment numbers by leaving a lasting impression.

But the strategy is never enough to cover something. It also needs specialisation, talent, and effort. We highly doubt that you have all the time in the world to get these factors into place in a week.

For that reason, we relieve you from that worry by offering our best email marketing services for educational institutions here at Pearl Lemon Leads.

Want to know more about what we can give? Book a call with us.

laptop work, Cold Calling for Health Insurance, Lead generation, cold calling, cold email

Digital Means for Educational Institutions

Modern technologies and the internet have created numerous opportunities for the education sector.

Research predicts that the global e-learning market will reach $458 billion in the next few years. A large part of the reason for this is the increasing number of internet users and the widespread availability of broadband internet and mobile phones with internet capabilities.

Traditional educational institutions and private developers have released over 520,000 educational apps. E-learning apps are not the only thing saturated in the e-learning market—online courses, videos, eBooks, and websites are also easy to find.

Education marketing aims to promote valuable educational content through various marketing strategies. Developing new educational content and gaining traction using social media is often the only way to reach students in the 21st century. 

In fact, doctoral courses in education emphasise the importance of marketing for driving revenue and growth.

To survive the cutthroat competition in the field, education industry leaders must leverage education marketing as soon as possible.

Sent Files

Email Marketing Strategies We Can Employ

Our recommendations are based on recent research and do not necessarily apply to every situation. In addition, specific strategies may be deemed ineffective compared to others. That’s why we take the time to learn about you and recommend suitable approaches.


1. Personalisation

Feeling like just another number doesn’t sit well with customers. It’s important to them that they feel valued and memorable–that someone took the time to tailor an email to their specific needs.

Sending your audience personalised newsletters and emails based on their interests are two ways to personalise your emails.

You can also accomplish this by sending out emails at a specific time of the day. 

By taking note of your recipients’ time zones, you can send the correct email at the right time once you have established an email list.

2. Customer Appreciation Emails

Another way to go about email marketing is the use of appreciative emails.

It is possible to send birthday messages and promotions or discounts in appreciation emails. The user can be thanked by sending “Thank you” emails after using early access invites for specific events. 

You will simultaneously increase the satisfaction of your customers and garner positive feedback from them that other people will hear in the future. 

Cold Calling Services, Cost Per Lead Marketing Services, cold email
Startup Life

3. Behavioural-based Segmentation

Taking the time to do this will be worth it in the end. 

Your emails can be tailored for particular categories, such as the size of the company and the industry, by segmenting your customers based on these factors. 

You can achieve greater conversion rates, leads, revenue, and return on investment (ROI) if you segment your audience instead of sending everyone the same generic message. 

4. Customer Feedback and Suggestions

People want different things, they might be similar in taste, but we’re telling you they are not the same. You’ll be knowledgeable about this once you observe all the related parties in your institution. 

To better understand your business, you should ask them what they think of the quality of education and what could be done to improve it.

It is just important to refrain from asking too many complex and hard-to-answer questions so that your stakeholders will continue to engage with you. 

Social Friends
team collage PLL

Team Up With Pearl Lemon Leads

Those who are prepared can take advantage of the challenges of today’s evolving world, and the changes brought about by the pandemic. After all, that crisis showed how technology could save us all from a severe worldwide recession.

Using email marketing strategies to promote safe learning can benefit schools nowadays. There’s no doubt about that. Through emails, you can look professional and still engage in a marketing sale for your university or school.

Suppose you are still doubting email marketing for you or simply want to avoid a potentially expensive mistake. In that case, Pearl Lemon Leads offers innovative digital marketing solutions that follow best practices for higher education marketing to make your academic offering stand out.

Book a call now to get started.

As Featured In

Video Case Studies

Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!

And there’s A LOT more where that came from! Click the big yellow button below to see more, or just give Deepak a call to discuss your lead generation goals. Pearl Lemon Leads provides the best lead generation London has to offer.

What they say about us

The client appreciated the positive experience working with the Pearl Lemon team. Their workflow was straightforward and always ready to answer any questions. They were very helpful in providing instructional videos and their speed of execution was impressive.
Scott Henderson
Pearl Lemon successfully helped the client raise a significant amount of funding. Communication is seamless through weekly calls and regular progress updates. They respond promptly to requests and delivers work ahead of time. They are proactive which resulted in ongoing collaboration.
Matthew Roles
Thanks to Pearl Lemon's SEO efforts, the client noted that their rankings returned and a number of their keywords have improved significantly. Their site also changed in terms of loading time and UX following as they follow the team's recommendations. They are responsive, helpful, and honest.
Sam Wilson
The project increased conversations with customers and increased understanding of the market. A reliable partner dedicated to their work, Pearl Lemon been notably responsive and helpful throughout the engagement.
Max Newton

Interested in our cold email consulting services?

Book a call with Pearl Lemon Leads today


You can market your university, college, academy, or school in several ways. You can use:

  • Social Media
  • Digital Advertising
  • Official Website
  • Online Reviews
  • Video Content
  • Educational Apps
  • Community Engagement

Or you can hire a company like Pearl Lemon Leads to answer your marketing and lead generation needs. Book a call with us now.

An email marketing campaign is not only one of the cheapest marketing methods an institution can use to market its university. It is also one of the most effective marketing methods for ensuring the university’s return on investment (ROI). The marketing team finds that, on average, for every dollar that we spend on email marketing, we receive a return of $44 for every dollar we spend.

We all know that email marketing helps build brands, engage customers, and drive revenue. However, to be truly effective, you must follow the “5 T’s”: Tease, Target, Teach, Test, and Track.

  • Tease: Make sure you can deliver on the promise you make in your subject line. It’s essential to know the difference between teasing and clickbait. 
  • Target: In simple terms, effective communication is personalised. Make sure you give your customers relevant content based on what you know about them.
  • Teach: Email can be used as a teaching tool to increase customer engagement, build brand perception, and generate viral marketing.
  • Test: Email marketing can allow you to learn things in a day that would take direct mail marketers months to do. Get yourself a good test plan, and follow it.
  • Track: Engagement should be the primary measure of success in a campaign, not revenue. Keep track of everything! Your audience can see which content they are engaging with and your improvement over time.

Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!