The role of an appointment setter is to turn prospects into qualified leads and get them to book an appointment in a calendar. Appointment setters are brought in when a company needs their calendars booked for demos and calls to increase their sales and client base.
While that basic explanation makes appointment setting sounds rather easy, that is actually far from the truth. Appointment setters have to possess strong communications, interpersonal and persuasive skills in order to be able to successfully take qualified leads and convince them to set aside some of their valuable time to listen to the company’s sales pitch.