The Power of Cold Calling and Why Your Business Needs It

Cold calling is one of those marketing channels that carries a bad reputation. People hate cold calls and telemarketers. They disturb you in the middle of your day and they keep on talking and talking, not to mention they are super annoying! That’s 100% true. Those few really inept cold callers ruin it for the rest of […]

Cold Calling Is Dead? – Revive Your Strategy

Cold calling is dead. Cold calling died years ago, actually. Cold calling is a waste of money and a drain on your time you don’t need. None of this is true by the way. But there are lots of people who are happy to offer you the advice that you should never cold call. They offer no […]

Qualified Leads vs. Unqualified Leads – Know the Difference

The usual goal of a cold calling campaign isn’t to make an instant sale, although that is obviously the ideal outcome. What usually results when a lead generation company completes a successful cold calling campaign is a list of potential customers – people or businesses that have shown an interest in what you sell and are keen […]