Before any sales team can effectively connect with a prospective customer and pitch a company’s products or services, someone has to establish an appointment for both the sales rep and the prospective customer to connect. This is where appointment setting – and an appointment setter – comes in.  

While that basic explanation makes appointment setting sounds rather easy, that is actually far from the truth. Appointment setters have to possess strong communications, interpersonal and persuasive skills in order to be able to successfully take qualified leads and convince them to set aside some of their valuable time to listen to the company’s sales pitch.

Before leads are handed over to the Pearl Lemon appointment setters they go through a lead qualification process. This process – which we create in complete partnership with you – determines which leads should be prioritized based on a preset criterion that determines their place in the sales pipeline and their readiness – and ability – to buy.

This process also determines just who the lead is and ensures that they are indeed in the position to say yes at the end of the dedicated sales pitch our appointment setters schedule for them with you.

If you had the time to spare no doubt you could make more appointment/sales calls yourself. You, after all, are the person with the most extensive knowledge of the products and services you have to offer. But do you have that kind of time? The answer for most people is no, which is why few businesses ever make as many sales calls as they would like.

Alternately you could hire a new employee to do spend their day setting appointments for you. But to do so you’ll have to take the time place classified ads, sort through CVs, conduct interviews, and, if you do find the right person – or people – you’ll have to pay them a wage regardless of the results they achieve and find a place for them to sit in your office. Do you have the time or budget for that?

The best way to increase your appointments? Outsource your appointment setting to a dedicated team of professionals like the Pearl Lemon Leads team. Our appointment setters are highly experienced and will represent your brand professionally, boost the number of leads you get and generate more qualified appointments than you could ever imagine doing alone.

Appointment setting is for anyone who has a great product or service to sell but does not have the time to waste hours on the phone talking to people who are not really interested – or ready – to hear a full sales pitch. In the world of B2B lead generation, your prospects – even the hot ones – are every bit as busy as you are. A set appointment guarantees their full attention and wastes nobody’s time.

That’s fine when you’re first starting out, but as your business grows you need to be pulling in more and more ‘warm’ leads. This is a time-consuming and highly skilled process, so outsourcing appointment setting is a great way of keeping your time free for turning all those leads into paying customers.

At Pearl Lemon Leads, we will book the appointments straight into your calendar. It really is that easy.

A gatekeeper in marketing terms is someone whose role it is to protect a decision-maker from having their valuable time wasted with calls. We specialize in convincing gatekeepers that our calls are worth the time, enabling us to connect you with the people that matter to your business growth.

This is another marketing term referring to the top level of executives in a business, for example the CEO (Chief Executive Officer), COO (Chief Operating Officer) or CTO (Chief Technology Officer).

Pushing for a sale on a first phone call can come across as too aggressive. We believe that it is important just to engage a prospect lead’s interest first, then arrange a follow-up appointment to talk more specifically about individual business needs.

We recommend sending out a message a day or two after the appointment to thank the person for giving their time and find out if they have any questions arising from the appointment. We would then follow up again within a couple of days to see if the lead is ready to make a decision, or if they need to talk again to discuss further.