Before any sales team can effectively connect with a prospective customer and pitch a company’s products or services, someone has to establish an appointment for both the sales rep and the prospective customer to connect. This is where appointment setting – and an appointment setter – comes in.
While that basic explanation makes appointment setting sounds rather easy, that is actually far from the truth. Appointment setters have to possess strong communications, interpersonal and persuasive skills in order to be able to successfully take qualified leads and convince them to set aside some of their valuable time to listen to the company’s sales pitch.