What are Endorsements on Linkedin?

Linkedin is a fantastic platform to network and posts your skills. I refer to it as the business version of Facebook. You can post status updates and react to others’ posts. Your profile will consist of your past experiences, possibly a resume, and endorsements.  What a minute, what are endorsements on Linkedin? This is not […]

What does cold calling mean for lead generation

Cold calling has been dying throughout the marketing industry, but it is considered the best technique for lead generation. It has been acting as the primary service from lead generation agencies, but why is this method useful?  For lead generation, cold calling allows people to directly reach out to potential leads.  Telemarketing, in general, has […]

Improving your Lead Generation Skills

Lead generation is a lengthy process. If this is an area you want to get into, there is a lot more to learn. I will be going over some basic skills to help with the lead generation process. I won’t be discussing the different ways you can generate leads, such as email, social media, cold […]

Common B2B lead generation services

Lead generation is one of the most significant game changes for a company. It takes a lot of skill and patience. Thus, it is imperative to devote time to the lead generation process.  Many companies will invest in a B2B lead generation agency for this reason. It is a big decision to make for a […]

What can a lead generation specialist do for your company?

Lead Generation Specialist: Company Benefits Lead generation is a very strategic process that takes a lot of training. It involves understanding peoples behaviour, knowing how to talk to people, and understanding many different tools and data.  Many companies will either hire a lead generation agency or even have their lead generation specialist.  I will describe […]

Email Lead Generation Techniques

Email Lead Generation Techniques: Mastering Lead generation can be done in so many ways and is still challenging. One way to generate leads is through email lead generation. Email lead generation is the process of getting a persons’ contact information, such as their email. Having someone’s email can generate brand awareness and turn that person […]

Should You Consider an Outsouring Lead Generation Agency

Outsourcing Lead Generation Agency: Is It Right for You? I will cut right to the chase and say yes, you should consider an outsourcing lead generation agency. Having an agency to do this approach for you will provide many benefits. I have listed a total of 9 reasons to prove my case.  For a brief […]

Trackable Lead Generation Strategies

Trackable Lead Generation Strategies: Maximize Results Lead generation is a very long and challenging process to bring in revenue. With that being said, it is essential to keep track of this process. There are many trackable lead generation strategies, which I will be going over.  I will be discussing 7 strategies that can get complex, […]

Outbound vs Inbound Lead Generation

Source: Intelus Many know and understand how difficult lead generation is. What some may not know is that there are different approaches and methods to take.  This can be done by your team or by a lead generation agency. The two methods I will be talking about today are outbound and inbound generation.  Many refuse […]

Understanding the Lead Generation Funnel

Source: AreoLeads Lead generation is essential to produce sales, but it is a process. Whether your company is using a lead generation agency or whether it has its own team – they will go through the lead generation funnel.  The lead generation funnel sifts through a large number of names and prospects to identify qualifiable […]