What Does Cold Calling Mean?

Cold calling is a sales technique that is used to attract a potential customer. It is a type of telemarketing where the sales rep contacts a potential client by phone and tries to persuade him to buy products or services. Cold calling can be done in person, on the phone, or over email. It is […]

What is Lead Management in Salesforce?

We can use Salesforce to store all the information about our lead sources, such as contact information, company details, and the status of the converted lead. Salesforce CRM allows us to track our lead status from start to finish and stay updated on their progress. Salesforce is a platform that helps companies manage their sales, […]

Which is More Preferred? Email Marketing or Cold Calling?

With so many marketing strategies available, it can be difficult for businesses to determine which one is best for them. However, by learning the basics and importance of the application of marketing strategies, businesses can find the right approach for their specific business needs in achieving their target goals. There are four main types of […]

How Lead Generation Valuable For Business Growth

Lead Generation for Business Growth: Insights Exposing your logistics and supply chain company to prospective customers and increasing your reach is essential to business growth. In that same vein, lead generation is key to making sure your sales pipeline is full and your business is exposed to potential clients and partnerships. Let’s go over the […]

Find Your Go-To Website For Lead Generation in 2025

Source: Nairametrics The essential objective and cornerstone of all businesses in modern times is to attract as many potential clients as possible. Lead generation turns out to be the head honcho of marketing campaigns focused on promoting brands and catching potential customers for multiple products and services. Besides, this marketing process positively affects the quality […]

How to Generate Leads for Your Local Business

Source: Nairametrics Business marketing is a complex process, especially if you only have a small and local entity, but it doesn’t have to be complicated. Many options to help market your business are simple to use and cost-effective. Proper planning and strategy can generate leads while significantly reducing your small business’s time spent on marketing. […]

How to Drive Your Demand Generation with PR Tactics

PR is a process of creating and distributing messages about a person, business, product, event or idea to influence public opinion. It helps you reach out to your target audience in an effective way by promoting your brand and building your reputation. Therefore, PR tactics are essential marketing tactics, and it is crucial to know […]

15 SEO Lead Generation Strategies That Will Help Grow Your Business

Business owners are always looking for new ways to generate leads and grow their businesses. Some of them employ traditional marketing methods in order to reach their target audience, while others switched to the latest marketing strategies like SEO. Using SEO (search engine optimization) to generate leads from your business website can be one of […]

Demand Generation vs Lead Generation: How Do They Work?

Source: 360 Integral Marketing Demand generation and lead generation are interchangeable in this industry. How are demand generation and lead generation different? It’s not difficult to figure out! The value of both is widely recognised, so many B2B marketers combine the two. You must, however, separate the two and have them work together sequentially to […]

How To Develop A B2B Demand Generation Strategy

HOW TO DEVELOP A B2B DEMAND GENERATION STRATEGY Source: High Alpha Demand generation strategies combine marketing and sales tactics that help companies meet their target customers in more personalised ways than traditional marketing and sales efforts. It is the process of generating demand for products or services. It’s about creating awareness and interest in your […]