LinkedIn is one of the premier lead generation platforms used today.
On LinkedIn, you have access to hundreds of millions of users who are looking for the same thing as you: to do business.
In other words, you’d be a fool not to take advantage of this platform for generating leads.
But even though LinkedIn is amazing, it can always be better. After all, nothing is perfect.
Luckily, there are tons of tools and add ons that can help with lead generation on LinkedIn, from finding more qualified leads to streamlining outreach.
In fact, there may be TOO many tools. Because how do you decide which ones to use? How do you know which ones are best?
That’s where we come in.
At Pear Lemon Leads, we are reviewing some of the best LinkedIn lead generation tools available, so you don’t have to.
And this week on Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review, we’ll be discussing LinkedIn Sales Navigator.
Source: Scientifically Speaking
What Sales Navigator Does
LinkedIn Sales Navigator is a tool developed by LinkedIn that is meant to help you find other LinkedIn users who are likely to become quality leads.
What we mean by quality leads is people who are:
- More like your target audience
- Will have a use/need for what you are offering
- In your field
- A key decision-maker
These aspects are important in a lead because it means there is a greater chance that they will become a customer.
Well, can’t you just do this with LinkedIn by itself?
Sure, but LinkedIn Sales Navigator makes this MUCH easier.
How? Let’s allow LinkedIn to answer that one:
“Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker,” per LinkedIn.
So basically, LinkedIn Sales Navigator helps you find more leads with improved searching features and gives you better information on your results.
It also has a few other features that this review will talk about.
How Sales Navigator Works
The main feature of LinkedIn Sales Navigator is its advanced search function.
Source: Top Dog Social Media
You start how you normally would by typing in some keywords to find people in your target market.
What the LinkedIn Sales Navigator advanced search does is provide you with a ton of filters to narrow down the field, saving you the time and effort of going through potentially hundreds of search results and bringing you the most relevant prospects.
Available filters include:
People search filters:
- Company size
- Company type (public, private, non-profit, etc.)
- Company past or current/past not current
- Exclude contacted leads
- Exclude saved leads
- Exclude viewed leads
- Group membership
- Leads following your company
- Leads mentioned in the news
- Leads with recent job changes
- Leads with recent job changes
- Leads with recent LinkedIn activity
- Leads with shared experiences/commonalities
- LinkedIn member since
- Location by postal code radius
- Posted content keyword
- Search within my accounts
- Seniority level
- Title (past/past or current/past not current)
- Years at current company
- Years in current position
- Years of experience
Company Search Filters
- Company headcount growth
- Company revenue
- Company size
- Department headcount growth
- Department size
- Fortune (listed on Fortune 50/100/500)
- Headquarters location (by region/state/postal code)
- Hiring on LinkedIn
- Job opportunities
Number of followers
- Recent senior leadership changes
- Relationship (companies where your connections work)
The search filters are probably the main function of the Sales Navigator tool, but it also has several other features that you can take advantage of to find more leads, as well as make your LinkedIn experience more convenient.
Here are some other great features of LinkedIn Sales Navigator.
Find Similar Prospects
Let’s say that after using the advanced search function, you have finally found a prospect!
Sales navigator made that really quick and easy, didn’t it? Well, it’s about to make finding another prospect even easier.
After finding an ideal prospect, if you go to the drop-down menu and select “View similar,” LinkedIn Sales Navigator will show you profiles similar to the one you’re viewing, so you can find even more great prospects.
Source: Brain Shark
Wow, that really was easy!
If you’re a person who likes to separate the search process from your outreach, then LinkedIn Sales Navigator’s save leads feature will be invaluable to you.
Once you find a prospect, you can save their profile to the Sales Navigator homepage. This creates a convenient list of potential leads you can now go through one by one and contact when you’re ready.
Or, if you typically automate your outreach process, having a list of prospects already made will make it easier as well.
People are constantly making new profiles, updating their current ones and adding new connections, so the same search can bring you different results even a month later.
So, let’s say you ran a search using a ton of different filters and came up with some great results. And now, three months later, you want to run the same search to find some more leads.
Instead of racking your brain trying to remember if you used the said 10 or 15 years of company experience, what if you could just go back and see exactly which filters you used?
Well, with Sales Navigator you can!
Source: Brain Shark
After taking advantage of its advanced search, you can then save the parameters you used, then go back any time and conveniently run the same search that successfully brought you prospects again.
And again. And again…
Sales Navigator Feed
So you have your standard LinkedIn news feed, where you get updates on your first-degree connections.
With Sales Navigator, you get a second news feed, this one dedicated to all of your saved prospects and leads.
This feature keeps track of your leads, and what they are doing, so you can reach out to them at the perfect time in a personalised way.
The Sales Navigator will show and notify you about:
- Lead updates about when they change jobs, celebrate work anniversaries, etc.
- What your leads are sharing on their network
- News about your leads
- When a lead recommendation changes a job or shares an update
- When a saved lead has viewed your profile and has engaged with your content
- And a ton more!
Unfortunately, if a person is not in your network, you can’t privately message them, which is probably going to be the case with a lot of your potential leads.
One option is to try to connect with them, which, if they don’t know you, may not work.
And you could scour the internet for an email, but that will take a decent amount of time and effort.
Luckily, there is a way to contact people not in your network conveniently through LinkedIn, and that’s with InMail.
InMail is essentially LInkedIn’s version of email. You can’t use it with free accounts, but with Sales Navigator, you can send up to 50 InMails per month depending on which plan you choose.
These are just some of the features you get access to with LinkedIn sales Navigator.
Here is a list of some more of the functions you can use:
- See who’s viewed your profile
- Extended LinkedIn network access
- Lead and account recommendations
- Custom lists
- Territory preferences
- Lead and account alerts
- Outlook Web integration
- Notes and tags
- Sales Navigator learning center
- Sales Navigator mobile app
All of these features come with the most basic individual plan for Sales Navigator. The team and enterprise plans have some extra features like CRM integrations and license management.
Unfortunately, everything comes with a price.
LinkedIn Sales Navigator has a few different plans with varying prices and features:
Professional- for individuals
- Annual: $779.88 ($64.99 per month)
- Monthly: $79.99
Team- for sales teams
- Annual: $1,240.00 ($103.33 per month)
- Monthly: $134.99
Enterprise– for sales organisations
- Contact LinkedIn for pricing
Here are the differences in services for each plan:
Now that we’ve gone over what LinkedIn Sales Navigator can do for you, it’s time for the review!
Honestly, it’s a great tool.
It’s pretty easy to use, and it will help you find some real high-quality prospects with its search filters, similar prospects button and other functions.
It can also help with the outreach process by giving you valuable information on your potential leads and access to Inmail.
But it’s only worth it if you actively use LinkedIn regularly, and are willing to put in the effort to find prospects and turn them into leads. It isn’t going to do everything for you.
The tool is also pretty expensive, especially for the individual plan. If you aren’t active consistently on LinkedIn, then it probably isn’t worth it.
And some of its features, while they do make using the site more convenient, aren’t necessary, such as the save leads function. There are a ton you may not even use too. So it is up to you if you think the price is worth it.
It was created by LinkedIn though, so even if it is a bit pricey, you can be sure that the quality is excellent and it will work seamlessly with the platform.
So, before giving our official rating, here is a quick Pros and Cons summary.
- Great search function for finding quality leads
- The info it provides and Inmail will help with the outreach process
- Makes the LinkedIn experience easier and more convenient
- The individual plan is a bit pricey
- Not worth it if you aren’t using LinkedIn consistently
- You may not end up using a lot of its features
Official Pearl Lemon Rating
LinkedIn Sales Navigator is a great tool and can help you find a ton of qualified leads. It is high quality and easy to use, with its only real downside being its price, which could still be worth it depending on how much you use LinkedIn.
So, LinkedIn Sales Navigator’s rating is:
🍋🍋🍋🍋 ◯ 4 out of 5 lemons!
Thanks for reading Pearl Lemon’s review of LinkedIn Sales Navigator!
Stay tuned for our next LinkedIn Lead Generation Tool Review, where we’ll be talking about Crystal.
Until then, go check out some of our other stuff on LinkedIn lead generation, like this blog post: How To Use LinkedIn As A Lead Prospecting Machine.
Or, if you are looking for help on your LinkedIn lead generation, check out how we can be of service and give us a call today!
Noah Carry is a content writer at Pearl Lemon Leads, having written such classics as A Beginner’s Guide To Generating Leads The Inbound Way, and How To Turn Whatsapp Into A Power Customer Tool. He also attends the University of Pennsylvania, where he studies English, because he likes reading and writing, and runs for their track and field team because he likes running in circles. For more on Noah, check out his LinkedIn!