Lead generation is one of the most challenging marketing strategies companies can face. This is why there are many lead generation agencies out there to help companies get over the challenge.
Today, we will be discussing the benefits of online lead generation services. Before we dive in, let’s touch base on a couple of things.
You may have heard of lead generation – which is the generation of potential customers that are interested in your business. Online lead generation is the exact same thing but through internet marketing.
As a result, online lead generation is the generation of potential customers through internet marketing.
A lead generation agency will help you with this form of marketing by offering their services.
Before we jump into the benefits, we need to understand what some online lead generation services are offered by agencies.
What is Included in Online Lead Generation Services?
Online lead gen agencies will have different approaches depending on whether they are B2B or B2C, which I will go into further details.
Here are some services they may offer but feel free to ask a lead generation agency to know more details.
- Social Media Networking
- Downloadable information
- Request Forms
- Blogging (Guest Posts)
Again, these are just a few services. Many companies will do cold calling and cold emailing, but it is good to double-check.
When you begin the initial steps of setting up your campaign, you’ll be asked to include campaign emojis.
Out of all the email outreach tools I’ve reviewed, this is the first time I’ve ever seen this as an option.
It really shows you the kind of approach LemList takes when it comes to email outreach campaigns. Instead of being as formal as possible, you can use emojis to create a more friendly and interactive impression to prospects.
At least that’s the impression I’m getting from LemList right now!
Take a look at the emoji options for a second:
B2B vs B2C
In the previous section, I mentioned some general services an online lead generation agency might offer, but they can vary.
A B2B stands for business to business and will tend to have a less conversational approach. This approach is aimed towards meeting the end goal of seeing if they have a qualifying lead.
Meanwhile, B2C stands for business to consumer. This means a B2C company will take more time to build an emotional connection with the consumer.
To conclude – a B2C company will depend on branding and advertising to generate their sales. A B2B company depends on business relationships and calculations to drive sales.
If the approach is important to you, I would suggest doing further research. Or you may also find an agency and discuss their approach before fixing your mind upon one type of company.
Now that we understand online lead generation and the services – we can jump into the benefits!
6 Benefits from Online Lead Generation
Below you will find general benefits, but you will also benefit from the type of agency you choose. Such as, a B2C will give you more emotional connections if that’s what you want.
1. Overcome Challenges
As I mentioned at the beginning of the article, lead generation can be challenging. Especially with online leads, a lot of time and effort is required, and results aren’t guaranteed. This is where many companies struggle because they are frustrated with the time that it takes.
Along with that, choosing not to participate in online lead generation will decrease business revenue.
Having an online lead generation agency will do all the work for you and dedicate the time and effort.
Having a team of experts to get you through this challenge will result in more business and traffic to your company.
2. Access to Resources
If online lead generation is not a companies’ expertise, then they will often lack the resources. Online lead generation takes constant time and effort, so if resources are short, then that company will fall behind. Thus, losing access to leads and having a decline in profits.
Finding an agency that solely focuses its time and has trained experts – can prevent this. The agency will have access to a team of online lead generation experts and resources that other marketers may not have.
Having access to resources will keep you ahead of the competition and allow for consistent marketing.
3. Quality Leads
During the process of generating, there are qualified and unqualified leads. Many people can find leads, but if they are not of good quality. Then, they are unlikely to be turned into potential customers.
While an agency goes through the online lead gen process, the team is trained to filter out unqualified leads before they enter into your sales funnel.
This allows the team to work efficiently and generate greater success for your business.
4. Reduced Cost of Leads
Next, the team of lead gen experts can actually save money from the original cost. This refers to Cost-per-lead, which is an important metric of lead generation.
By hiring an agency, the team is trained to manage conversion rates. They are experts in programs and strategies that result in a more successful campaign.
During this, they eliminate other departments that would have been used if your company did the campaign. Since the team handles the whole campaign, this reduces the overall costs.
5. Increased Sales and Revenue
If you are doing the math – the reduction of costs and increased qualifying leads will result in a significant increase in revenue for your company.
Lead generation agencies are there to generate online leads and to optimise and work efficiently with your business.
Lastly, many agencies will start outsourcing your lead generation. This means getting different companies to build your sales pipeline. This includes cold calling, as I mentioned before, and aims to save more money.
Outsourcing is just another technique and resource that online lead generation agencies may have to lead to better outcomes.
Hopefully, this article gave a better understanding of online lead generation and the benefits it can offer to your company. This is no secret that it has benefits but imagine having your team focus on other priorities since they aren’t focused on generating leads.