Traditional PR Does Not Work Anymore. Here’s What Does:
News media – also known as earned media in some circles – is when you make use of connections, opportunities and high level networking to secure the chance to appear in news stories. Our services in news media PR include guest appearances on TV, radio and podcasts, speaking engagements, winning awards, spokesperson gigs, crisis management, media training and more.
Social media encompasses the world of a plethora of user generated content. In this realm Pearl Lemon Leads’ PR services include social network engagement, online review gathering and online review management, influencer marketing, social group management and more.
Web media is any content that you have created and that you have complete control over, allowing you the chance to craft the exact messages and brand image you want to get out to the world. Pearl Lemon Leads’ expert PR team can help you craft content for your website, blog or newsroom that will enhance your brand while positioning you as a thought leader in your space. Coupled with inbound marketing, email marketing, search optimization and more we can make sure your web media becomes must consume content your target audience can’t resist.
Pearl Lemon Leads Value Driven PR Services At a Glance
- Expert media relations for news media coverage
- Pitching and securing speaking engagements
- Arranging podcast interviews and marketing the appearances
- Award entry writing and entry submission
- Crisis communication management
- Stellar spokesperson and media training
- Thought-leadership positioning
- Online reputation management
- Online review platform management
- Influencer engagement
- Social media publishing and follower engagement
- Social media training
- On brand, engaging and informative website content
- Expert article and blog creation
- Engaging email campaigns
- Cold outreach
- Lead converting content marketing
YOU NEED 21ST CENTURY PR
Traditional PR still has its place for sure. Press releases, news conferences, product announcements – they all still matter. But in the 21st century a lot has changed, and the old way of doing public relations is just that, old.
The fact is that an advanced form of PR has been born and its thriving and growing brands and companies like never before. Digital PR. Based on digital methods of communicating and sharing it’s crucial for any business, brand or individual to be firmly engaged in it.
Are you working with a PR firm that’s up to helping you compete and stand out in the world of the 24/7 always on news cycle? Here’s a checklist. How do they measure up?
They Must Do Digital PR
Increasingly people aren’t consuming their news from traditional sources like the TV or the print edition of the local paper. They are looking to podcasts, digital radio, social networks, news websites, forums and digital communities to keep them informed. If a PR company is not as adept at digital PR as it is traditional PR then your brand will be missing out on 80% of the coverage it deserves.
They Need to Stay Ahead of the Tech Game
Does your PR company know what devices and gadgets your target audience use to consume their content? Are they tailoring your content to suit those devices? Do they know where, when and why your target audience goes seeking their news, entertainment and information fixes?
Do they stay ahead of the latest trends in social networking? Are they making sure your brand is seen on emerging networks before the competition arrives? The digital PR landscape is changing constantly and a good PR company has to be able to keep up.
They Need to Understand the World’s Awake 24/7
Effective PR has to be nimble and flexible because the news cycle never stops, it’s a 24 hour machine and your PR reps need to be able to keep up. News breaks on Twitter right now before it ever hits the traditional media outlets. There’s no need to wait for a cameraman because footage can be shot with a cellphone. And if your PR firm is only willing to work Monday through Friday, 9am to 5pm they are hopelessly behind.
They Need to Leverage the Power of Audience Relationships
The Internet has given the public a voice. A loud one. Content and news stories, along with review sites, encourage reader comments. People then share, tweet and screenshot these comments as much as the stories. Sometimes, a comment becomes a news story in its own right. All media has the potential to become a conversation and a good PR company has to understand how to monitor that conversation and participate in it effectively.
They Need to Understand That Cancel Culture is Real
Right now, one small mistake or content misinterpretation can go viral in minutes and damage your brand’s reputation just as fast. Some people call it cancel culture – the idea that a person or company can be culturally blocked from having a positive public platform.
You can probably think of some notorious recent examples off the top of your head. A much beloved comedian lost his shot at hosting the Oscars because of tweets he sent long ago. A similarly loved comedian practically lost her career because of social media statements she made because she didn’t think straight before hitting that post button.
But these things don’t just happen in Hollywood. Cancel culture is invading everything and is affecting people and brands the world over. A good PR firm will do all it can to prevent sending mixed messages in the first place, but if they happen, they’ll know how to address the problem and control the issue as fast as possible.
If your PR company can’t match these standards – or you are only just thinking about hiring a PR company and you’re shopping around – then you won’t get the ROI you are looking for. Pearl Lemon Leads PR team not only live up to these standards, but they exceed them, which IS just what you need.
They Need to Be Able to Demonstrate Results
Most traditional PR companies don’t know how to measure their results, and they don’t want to learn how to either. But in the 21st century it’s not enough to rely on media clips and impressions, not when there are so many other ways to track and measure results.
Who Are the Pearl Lemon Leads PR Team?
Our team is made up of seasoned public relations experts with combined experience of several decades in both the traditional and digital PR fields. Their efforts are backed by seasoned journalists, proven content creators and SEO experts. Get in touch, they’ll be happy to introduce themselves.
What Are the Pearl Lemon Leads PR Team Values?
We ensure we always do what’s right. We honour commitments and live and work by the highest code of ethics. Everything we do in your name – and to promote your name and brand – will present you and it in the best possible light. We have to, it’s our reputation on the line too.
We are committed to developing unique and innovative solutions to any PR challenge to meet the needs of individuals and companies in any niche. With Pearl lemon Leads PR team brainstorming and executing innovative and effective public relations campaigns for you you’ll enjoy:
- Increased Brand Awareness
- Audience Engagement
- Audience Excitement
Brand and Reputation Protection
Your reputation – and that of your brand – is priceless. It’s your greatest asset that can leave a legacy for generations…or painfully vanish in minutes.
We fiercely protect your reputation – and build it up daily with those that matter most:
- Brand ambassadors and influencers
- Media outlets
- Bloggers and online content creators
- Online haters and trolls
We stand by what we do, and can deliver measurable results clients can see. You’ll always know what’s going on and never be left feeling ‘out of the loop.’
Just like the world’s largest brands, you will have a team of professionals building your brand every day of the year – to generate profitable, successful, and long-lasting results.
With Pearl Lemon Leads as your committed 24/7, 365 partner, you’ll get a rock-solid group of experienced, skilled, and reputable experts that will grow your brand and your revenue opportunities in ways that you couldn’t even imagine.
PR SERVICES FAQs
Need to up your PR game? Get in touch with us! Let’s talk about what Pearl Lemon Lead’s cutting edge PR services can do for you, your business and your brand.
What is public relations?
Public relations, at its core, is all about creating a strong, trusted brand for individuals and businesses. Modern public relations encompasses far more than press releases and product launches though. It utilizes dozens of tactics, techniques and platforms to create positive relationships with the people YOU want to reach, whoever they are.
What is media relations?
Media relations is an important component of any public relations campaign. But people often think they are the same thing. That is not the case at all though. Media relations involves working with members of the media, but not just the traditional journalists and broadcasters. Effective modern media relations means reaching out to bloggers, influencers, pod casters and many more individuals to integrate you and your brand into news content in the most positive and effective ways possible.
Why should I use PR instead of advertising?
When was the last time you went to a website, logged into social media or tuned into a TV or radio show for the adverts? People just don’t do that. They head to these channels to be informed, educated and entertained. Most of them have trained themselves to ignore ads, even when they can’t physically block them out altogether using a pop up blocker or the fast-forward button.
Studies show time and time again that people are far more likely to believe a news story, or trust an influencer they admire, than an advertisement, and therefore in most cases the ROI on effective public relations campaigns leaves advertising’s ROI in the dust, especially for entrepreneurs, startups and growing businesses.
Why should I hire a PR firm instead of doing it myself?
Executing an effective PR campaign takes time, expertise and contacts. Weigh the value of the time you’ll spend trying to master doing your own PR and all that it entails versus would you could be doing with that time if you focused your efforts on what you know best; your brand and your company.
But it’s about even more than time. Public relations is all about putting your brand out there in the best possible light. There’s no room for ‘rookie mistakes’ as even the smallest error, the slightest misunderstanding can damage your brand.
We know the ins and outs of pitching stories, talking to the media, writing and distributing news releases, scheduling speaking engagements and podcasts, handling social media interactions and much more. We have also spent a lot of time developing networks and contact lists and nurturing our relationships with the media in all their modern forms.
Can you help negate the effects of negative publicity?
We can. In fact, we’re experts at it. Negative publicity – even when it’s ‘just’ a few old tweets can have a huge impact on the way a person, business or brand. The right action, at the right time, can minimize that impact. And, as prevention is always better than cure having a PR team on your side who can stop these mistakes from happening in the first place is one of the big pluses of a formal PR strategy executed by experts.
Should I hire a PR firm that specializes in my niche or industry?
No. There are lots of reasons why hiring an industry or niche specific PR firm is often not the best idea. These include:
An inherent conflict of interest that often comes with representing companies that compete with each other. If your PR firm is also representing your competition can you really be sure they are giving you their best?
Firms that specialize in just a few niches or industries often stick to a formula and reuse the same old tactics again and again. Everything starts to look the same and it’s almost impossible for any one brand to stand out.
True creativity is easily transferable between industries. Our experience and client portfolio demonstrates that we can be successful in any niche. Our team’s amazing diversity helps us see trends and think objectively, bringing innovation to any brand.
If I work with you will I have to buy articles, ads or sponsored space?
No. With news media public relations you don’t pay to place stories, you earn the spot. People just don’t trust advertising any more. But if they hear you on a podcast, see you quoted in a news report, read a news story about your products or services, or see an influencer using your products they are more likely to respond, and more likely to form a positive opinion of your brand. While PR is not an instant, overnight thing it’s a far more powerful way to create a trustworthy, positive brand reputation than any paid advertisement.
How much does all this cost?
No two PR campaigns are the same. No two clients are the same. Charging a ‘one size fits all’ package price just does not work, for you, the client, or for us. Give us a call to set up an initial consultation and fair and reasonable pricing is just one of the many things we can discuss.
Do you write press releases?
Pearl Lemon Leads has access to a staff of professional writers with journalistic experience who can craft professional and effective press releases for our clients. Alternately they are available to edit and ‘polish’ press releases for clients who would prefer to write their own.
Do you distribute press releases?
Press releases are still an important part of the PR process and yes, we ensure they are widely distributed, not only through standard press release sites but also across appropriate social media venues and other content outlets.
What audiences should my public relations campaigns be aimed at?
Whatever audience you most want to reach. Most of our PR clients already have a good idea of who that is, but if you are not sure we can help you determine that via research and analytics before any campaigns begin.