Demand Generation vs Lead Generation: How Do They Work?

Source: 360 Integral Marketing Demand generation and lead generation are interchangeable in this industry. How are demand generation and lead generation different? It’s not difficult to figure out! The value of both is widely recognised, so many B2B marketers combine the two. You must, however, separate the two and have them work together sequentially to […]

How To Develop A B2B Demand Generation Strategy

HOW TO DEVELOP A B2B DEMAND GENERATION STRATEGY Source: High Alpha Demand generation strategies combine marketing and sales tactics that help companies meet their target customers in more personalised ways than traditional marketing and sales efforts. It is the process of generating demand for products or services. It’s about creating awareness and interest in your […]

How to Use Account-Based Marketing Tactics For B2B Sales

Many experts predicted that account-based selling would be a fad, but the approach has actually turned out to be a very effective way to generate leads for your business.  According to the State of Marketing Report by Hubspot, 67% of brands have started using an account-based strategy as part of their overall lead generation efforts. […]

Bulk Emails: Top Pitfalls to Avoid and How to Do It Right

Bulk emails are used to describe emails sent to a large number of people. While email blasting all the subscribers on your subscriber list can be appealing and is frequently cost-effective, this method is usually received with lukewarm engagement and can actually harm your email program’s overall success. That’s why, whether you’re sending an email […]

Lead Generation: A Guide For New Business Setups

Source Whenever an entrepreneur plans to begin a new journey with a venture, the first thing that comes to their mind is how they will generate leads and who will be the targeted audience. Starting a new business comes with endless questions to be solved and numerous circumstances to be thought of, for instance, lead […]

9 Marketing Automation Trends That Will Dominate the Industry in 2022

The Future of Marketing Automation and How You Can Be Future-ready (as a Marketer) If you’re still thinking that marketing automation is an era far away, think again! It’s already here, and it’s only going to be bigger.  We are at the dawn of a new era of marketing — one in which the consumer […]

What Happens at a Lead Generation Company?

Source: ringdna.com When thinking about a lead generation company, it’s important to think about their overall marketing strategy. What’s their shot at success? What does their budget look like? What’s the ROI?  Lead generation companies are businesses that offer services to help their clients generate qualified leads for their business. These companies are different than […]

What is Marketing Lead Generation?

What Is Marketing Lead Generation? Fundamentals Source: Unsplash.com Lead generation is the process of converting website visitors into paying customers.  Every sale is a lead, but how do you turn visitors into leads?  Similar to the relationship between sales and marketing, lead generation is a two-way street. Sales are made possible by converting visitors into […]

What is B2B Lead Generation In The UK?

Source: hellobar.com Building a pipeline of quality B2B leads can be difficult and time-consuming. But often, it can be a wonderful thing. B2B lead generation is something marketers all over the world are taking more seriously these days. Businesses are looking for opportunities to generate qualified sales leads in order to identify prospective customers in […]

What You Should Know About Online Lead Generation Services

Source: pixabay Online lead generation services are becoming increasingly popular among businesses of all sizes. These services will enable you to find new customers on the internet, where they are more likely to start their research into buying from you. With internet connection being one click away from almost everyone on this planet, it has […]